Shauna Holley
Deland,USA
Summary
Bilingual professional fluent in Spanish with 22 years of sales experience, including 18 years in new business development and 6 years in retail management. Proven track record of success, consistently earning promotions through exceptional organizational, communication, and follow-up skills. Recognized for analytical thinking and a goal-oriented approach, complemented by a strong commitment to delivering outstanding customer service. Outgoing, resourceful, and adaptable, bringing positive energy and charisma that enhance team dynamics and foster productive relationships in any environment.
Overview
28
28
years of professional experience
Work History
Sales Consultant
Sysco
10.2024 - 07.2025
- Developed approaches to improve customer profitability and lead acquisition.
Sales Consultant
Gordon Food Service
06.2024 - 10.2024
- Oversee client accounts by coordinating orders, optimizing customer profits, and promoting services and products to expand business.
(Promoted) Latin New Business Manager
US Foods
01.2024 - 05.2024
- Started as Territory Manager.
- Promoted to Latin New Business Manager, covering Central Florida, North Florida, and South Georgia.
- Acquired new business by prospecting and targeting viable clients.
- Achieved quarterly new business goals by analyzing territorial demographics and targeting viable leads.
- Collaborated with customers to enhance profits using check business tools and inventory platform.
- Created strategic plans and contracts to enhance sales outcomes.
Regional Manager
Floralogix
12.2018 - 01.2019
- Oversaw operations of 19 garden centers in Walmart stores throughout North and Central Florida.
- Achieved marketing objectives and sales quotas.
- Coordinated staff schedules, supported merchandising efforts, and executed store resets.
- Expanded display presence through vendor collaboration.
- Verified accurate pricing and displayed marketing materials effectively.
- Reduced waste by ensuring accurate inventory levels.
Merchandiser
Pepsi Beverages Company
03.2018 - 05.2018
- Contributed to the arrangement of merchandising sales routes.
- Provided assistance to Account Managers by covering sales routes during vacations and contributing to monthly sales goals.
- Collaborated with DSM to set monthly sales priorities.
Business Development Manager
Coca Cola Beverages Florida (Company bought out CCR)
11.2016 - 02.2018
- Expanded client base by targeting and securing viable prospects.
- Secured long-term customer relationships by closing leads with contractual agreements.
- Delivered impactful presentations to enhance understanding.
- Conducted sales analysis and provided guidance to new customers on effective marketing strategies through POS.
- Enhanced cross merchandising strategies to boost sales.
- Achieved quarterly new business targets consistently.
- Analyzed territorial demographics and market share to develop effective selling strategies.
(Promoted) Business Development Manager
Coca-Cola Refreshments
06.2013 - 11.2016
- Progressed from Market Development Manager On-Premise to Business Development Manager.
- Acquired new clients through strategic prospecting and targeting.
- Closed leads and secured long-term customers through contractual agreements.
- Conducted comprehensive training sessions.
- Educated new customers on effective marketing practices using POS.
- Enhanced cross merchandising strategies.
- Met and exceeded quarterly goals for new business acquisition.
- Implemented successful strategies to increase market share and secure new business.
Sales Associate Large Store
Florida Distributing Company
02.2013 - 06.2013
- Enhanced efficiency of sales route merchandising processes.
- Supported Account Managers in executing monthly sales.
- Developed comprehensive theme-based displays.
- Supported DSM in achieving monthly sales goals.
(Promoted) Market Development Manager-On-Premise
Coca-Cola Refreshments
08.2008 - 02.2013
- Began career as Account Manager Small Store and advanced to Market Development Manager-On-Premise.
- Met and exceeded sales goals.
- Implemented strategies to achieve desired outcomes.
- Coordinated program activations to meet targeted sales objectives.
- Prospecting new business, acquiring new accounts,
- Followed up on leads and managed sales pipeline.
- Established ARTM partnerships, fundraisers, and equipment placements.
- Facilitated successful execution of marketing initiatives.
- Analyzed market share data to formulate successful sales strategies.
(Promoted) Account Manager Combo-Large Store/Small Store
Coca-Cola Enterprises
09.2006 - 07.2008
- Started as Large Store Retail Sales Specialist and was promoted to Account Manager Combo-Large Store/Small Store.
- Managing and maintaining 58 convenient store accounts and 8 Large Store accounts on a weekly basis.
- Coordinated new product and equipment placements.
- Enhanced incremental displays to boost visibility and sales.
- Closed deals on various programs and marketing agreements.
