Summary
Overview
Work History
Education
Skills
Timeline
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SHASWAT GOEL

Seattle

Summary

Dynamic Software Engineer for last 9+ years with a proven track record at Amazon, excelling in Java and AWS. Spearheaded innovative microservices that enhanced ad streaming quality for 22 million users, driving $40 million in monthly revenue. Demonstrated leadership by mentoring teams and streamlining processes, resulting in significant operational efficiencies.

Overview

8
8
years of professional experience

Work History

Software Engineer 2 (Prime Video Advertising)

Amazon
Seattle
08.2022 - Current
  • Designed, developed, and implemented a microservice for diagnosis and analytics over advertisement quality. All the Dynamic Ads (3rd party and Amazon in-house inventory) in Live Events on Prime Video are targeted here, ensuring the highest streaming quality of ads for 22 million Prime Video customers. The service performs asynchronous computation of audio and video quality specifications on ads manifests in real time.
  • Developed an algorithm for providing fallback strategy streams for Prime Video live event manifests to ensure that 100% of customer sessions are shown with dynamic ads for Prime Video users, up from the previous 73%. The solution manages multiple Amazon CloudFront session URLs, with failovers safeguarding against downstream unavailability. This aided planned infrastructure scaling for global expansion for 10 AWS regions, reduced scaling costs for 22 million customers, and saved approximately 2.5 million USD per month.
  • Successfully led the end-to-end automation program for onboarding and production readiness for live events for dynamic ads insertion. Designed, developed, and implemented multiple microservices to show all live events with 100% dynamic ads insertion, generating revenue of $40 million USD per month.
  • It also reduced 12 FTE resource efforts and enabled onboarding for all Advertising Partners to choose Amazon Prime Video, increasing sales by 2x.
  • Developed and designed a Mock Random Delay Server for testing Tier 1 services in Data Plane for events with 21 Million concurrent streams
  • The Native AWS Service was developed using Cellular Architecture which helped in both horizontal and vertical scaling of the underlying ECS Fargate Infrastructure
  • The burst concurrent stream requests for Ads have a latency cut off and translates to 500k TPS
  • The service is designed to handle 20 mock servers in the org
  • Used Route Table, DNS domain delegations over Cellular Architecture and In-memory File Storage for mocked responses, etc
  • Lead the Operation Excellence efforts for the team, drove decisions on exhaustive trade-offs for recurring problems for the team and Corrective Action Items to increase robustness
  • This improved the team's efficiency by 10 FTE over 1.5 years
  • Lead 2 away-team development efforts for migrating Legacy Software, demonstrating effective leadership and project management skills in cross-functional team environments
  • This helped our teams launch mutually dependent services
  • I identified and helped them remove scaling bottlenecks for 750k TPS on their Load Balancers and improved latencies by 500ms for Tier 1 streaming Data Plane for Dash/Hls Live Event streaming
  • Successfully mentored and helped promote 5 SDEs for delivering their projects

Software Engineer 2 Payments and Global Seller

Amazon
Hyderabad
05.2017 - 08.2022
  • Designed and developed global expansion strategy for Global Seller Tax computation system to 3 new marketplaces increasing revenue by 15 Million USD in a year. Redesigned existing workflows with the use of native AWS.
  • Architected and developed Amazon India Payment Gateway Dashboard for all client platforms
  • Migrated legacy Perl system to MVC-based architecture with Lazy Loading of Amazon Pay Balance to customers using Java, Spring, Javascript, etc
  • Enhancing experience for 8 Million customers
  • Introduced Client-Side caching of dashboard page for customers resulting in saving 750 ms of latency with an approx
  • Time load of just 20~30 ms of Dashboard over varying internet speed of customer devices across India
  • This further led to the invention of Offline Payment program for Amazon Payments where the customers could trigger payments without the internet and the solution offered as a stepping stone in that direction
  • Contributed to the Recurring AutoPay Program in Amazon Payments by developing Rest APIs over aggregation of Payment Order details against each customer requests
  • Plugged this in with Reminders system to send customers of their upcoming Auto Payments chances impacting 1 Million Indian users in 2020
  • Successfully mentored 7 interns and helped promote 2 SDEs for delivering their projects

Education

B.Tech - Information Technology

National Institute of Technology
Durgapur
04-2016

Skills

  • Java
  • Python
  • JavaScript
  • Typescript
  • Amazon Web Services
  • Lambda
  • EC2
  • ECS
  • DNS
  • SQS
  • SNS
  • VPC
  • Load Balancers
  • Availability Zones
  • Glue Data Crawlers
  • DynamoDb
  • Athena
  • S3
  • Elemental Media Tailor
  • Micro Services
  • Cellular Architecture
  • CDK
  • Leadership
  • Project Management
  • Mentoring

Timeline

Software Engineer 2 (Prime Video Advertising)

Amazon
08.2022 - Current

Software Engineer 2 Payments and Global Seller

Amazon
05.2017 - 08.2022

B.Tech - Information Technology

National Institute of Technology

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SHASWAT GOEL