Overview
Work History
Education
Skills
Timeline
Generic

Shauna Gordon

Westwood,NJ

Overview

8
8
years of professional experience

Work History

JR. MARKETING MANAGER

TOA Electronics, Inc
Secaucus, NJ
03.2020 - Current
  • Digital marketing strategy for growth and brand awareness through a variety of channels
  • Management of marketing campaigns/KPI’s in the form of trafficking, programmatic, publisher, display and a variety of social media platforms
  • Management of project initiatives with marketing agency, 19ad4
  • Compile an analytic review of weekly reports and actionable insights to conduct
  • Management analysis of both digital and traditional marketing budget
  • Trade show management from beginning to end
  • Website management for two of the company’s websites
  • Execution in creative/copy for SNS accounts, website, brochures, or any other creative need
  • Liaison for print, sales, reps and dealers in initiatives to drive product sales.

DIGITAL MEDIA PLANNER

Source Communications
Hackensack, NJ
06.2019 - 09.2019
  • Digital media oversight of all company's clients - including 25 Subway markets, Aetna NJ, ADL,
  • Meadowlands, Investors Bank and CohnReznick
  • Management of third party digital media agencies - including GroundTruth, Path Interactive, NJ
  • Advance, Goodway Group, and Summit
  • Management of marketing campaigns in the form of trafficking, programmatic, publisher, display and social media platforms
  • Analytic review of weekly reports from each agency in respects to the relevant client(s)
  • Optimization and reallocation of targeting layers to increase both pace and reach to the ideal audience(s) with the relevancy of each client's objective in mind
  • Weekly/Ad hoc digital meetings to formally address agendas, updates, goals, suggestions and/or concerns
  • Liaison/representative for current and potential partners in furthering any client's objectives
  • Management of budgets already put into place and recommendations for 2020 planning
  • Delegation of small tasks to two Assistant Media Coordinators.

MARKETING SPECIALIST

Onkyo Corporation USA
Upper Saddle River, NJ
06.2016 - 06.2019
  • Product website management of three company brands through a variety of media portals
  • Weekly marketing meetings involving marketing updates, goals, suggestions and concerns
  • Management of marketing/social media campaigns including remarketing, contests/sweepstakes and monthly and/or promotional subscriber email
  • Budgeting of social platforms, SEM/SEO, PPC, and email automation
  • Day to day social media presence in accordance with our Customer Service department in managing any needed dialogue and community engagement
  • Conduction and analysis of campaign performance including, A/B testing, click/open & conversion rates, customer segmentation and competitive market research
  • Coordination with PR agency to ensure product review submissions are executed in lieu of upcoming articles to be published and exemplary reviews are posted on social media
  • Collaboration in the management of tradeshow booth orientation, layout, design and product line-up for both CEDIA and CES
  • Product management and fulfillment of product requests.

MARKETING STRATEGIST

Fastbolt Corporation
South Hackensack, NJ
09.2015 - 02.2016
  • Measure, enhance and enrich the image of the company through various goals, objectives and strategies
  • Build company's brand and promote it to boost profits while making the brand more visible to the consumer
  • Managed marketing campaigns, marketing automation, social medias and event planning
  • Conducted campaign analysis, customer segmentation and competitive market research
  • Managed, budgeted and forecasted paid search and marketing channels
  • Creation and maintenance of various files, mailing lists, excel spreadsheets, email and invitational guest lists
  • Responsible for new industry accounts and territory targeting
  • Managed the organization, logistics and participation of trade shows to market products and services
  • Maintained and updated brochures and line cards
  • Creation and maintenance of both internal and external newsletters
  • Oversaw the ordering, updating and distribution of promotional items.

MARKETING ADMINISTRATIVE ASSISTANT

Realogy Corporation
Madison, NJ
02.2014 - 09.2015
  • Provided assistance with Facebook, Twitter, PPC, and SEO projects
  • Review of photo submissions for potential branch operatives
  • Review of Contract Specialists files for both pre-committee and committee deadlines on a monthly basis
  • Compliance verification of any branch logos, displays and signs
  • Updating any logo changes within the department
  • Preparation and completion of ad hoc projects and presentations
  • Liaison between contract specialists, legal, litigation, Vice President and Directors
  • Yearly budget presentation for the ongoing revision of brand management within the HQ's file room
  • Responsible for the review, introduction and recording of minutes for each brand's committee presentation
  • Upload finalized contract and committee documents onto intranet site
  • Assist in the preparation of any upcoming events for directors.

Education

Bachelor of Science - Marketing

Rider University - School of Business

Skills

  • Doubleclick
  • Dreamweaver
  • Analytics platform
  • Acrobat
  • Excel
  • Microsoft office
  • Outlook
  • Powerpoint
  • Word
  • Photoshop
  • After effects
  • Illustrator
  • Premiere
  • Wordpress
  • Indesign
  • Digital Media
  • Adwords
  • Paid Search
  • SEM
  • Marketing
  • HTML5
  • E-Commerce
  • Digital Marketing
  • Adobe Creative Suite
  • Social media management
  • Manufacturing
  • Organizational skills
  • Additional Information
  • Technical Skills
  • Microsoft Office: Excel, Access, PowerPoint, Outlook and Word
  • Adobe: Acrobat, Photoshop, Illustrator, InDesign, Premiere, After Effects
  • Analytics Platform: Google Analytics, AdWords, DoubleClick, Business, Google, Dataroma,
  • DoubleVerify, GroundTruth
  • Amazon: Seller Central, Vendor Central, AMS
  • Social: Facebook, LinkedIn, Twitter, YouTube, Vimeo
  • Web: Dreamweaver, Digital River, CNET, Webcollage, Strikingly, WordPress, Marketo, MailChimp,
  • SendInBlue, FileZilla, Notepad

Timeline

JR. MARKETING MANAGER

TOA Electronics, Inc
03.2020 - Current

DIGITAL MEDIA PLANNER

Source Communications
06.2019 - 09.2019

MARKETING SPECIALIST

Onkyo Corporation USA
06.2016 - 06.2019

MARKETING STRATEGIST

Fastbolt Corporation
09.2015 - 02.2016

MARKETING ADMINISTRATIVE ASSISTANT

Realogy Corporation
02.2014 - 09.2015

Bachelor of Science - Marketing

Rider University - School of Business

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Shauna Gordon