Hi, I’m
Sharyn Knight
Charlotte,NC
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
17
years of professional experience
Work History
Wild Wing Cafe
Sr. Director of Marketing
2019.02 - Current (5 years & 7 months)
Job overview
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Conducted market analysis and research to identify trends and opportunities.
- Created and managed marketing budget, ensuring maximized ROI.
- Directed four marketing managers and performed performance evaluations.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased foot traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Wild Wing Cafe
Director of Catering Sales
2016.02 - 2019.02 (3 years)
Job overview
- Responded to initial inquiries, coordinating facility tours and food sampling.
- Supervised catering staff to reinforce adherence to organizational policies and safety regulations.
- Discussed client's event needs to develop recommendations for room options and possible menus.
- Devised and implemented strategies for new business cultivation, employing [Type] and [Type] strategies.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Exceeded both quarterly and annual sales goals by 7% of total company net sales.
- Increased website traffic and conversions through email and social media marketing.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Wild Wing Cafe
Director of Marketing and Advertising
2011.02 - 2016.02 (5 years)
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
- Utilized market trends and target audience statistics to effectively and appropriately market Wild Wing Cafe.
- Developed campaigns, led design and tracked results.
- Utilized e-mail, social media, radio and TV to drive traffic.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Organized and executed robust, creative experiential marketing events.
- Managed annual marketing budget.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote the brand
Wild Wing Cafe
Regional Event Marketing Manager
2006.02 - 2011.02 (5 years)
Job overview
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
- Liaised with clients to determine exact event requirements.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Generated ideas to enhance and expand current event offerings.
- Trained and supervised event staff to complete tasks on time.
Education
University of South Carolina - Columbia , Columbia, SC
MBA from Marketing
05.2007
University of South Carolina - Columbia , Columbia, SC
Bachelor of Science from Biology
05.2000
Skills
- Scheduling
- Blog Posts
- Crisis Communications
- Campaign Planning
- Analytics and SEO
- Trade Media
- Marketing Campaign Development
- Marketing and Advertising
- PR Events
- Reputation Management
- Market Penetration
- Brand Development
- Web Traffic
- Digital Marketing
- Social Media Campaign
- Direct Email Campaigns
- Time Management
- Networking
- Promotions and Marketing Strategies
- Brand Positioning
- Branding
- Project Management
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr. Director of Marketing
Wild Wing Cafe
2019.02 - Current (5 years & 7 months)
Director of Catering Sales
Wild Wing Cafe
2016.02 - 2019.02 (3 years)
Director of Marketing and Advertising
Wild Wing Cafe
2011.02 - 2016.02 (5 years)
Regional Event Marketing Manager
Wild Wing Cafe
2006.02 - 2011.02 (5 years)
University of South Carolina - Columbia
MBA from Marketing
University of South Carolina - Columbia
Bachelor of Science from Biology
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