Sharon VanNoy Frisby
Rolesville,NC
Summary
12+ Years | Strategic Marketing | Market Development | Partner Management
Overview
19
19
years of professional experience
Work History
Sr. Global Product Marketing Manager
Toshiba
10.2022 - Current
- Analyzed market trends and competitor activities to inform product development.
- Conducted training sessions for sales teams on new products and solutions
- Developed go-to-market plans for new products that included launching campaigns across multiple channels.
- Created collateral materials such as brochures, technical specs, solution briefs and presentations to support product launches.
- Analyzed data from surveys to identify potential opportunities for improvement .
- Negotiated contracts with vendors for production of feature videos and photography.
- Developed global product marketing plans and strategies to reach target customers.
- Designed promotional campaigns using email, webinars, social media platforms.
- Work cross functionally across PMT, Channel, Sales and Marketing to ensure alignment and successful solution launches across segments
- Manage and develop positioning, persona development, content delivery, value proposition messaging to support campaign management and lead generation- white papers, blogs, case studies
- Develop and execute market and enablement planning, channel analysis, market research, VOC, GTM strategy and campaign development for life cycle management
Sr. Marketing Manager, Inventory
Checkpoint/CCL
02.2017 - 10.2022
- Researched and analyzed market trends for Inventory Control Management and Loss Prevention Shrink
- Lead marketing team on corporate re-branding, product launches and ABM lead generation development - compelling promotional campaigns, case studies, white papers and blogs supporting strategic goals
- Align trade show marketing efforts and analyzed landing page analytics to determine market campaign penetration & success
- Collaborated with the Business Development Teams in defining go-to-market strategies and pipeline development for key segments
- Supported global Product Marketing, PLM and other cross-functional teams in defining product road maps and development of key content messaging for the NA region
- Align KPI's marketing strategies with solutions portfolio initiatives: RFID Solutions and Inventory SW
Market Development Lead
Checkpoint Systems
09.2015 - 02.2017
- Direct and supervised marketing team on regional marketing operations
- Managed a $4M trade show/media budget and align marketing initiatives for NA
- Organized lead generating campaigns, campaign management and follow-up strategy
- Worked closely with PLM on value propositions and content development for new product launches
- Organized and coordinated thought leadership webinars, think tanks and trade shows
- Lead the design layout and build of the $2M Corporate Customer Experience Center - Tech-Hub
Customer Segmentation, ATM/Credit Card Issuance
BoA
08.2011 - 09.2015
- Evolved and improved customer segmentation plans and targeted strategies
- Collaborated with cross functional teams on customer journey engagement
- Analyzed website analytics to uncover user behaviors, personas, patterns, long-term trends/hypotheses
- Drove marketing automation through audience creation, website reporting and A/B testing of messaging
- Assisted ATM team with the development of card issuance and ISO programs
Channel Marketing Manager
Honeywell
01.2007 - 06.2011
- Managed and develop channel pipeline and marketing strategies
- Worked closely with PMs and stakeholders on supporting Scanning & RFID Mobile solutions road map, value props and go-market strategy within the channel
- Implemented digital marketing tactics to increase brand awareness across channels.
- Managed relationships with key distribution partners and stakeholders.
Education
AS - Computer Science
NYIT
Islip, NYBS - Technology Management
Pierce
Philadelphia, PACertification -
CompTIA
Skills
- Google Analytics
- IBM Web Analytics
- Triblio ABM
- CMS - WordPress
- Sitecore
- HTML
- Salesforce
- SAP
- HubSpot
- SurveyMonkey
- Agorapulse
- Canva
- Asana
- MS Office Suite
- Smartsheets
- Co-Pilot
- Adobe Creative Cloud
- Acrobat Pro
- InDesign
- Illustrator
- Photoshop AI
- Google AI Labs
Hobbies and Interests
- DIY Projects
- Biking
- Dance
- Community Volunteer Work
- Entrepreneur Boutique Owner
Timeline
Sr. Global Product Marketing Manager
Toshiba
10.2022 - Current
Sr. Marketing Manager, Inventory
Checkpoint/CCL
02.2017 - 10.2022
Market Development Lead
Checkpoint Systems
09.2015 - 02.2017
Customer Segmentation, ATM/Credit Card Issuance
BoA
08.2011 - 09.2015
Channel Marketing Manager
Honeywell
01.2007 - 06.2011
AS - Computer Science
NYIT
BS - Technology Management
Pierce
Certification -
CompTIA