Shashank Gobhil

Working as a Data Scientist in the marketing analytics domain for clients using Salesforce Marketing Cloud Intelligence/ Datorama to govern, configure and customize the Salesforce Marketing Cloud Intelligence Platform. Ensuring the data privacy is maintained while giving access to a new users. Leveraging calculated dimensions, metrics to create interactive dashboards and reports.

Worked for a major healthcare client as a Lead BI Analyst in the marketing analytics domain using Domo which involved gathering business requirements, identifying metrics/KPIs and developing interactive dashboards using best practices and maintaining data quality standards. I also created and updated all data visualizations and ensure data is conveying the insights and presented accurately.

Worked as a Senior Business Analyst on multiple projects using technologies like Domo and Power BI to create dashboards, reports as required. It also involved integration of multiple data sources using connectors into Domo and further transforming the data using Magic ETL and MySQL. I also developed dashboards, reports using best practices, transforming the data within Power Query and using DAX to create custom calculated fields.

Worked on multiple accounts independently in the digital marketing domain dealing with media metrics using Salesforce Marketing Intelligence tool Datorama and Domo. In this role I managed extraction of data sets from multiple marketing/ database platforms and perform hygiene and quality control steps.

Worked in the digital marketing domain using Domo to track campaigns, ads running on various traffic sources such as Google Adwords, FB, Yahoo, Quora etc for multiple accounts and generating actionable insights from raw data.

My Primary responsibility was categorizing of products, category mapping, and normalization using in house tools. I also worked with different teams, developing new strategies on how to analyze the feeds with the aim of reducing effort and improving efficiency.