Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
RECOGNITION
Work Availability
Timeline
Generic

SHARON BRAXTON

Project Manager
Los Angeles,CA

Summary

Highly Accomplished Specialist who excels at analyzing community and client needs, identifying lucrative growth opportunities, defining strategies for capturing new business, skillfully negotiating, and managing budgets, and attaining solid leverage in competitive domestic and international markets. Visionary Professional who is recognized as a thoughtful leader offering solutions-centric critical thinking for change-oriented results, and who makes “big picture” decisions to align with a company’s goals. Excellent Communicator who develops synergistic relationships with cross-geographical executives, teams, and clients. She leads with inspiration and integrity.

Overview

12
12
years of professional experience
5
5

Five schools

Work History

American Idol – Logger

Fox Studios
02.2006 - 01.2008
  • Expertly identified creative shots for producers.
  • Developed and initiated network-specific branding opportunities.
  • Enhanced logging efficiency by implementing modern technology and industry best practices.

Marketing & Events Consultant

Fox Sports
01.2006 - 01.2008
  • Responsible for evaluating client needs and expectations, establishing clear goals for each consultant agreement.
  • Built highly profitable relationships between media and collaborated with key members of various departments to successfully develop business plans and monitor the progress of events.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Delivered a 20% increase in new premium seating sales generation through research, upselling, and networking.
  • Serviced premium seat holders for celebrities and VIPs for the baseball and Lakers' playoffs.

Project Area Manager – NFL Games, Pop Concerts (30,000+ fans)

SoFi Stadium and Hollywood Park
01.2021 - 01.2024
  • Responsible for serving as an extension of SoFi Stadium and Hollywood Park’s Leadership team.
  • Regularly communicate with Guest Experience management regarding matters needing escalation.
  • Manage relationships and deliverables between representatives, managers, and stakeholders. Communicate marketing streamlined information, triple constraints, risks, and milestones in pro sports and entertainment.
  • Work closely with stakeholders and agencies to develop sellable campaigns for high level B2C stakeholders.
  • Make recommendations for hiring, process, venue improvements for growth, and efficiency.
  • Manage an internal staff of 30 and work with external marketing, consultants, and third-party agencies.
  • Utilized CRM, Asana, Monday, Marketo, MS Outlook, MS 365, Slack, and MS Teams.
  • Assessed reports to evaluate performance, and implement changes.
  • Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
  • Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.

Project Manager – Sports, Entertainment

JAB Global Marketing & Project Management
01.2012 - 01.2021
  • Responsible for successfully managing multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Expertly developed and managed Southern California-based sports programs. Collaborated with the State of CA and Nevada to develop innovative programs. Tradeshow management.
  • Worked with athletes and comprehensively developed presentations for internal usage, executives, and government officials for partnerships and/or special events. Managed key projects up to $27 million.
  • Managed all vendor and AOR relationships. Supervise internal staff. Oversaw creative and logistics.

Brand Marketing & Events Manager

Michael Kors
01.2010 - 01.2012
  • Utilized broad scope of industry knowledge toward creating special events and building relationships with store executives, television studios, and consumers with travel to various department store locations.
  • Created a mass “World of Kors” annual community event to build brand loyalty, increase sales, and relationships.
  • Collaborated with Studio Services and stylists to pull MK merchandise for celebrities, film, and TV shows.
  • Created detailed timelines and budgets for events to meet all deadlines.

International Marketing & Events Consultant – Fashion & Sportswear

Austrade – Australian Trade Commission
01.2009 - 01.2010
  • Led logistics of luxury products from Australian businesses and supported endeavors in the U.S. Delivered coaching, web content management, and in-market support via targeted recommendations, vendor relationships, and executive events.
  • Successfully increased globally based partnerships by 40% through collaborations with Chicago and London.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Maintained database systems to track and analyze operational data.

Education

PMP - Project Management Program

UCLA
Westwood, CA

Entrepreneur Program - Marketing, Social Media Content & Branding

City of Pasadena
Pasadena, CA

Novel Writing - First-Time Authors Program

Harvard University
Cambridge, MA

Creative Writing Program - undefined

Columbia University
New York, NY

B.S. - Speech Communications (Radio & Television Concentration)

Northeastern University
Boston, MA

Skills

  • Staff management
  • Operations management
  • Relationship building and partnerships
  • Team development/Problem solver
  • Performance management
  • Cross-functional collaboration
  • Process improvement
  • Quality assurance
  • Resource allocation
  • Talent management
  • Territory management
  • Production data analysis
  • Conflict management
  • Leadership skills
  • Stakeholder management
  • Excellent communicator
  • Policies and procedures
  • Luxury/hospitality

Accomplishments

  • Initiated/managed Polaroid’s first pro sports contract with MLS. Created branding visibility for 800,000 on ABC.
  • Attained Honor for Excellence “WEA’s Music Award,” as well as Tommy Boy Records’ “Top Sales Award.”
  • Managed a staff of 65+ for Superbowl 56.
  • One of three in the world chosen to develop marketing strategies for business women in Kuwait City, Kuwait.
  • Marketing and events for high-profile clients such as Cher, Madonna, Busta Rhymes, The Braxtons, Bebe & CeCe Winans.
  • PR Co-Chair for 1960-72 Olympic Legends Event.
  • USATF LA Grand Prix Volunteer Manager, Olympian Meet and Greet.

Affiliations

  • WISE: WOMEN IN SPORTS EVENTS
  • PROJECT MANAGERS OF META

Certification

  • PMP - Project Management Professional
  • Engineering Training - Professional Sports

RECOGNITION

Disney Wide World of Sports Top Promotions Manager Award. Featured as one of the 25 top Promotions Managers in the United States. Honored at Disney's awards ceremony for Promotions Managers. Honored at a golf tournament put on by NFL Legends and gifted an inscribed golf club.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Project Area Manager – NFL Games, Pop Concerts (30,000+ fans)

SoFi Stadium and Hollywood Park
01.2021 - 01.2024

Project Manager – Sports, Entertainment

JAB Global Marketing & Project Management
01.2012 - 01.2021

Brand Marketing & Events Manager

Michael Kors
01.2010 - 01.2012

International Marketing & Events Consultant – Fashion & Sportswear

Austrade – Australian Trade Commission
01.2009 - 01.2010

American Idol – Logger

Fox Studios
02.2006 - 01.2008

Marketing & Events Consultant

Fox Sports
01.2006 - 01.2008

Entrepreneur Program - Marketing, Social Media Content & Branding

City of Pasadena

Novel Writing - First-Time Authors Program

Harvard University

Creative Writing Program - undefined

Columbia University

B.S. - Speech Communications (Radio & Television Concentration)

Northeastern University

PMP - Project Management Program

UCLA

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