Sharonda V. Barmore
Buford,GA
Summary
Innovative and visionary Entrepreneur, and Creative Director with over 10 years of experience leading design teams, developing compelling brand narratives, and driving strategic creative initiatives, with a proven track record at Shai's Creative Directing Services and host of clients. Recognized for exceptional communication and project management skills. I excel in delivering solutions while fostering collaborations. My expertise in budget management and creative direction consistently enhances brand development and profitability.
Overview
18
18
years of professional experience
Work History
Entrepreneur
Backhouse Production Services Llc
Atlanta, GA
07.2024 - Current
- Developed and executed brand strategies that increased client engagement.
- Implemented a streamlined creative workflow, improving project turnaround time by 30%.
- Spearheaded the rebranding of major clients, delivering cohesive and impactful visual identities.
- Built a team of highly skilled professionals to support business objectives. Developed business plans and strategies for new product launches.
- Maintained relationships with key clients to secure repeat business. Established favorable relationships with vendors and contractors, facilitating contract negotiation
- Mentored and developed team members, preparing them for leadership roles within the organization.
- Enhance business development while delegating work to staff, and setting priorities and goals in place.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting consumer relationships.
Executive Producer
Shai's Creative Directing Services
Atlanta, GA
01.2018 - Current
- Organized and coordinated workflow between creative, production, and post-production teams, from concept to completion.
- Worked closely with clients to understand their needs and expectations when producing and presenting.
- Developed innovative strategies to ensure projects were completed within tight deadlines.
- Managed external vendors, including photographers, videographers, lighting, and sound crews, to ensure full execution.
- Supervised production staff during planned photo shoots in studio and on location.
- Reviewed film, recordings or rehearsals to conform to production and broadcast standards.
- Coordinate creative team meetings to discuss production progress, and bring actionable plans to fruition.
- Oversee department heads to ensure that storytelling and goals are met.
- Negotiated contracts and quotes to ensure projects were completed within financial constraints.
- Managed writers, artists, designers, and project managers with a hands-on approach.
- Approved art layouts, copy design, and illustrative work for publication.
Operations Manager
Barry E. Greenburg- PC Law Firm
Garden City, NY
12.2017 - 12.2018
- Coordinated office activities and operations to secure efficiency and compliance with company policies.
- Automated office operations for managing client correspondence, payment schedules, budgets, and data communications.
- Oversaw receiving and organizing correspondence, answering and forwarding calls, and creating business letters, and upkeep records.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
Salon Manager/Coordinator
Salon Pulse
Williston Park, NY
08.2016 - 04.2018
- Supervised banking procedures, cash flow, and accounting processes.
- Conducted interviews with prospective employees prior to hiring decisions being made.
- Managed daily salon operations, including scheduling appointments, customer service, and staff management.
- Addressed customer problems quickly and according to service standards.
- During my tenure, I hired, developed, and managed more than 25 staff members.
- Placed inventory orders, monitored shelf stock, and tracked expenses.
Creative Director/Art Director
Phelan Marc Media
DMV, MD
12.2010 - 12.2013
- DC Fashion Week Lead Photography Team.
- Directed photo shoots, managed video production crews, and oversaw post-production editing.
- Working with props, stage sets, lighting systems, costumes, and sound equipment.
- Coordinate and manage time management for shoots.
- Overseeing and improvisational performances on set.
- Conceptualized and helped design interfaces for multimedia projects.
- Worked closely with clients throughout the duration of each project from concept through completion.
- Participated in brainstorming sessions with clients to identify project goals and objectives.
Event Coordinator/Art Director, Runway Coordinator
IHI Modeling Agency
Rockville, MD
11.2010 - 12.2012
- Casting director and scout talent.
- Backstage Director, coordinator and lead production
- Addressing the needs of the audience and performers as they arrive.
- Keeping a database of qualified production elements, creative resources, and special event resources.
- Working with props, stage sets, lighting systems, costumes, and sound equipment
- Hiring, training up, and then monitoring the performance of all stagehands.
- Collaborated with the creative design team to complete projects on tight deadlines.
- Attended and participated in industry events.
- Worked closely with audio visual technicians and other technical personnel in setting up equipment at the venue.
Operations Manager/Visual Merchandiser
Men's Wearhouse
DC/Silver Spring, MD
12.2006 - 12.2012
- Connected with clients and developed strategies to achieve sales and customer service goals.
- Training/Interviewing of new hires
- Inventory control procedures
- Coordinate Bridal Registration
- Providing measurements for wedding parties for Groomsmen & Bridal Party
- Coordinate Suits and Tuxedo rentals for formal events
- Directed day-to-day operations by the spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Managed scheduling, training, and inventory control.
- Built strong operational teams to meet process and production demands.
- Oversaw financial management, budget management, accounting and payroll activities.
Education
Hunter Business School
Nursing Education:
Farmingdale State University of NY
Skills
To secure a position that allows me to lead effectively, utilize my creative talents, and organizational skills, while providing excellent customer service in a company that promotes growth
Skills:
- Creative direction and workflow
- Time management, problem solving
- Project management, excellent interpersonal qualities
- Trustworthy and superb communication skills, a team player, and strong client relationship management
- Adapts well to fast-paced environments, a self-motivated, proactive coordinator
- Able to direct and supervise crews of 200 people or more, works well under the pressure of live production
- Broadcasting and maintaining solid production processes for a complex array of performances and events
- An effective leader who can motivate people and get the best out of them to fit a variety of venues and situations
Knowledge of:
- Excel, PowerPoint, PowerPoint presentations, Microsoft Word, Windows 10, Windows 11, Clever, POS management
- Keyboarding Ⅰ, keyboarding Ⅱ, POS Software Management
- Office machines, Internet for business, accounts receivable
- Leadership, financial aid advising, mentorship, coordination, creative directing skills, and POS software management
- Office machines, internet for business,
- Pre-production, Production supervision
- Creative vision implementation and collaboration
Additional information:
Gapping Years 6/2014–2016
Stay at home Military Mom
Client Relations List
Essence Magazine
ATL In the City magazine
ATL Plus Magazine
Phelan MARC
Tocarra Jones
Tia Mowry
K Michelle
Glen Jackson
LL Cool J
Rush Dee
NFL Legends
Miguel Wilson
Chancey Wilson
Christopher Dallas
Ashley Copeland
LIL Zane
International Nova
Cristina Nova
Christopher Fletcher
Social media:
shai_directingsrvcs24
Timeline
Entrepreneur
Backhouse Production Services Llc
07.2024 - Current
Executive Producer
Shai's Creative Directing Services
01.2018 - Current
Operations Manager
Barry E. Greenburg- PC Law Firm
12.2017 - 12.2018
Salon Manager/Coordinator
Salon Pulse
08.2016 - 04.2018
Creative Director/Art Director
Phelan Marc Media
12.2010 - 12.2013
Event Coordinator/Art Director, Runway Coordinator
IHI Modeling Agency
11.2010 - 12.2012
Operations Manager/Visual Merchandiser
Men's Wearhouse
12.2006 - 12.2012
Hunter Business School
Nursing Education:
Farmingdale State University of NY
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