Sharona

Social Media Content Creator

• In a year, garnered over 13 million views and 2.6 million likes on TikTok without participating in any trends and only posting 1-3x a week
• Nominated for 2022 Influencer of the year by BCI
• Increased Instagram followers by 800% in 6 months and 2,700% on TikTok
• Featured on national and local news for content (CBS, FOX Soul, the Insider, Parents.com, Blavity)
• Managed content across multiple platforms for broadest audience reach.
• Authored 2 books with style and voice to fit selected genres.
• Produced original, creative content for promotional advertisements and marketing materials.
• Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.

Brand Strategist

• Worked with the City of Huntsville to create a rebranding campaign for the city
• Constructed the brand strategy for a client who would become the first African American and female to be the chair of the Chamber of Commerce of her city and on the board of directors for one of the Federal Reserve Banks
• Put together realistic budgets based upon costs and fees for successfully operating business.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Created customized marketing materials to increase product awareness.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Created printed marketing materials designed to drive campaigns.

Web Design & Maintenance

• Provided front-end responsive website development using WordPress, Hubspot and other editing software.
• Adhered to SEO best practices while designing sites.
• Provided security maintenance and patching on website interfaceImplemented content management and security resource tutorials to assist end-user training.
• Generated web hosting presence to accommodate specified needs and maintain files on account.
• Oversaw technical issues and troubleshooting requests to resolve user problems.
• Wrote captivating copy and call-to-actions

Graphic Design & Video Editing

• Put together videos for social media, advertising and informational purposes.
• Developed display, marketing and packaging materials to support product branding strategies.
• Used Photoshop to create images and layouts for multiple projects.
• Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing.
• Scheduled shoots and set up filming by communicating with talent and crew.
• Evaluated and selected scenes for pacing, entertainment value and continuity, trimmed shots and edited multi-camera content.

Project Management & Operations

• Recruited and hired experienced contractors to complete projects on time and within budget requirements.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Served as principal stakeholder over the organization's complete operations.
• Oversaw end-to-end business processes to maintain proficiency and profitability.
• Served as primary point-of-contact with suppliers and contractors to achieve project expectations.
• Monitored subcontractor performance, providing final-say assessment over final products.

• Host of the afternoon drive show 5 days per week, winning the station's top ratings multiple quarters and loyal sponsor base.
• Built broadcast storylines to interest listeners and grow station audience.
• Found, researched, fact-checked and wrote scripts for relevant topics in local news.
• Informed audience about local events, general PSAs and music titles and artists.
• Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.