Dynamic leader and Strategic Content Creation Specialist with a proven track record at Driven Lighting Group (Hoonigan Industries), showcasing expertise in digital asset management and visual storytelling. Excelled in collaborative problem-solving and creative direction, significantly enhancing brand recognition. Skilled in studio and strobe lighting, with a knack for engaging customer relationships.
Overview
13
13
years of professional experience
Work History
Strategic Content Creation Specialist
Driven Lighting Group (Hoonigan Industries)
Atlanta, GA
07.2021 - Current
Spearheaded lifestyle and product photography campaigns for Morimoto by HOONIGAN.
Streamlined product photography workflow by bringing processes in-house, enhancing quality control and efficiency.
Manage digital assets with advanced software tools, ensuring seamless collaboration with internal and parent company teams.
Expert in Adobe Photoshop and Lightroom, enhancing image quality and visual appeal.
Expertise in studio lighting, strobing, and light painting techniques for diverse settings.
Direct photography projects, aligning creative vision with high-quality visual content.
Featured in multiple publications, demonstrating recognized expertise in photography.
Provide practical insights to the R&D team on automotive fitments and lighting, influencing product development strategies.
Collaborate across departments to enhance product development and customer satisfaction.
Owner/Operator
Center Spotlight Media
Acworth, GA
12.2011 - Current
Founded and operated a successful photography business, managing all aspects of operations, from client acquisition to project delivery.
Specialized in automotive, real estate, product, comercial and landscape photography, delivering high-quality visual content tailored to client needs.
Built and maintained strong client relationships, ensuring satisfaction and repeat business.
Utilized advanced photography techniques, including studio lighting, editing, and post-production workflows.
Delivered projects on time and within budget, maintaining a reputation for reliability and professionalism.
Collaborated with clients to develop creative concepts, ensuring alignment with their vision and goals.
Stayed updated on industry trends and technology to continually enhance service offerings.
Grew the business through strategic planning and effective resource management.
Infantryman
Army National Guard GA
Atlanta, GA
03.2018 - 03.2024
2018-2019 Afghanistan Combat Deployment
Executed combat operations with tactical proficiency and adaptability under high-pressure conditions.
Led teams during operations, demonstrating strong leadership and decision-making skills.
Certified and trained personnel in Crow weaponry, improving unit readiness and capabilities.
Specialized in security protocols during Combat Outpost (COP) operations to protect personnel and assets.
2023 “Agile Spirit” Multi-National Training Operations
Participated in "Agile Spirit," a multinational training operation with forces from the UK, Bulgaria, Georgia, and allied nations.
Collaborated with international forces, ensuring effective communication and coordination during large-scale operations.
Demonstrated adaptability and cultural sensitivity while working with diverse military units, contributing to mission success.
Sales Associate
Cartunes Atlanta
Atlanta, GA
10.2019 - 07.2021
Represented company products and services, aligning solutions with customer needs through research and expertise.
Generated leads and built relationships by managing daily outreach to existing and potential clients.
Maintained strong client relationships, ensuring exceptional service and identifying new sales opportunities.
Conducted product demonstrations pre- and post-installation, maintaining up-to-date knowledge of offerings.