SHAUN DAWSON
Summary
Senior marketing professional with an analytical and innovative approach with a proven track record of driving impactful results. Known for successful strategic planning and implementation, partnership engagement, team leadership and always adapting seamlessly to changing business needs.
Overview
13
13
years of professional experience
Work History
Senior Client Development Manager
CJ Affiliate
05.2021 - Current
- Team lead for a portfolio of clients across advertiser verticals in Fortune 500 and managing affiliate forecasts and budgets with a combined $50M+ annually
- Develop and implement comprehensive affiliate and influencer marketing strategies to achieve marketing goals and program growth through analytics and industry insights.
- Provide regular reports, insights, and business reviews to present to clients and internal senior leadership to fuel actionable initiatives and expand growth opportunities
- Act as project manager between advertisers and internal departments to ensure program efficiency: monitoring tracking health and attribution, working with finance to confirm payments are being made to publishers, and engaging with network quality to ensure compliant partnerships
- Manage direct reports and hold office leadership position to allocate team resources to ensure delivery of excellent service and optimized growth while mentoring and providing career growth guidance
Client Partnerships Manager
CJ Affiliate
12.2019 - 05.2021
- Manage publisher relationships and negotiate media buys that deliver high impact results
- Identify, recruit and develop new partners for incremental sources of revenue and media optimization to drive growth
Assistant Director of Marketing, Athletics
Harvard University
08.2017 - 06.2019
- Develop and execute a comprehensive marketing strategy to promote attendance and awareness of 42 varsity sports - most in the entire country
- Oversee the design, creation, and strategic messaging to a diverse audience through social media, email, and other digital and traditional channels
- Grow additional revenue generating areas including sponsorships, concessions, merchandise, and hospitality
Senior Account Manager - Sales & Marketing
Agganis Arena at Boston University
02.2012 - 07.2017
- Sell and service all premium and suite ticket holders for their ticketing and hospitality needs for BU Hockey, concerts, and special events at the arena (over 100 accounts)
- Developed and launched Boston University's Youth Hockey experience - sold out each season and grew ticket sales by 63% over two years
- Content writer for social media accounts and developed live social broadcasts
Education
Masters - Advertising
Boston University
Boston, MA12.2015
Bachelors - Business Administration
Bryant University
Smithfield, RI05.2009
Skills
- Performance Marketing
- Affiliate Networks
- Media Buying
- Storytelling through Data Insights
- Financial Forecasting
- Account Management and Strategy
- Leadership and Teamwork
- Social Media Advertising
- Email Marketing
- Microsoft Office
- Salesforce
Opentorelocation
True
Timeline
Senior Client Development Manager
CJ Affiliate
05.2021 - Current
Client Partnerships Manager
CJ Affiliate
12.2019 - 05.2021
Assistant Director of Marketing, Athletics
Harvard University
08.2017 - 06.2019
Senior Account Manager - Sales & Marketing
Agganis Arena at Boston University
02.2012 - 07.2017
Bachelors - Business Administration
Bryant University
Masters - Advertising
Boston University
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