- Consistently reached quarterly sales objectives through strategic execution.
- Designed and constructed engaging lobby displays to boost sales.
(Promoted) Account Manager Home Market
Coca-Cola Enterprises
09.2003 - 06.2006
- Started as Retail Sales Specialist and was promoted to Account Manager Home Market.
- Handled and preserved 96 convenience store accounts on a weekly schedule.
- Facilitated new product placements to drive success.
- Implemented incremental displays to drive sales growth.
- Facilitated customer enrollment in various promotional initiatives.
- Consistently reached quarterly sales objectives through strategic execution.
(Promoted) Assistant Manager
Eckerd Drug Store
09.2002 - 09.2003
- Managed all aspects of store operations, including opening and closing procedures.
- Coordinated schedules, facilitated training, and managed daily paperwork.
- Managed vendor receiving processes efficiently.
- Oversaw reclaim procedures to enhance inventory accuracy.
- Constructed eye-catching displays to attract customers.
- Oversaw implementation of weekly ad revisions.
(Promoted) Grocery Manager
Kash n' Karry Grocery Store
12.1999 - 09.2002
- Advanced career from Office Manager to Dairy-Frozen Food Manager, ultimately achieving position of Grocery Manager.
- Oversaw recruitment and organized employee development programs.
- Managed inventory processes including ordering, receiving, and stocking.
- Executed merchandising and cross-merchandising strategies.
- Coordinated resets to secure optimal product layout.
- Oversaw vendor performance to maintain quality and compliance standards.
- Oversaw full responsibility of opening and closing location.
- I was selected as a lead for a Grand Opening team in which I coordinated, directed and supervised 6 brand new store sets and Grand Openings.
(Promoted) Customer Service Manager
Winn-Dixie Grocery Store
01.1998 - 12.1999
- Began career as a produce clerk and advanced to Customer Service Manager.
- Directed cash control processes to maintain financial accuracy.
- Conducted efficient scheduling to optimize workflow.
- Oversaw operations at the customer service desk, including handling money orders, Western Union transactions, Lotto, and refunds.
Education
High School Diploma
Seminole Community College
Sanford, FLAssociate of Arts - Business Administration And Management
Seminole State College of Florida
Sanford, FLSkills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Product and service sales
- Strategic planning
- Consultative sales
- Sales strategies
- Territory management
- Demonstrations
- Territory expansion
- Project management
- Industry partnership development
- Multilingual capacity
- Contract negotiation and closing tactics
- Exceeds sales goals
- Upselling and cross selling
- Complex Problem-solving
Languages
Spanish
Native or Bilingual
Timeline
Sales Consultant
Sysco
10.2024 - 07.2025
Sales Consultant
Gordon Food Service
06.2024 - 10.2024
(Promoted) Latin New Business Manager
US Foods
01.2024 - 05.2024
Regional Manager
Floralogix
12.2018 - 01.2019
Merchandiser
Pepsi Beverages Company
03.2018 - 05.2018
Business Development Manager
Coca Cola Beverages Florida (Company bought out CCR)
11.2016 - 02.2018
(Promoted) Business Development Manager
Coca-Cola Refreshments
06.2013 - 11.2016
Sales Associate Large Store
Florida Distributing Company
02.2013 - 06.2013
(Promoted) Market Development Manager-On-Premise
Coca-Cola Refreshments
08.2008 - 02.2013
(Promoted) Account Manager Combo-Large Store/Small Store
Coca-Cola Enterprises
09.2006 - 07.2008
(Promoted) Account Manager Home Market
Coca-Cola Enterprises
09.2003 - 06.2006
(Promoted) Assistant Manager
Eckerd Drug Store
09.2002 - 09.2003
(Promoted) Grocery Manager
Kash n' Karry Grocery Store
12.1999 - 09.2002
(Promoted) Customer Service Manager
Winn-Dixie Grocery Store
01.1998 - 12.1999
High School Diploma
Seminole Community College
Associate of Arts - Business Administration And Management
Seminole State College of Florida
Similar Profiles
Cody LarsonCody Larson
Sales Consultant at SyscoSales Consultant at Sysco
Marcus ScottMarcus Scott
Cycle Counter at SyscoCycle Counter at Sysco
Landin JohnsonLandin Johnson
Sales Consultant at SyscoSales Consultant at Sysco
Thomas NelsonThomas Nelson
Order selector at SyscoOrder selector at Sysco
Amanda SimserAmanda Simser
Store Manager at TalbotsStore Manager at Talbots