Shauna Coffyn
Seattle,WA
Summary
Dynamic and entrepreneurial product manager with a passion for visual storytelling. Experienced in Product and Program Management with 10+ years of experience leading high-impact creative and educational creative production projects. Highly organized strategic self-starter who successfully increased content output by 20% in 6 months at Microsoft. Transformed business strategy into actionable plans, and on schedule delivery resulting in operational effectiveness, tool adoption, and revenue growth. Innovative Design Program Manager known for productivity and efficiency in task completion. Possess specialized skills in project management, user experience design, and cross-functional team leadership. Excel in communication, problem-solving, and adaptability, ensuring successful project outcomes through effective collaboration and innovative thinking.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Design Program Manager
Microsoft
Seattle, USA
08.2023 - 12.2024
- Successfully managed a team multiple priorities for collaborative video production workstreams and assets with high growth partners, in the fast-paced Microsoft Cross Platform end to end partnerships, and technical and non technical cross-functional teams, resulting in a 20% increase in output and improved team efficiency
- DPM lead for Narratives team at Microsoft Business & Industry Copilot
- We are a group of trend-focused multidisciplinary designers who work cross-functionally with the highest impact Microsoft Products in development: from Frontline VR programs to Copilot and AR Products
- We develop, execute, refine, influence and provide advocacy for complex concepts through strategic storytelling in digital media formats such as video, PPT, and Figma
- Own, develop and maintain design leadership, manage production, Design Operations for local and international Product Design Leads and content creators in multiple business areas including Financial Services, Copilot technology, and Frontline
- Team charter was to create future vision, customer-centric videos featured in high- visibility keynotes, events, and websites to increase engagement and shape the future of Microsoft's Copilot products
- Partnered with and managed production and new process for local and international Product Design Leadership to create future vision, customer-centric videos highlighting emerging technologies to be featured in high-visibility keynotes, events, and websites
- Transformed business and drive strategy into actionable workflows with internal and external partners from ideation through execution, creating innovative and adaptable best practices, identifying action items, process improvements, managed design process, analyzing sentiment and video performance analytics, leading to operational effectiveness and revenue growth
Sr. Design Operations Management Consultant
Sia Partners
Seattle, USA
05.2019 - 08.2023
- Sr
- Design Program Manager and Learning & Development Lead for video productions
- Developed educational videos for key clients, manage organizational health, utilizing artificial intelligence to ensure accuracy and enhance digital content
- Integrated the expertise of creators into the portfolio, providing high-quality instructing materials tailored to client needs
- Sr
- Design Program Manager, Writer, and Director, for long-form webinars for the Microsoft IoT in Action Team worldwide
- Established procedures for content experiences, technical and non-technical documentation, determine content needs, data-driven reporting, and video course production
- Took initiative to manage multi-million dollar budgets for the entirety of the program
Sr. Product Manager, Loyalty Marketing Operations
Nordstrom
Seattle
09.2018 - 05.2019
- Company Overview: Seattle based clothing retailer
- Developed operational strategy, built integrated processes, managed internal communications, project plans, created branding strategy, and executed programs for the newly launched Nordy Club
- Worked with cross-functional teams to create repeatable solutions, improve the positioning of content, optimize product quality and advising on next steps, measure success by driving post-project analysis with clear outcomes for future improvements to the process, resulting in a 15% reduction in errors and a 20% increase in productivity
- Created and introduced innovative editorial programs to the marketing org, provided organization-wide alignment on processes, took ownership of onboarding new partners, and executed experiential benefits for Nordstrom loyalty members
- Seattle based clothing retailer
Sr. Product Management Loyalty Consultant
Starbucks via Insight Global
Seattle, USA
01.2018 - 09.2018
- Led operations and product marketing for the successful execution of the new external partners launch with Chase, achieving a 300% increase in launch results, 20% rise in new card sign-ups, and 15% boost in customer engagement
Sr. Marketing Consultant
Creative Circle
Seattle, USA
07.2016 - 01.2017
- Company Overview: Agency
- Led a seven-member design and motion graphics team at WE Communications, removing roadblocks and resolving issues to deliver high-quality collateral, including infographics and videos, within tight deadlines
- Created and managed team resourcing, facilitate meetings, working collaboratively with cross-functional teams and high impact clients for the release of the iPhone 7 at Publicis Group
- Agency
Sr. Project Manager
POSSIBLE Worldwide
Seattle, USA
05.2014 - 07.2016
- Led the management of key projects during a period of significant growth, achieving performance goals by implementing effective recruiting strategies and enhancing team collaboration
- Developed and launched an advertising program for myAT&T, featuring the branded character 'Owen,' resulting in an 85% increase in online views
- Created a social media plan, coordinated channels, and timed releases for Coca-Cola's 'Happier Together' program, achieving an 80% increase in social media engagement for partner sites
- Launched over 15 awareness and how-to videos in collaboration with team members, film crews, casting agencies, and partner agencies
Education
BFA - Theatre Performance & Direction
University Of Texas At
Arlington, TX, USA05-1999
Skills
- Adobe Creative Cloud
- Advertising Agency Experience
- Agile Project Management
- Analytics Tracking & Monitoring
- AR/VR
- Attention to Detail
- Budget Allocation & Management
- Business Operations
- Calendar Management
- Communication Strategies
- Conflict Resolution
- Content Production
- Cross-team Collaboration
- Data and Analytics
- Developing Frameworks
- Digital Production Management
- Figma
- Gap Analysis
- Leadership Skills
- Marketing Asset Tracking
- Microsoft Office Suite
- Organizational Skills
- Pipelining
- Problem-solving Skills
- Production Schedules
- Program Leveling & Execution
- Project Management
- Project Scope Management
- Resource Management & Scheduling
- Sales Enablement
- Script Writing
- Smartsheet
- Stakeholder Management
- Systems Management
- Team Performance
- Templating
- UX Design Management
- Video Production
- Video Production Systems
- Brand strategy
- Design thinking
- Visual communication
- Innovation management
- Marketing
- Design process improvement
- Strategic thinking
- Video editing
Certification
Tech Smith Camtasia
Timeline
Design Program Manager
Microsoft
08.2023 - 12.2024
Sr. Design Operations Management Consultant
Sia Partners
05.2019 - 08.2023
Sr. Product Manager, Loyalty Marketing Operations
Nordstrom
09.2018 - 05.2019
Sr. Product Management Loyalty Consultant
Starbucks via Insight Global
01.2018 - 09.2018
Sr. Marketing Consultant
Creative Circle
07.2016 - 01.2017
Sr. Project Manager
POSSIBLE Worldwide
05.2014 - 07.2016
BFA - Theatre Performance & Direction
University Of Texas At
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