Summary
Overview
Work History
Education
Skills
Timeline
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Shauna Stafford

Reno,NV

Summary

A seasoned Creative Director with a proven track record at Red Planet Creative, I excel in leveraging design leadership and strategic thinking to drive brand messaging and marketing communications. Skilled in art direction and fostering creative team collaboration, my work has significantly contributed to innovative advertising campaigns and award-winning projects.

Overview

24
24
years of professional experience

Work History

Creative Director

Red Planet Creative
Reno, NV
12.2024 - Current
  • Advocated for the importance of design thinking and user experience in the development of products and services, influencing company-wide strategies.
  • Oversaw the production of digital assets such as videos, websites, and interactive experiences.
  • Successfully resolved range of complex artistic development issues.
  • Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
  • Developed comprehensive style guides outlining branding guidelines for use by internal teams.
  • Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
  • Analyzed customer feedback data to inform future product design decisions.
  • Led creative team meetings to share ideas and bring actionable plans to fruition.
  • Researched emerging trends in design and technology to stay ahead of industry changes.
  • Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
  • Negotiated contracts and managed budgets for creative projects, ensuring optimal use of resources and cost-effectiveness.
  • Approved art layouts, copy design and illustrative work for publication.
  • Managed own accounts and projects, working within budget and scheduling requirements.
  • Established and maintained relationships with external agencies, freelancers, and vendors to ensure high-quality outputs and adherence to brand guidelines.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Mentored junior creative staff, providing guidance and support to develop their skills and advance their careers.
  • Generated big creative ideas that grew business, garnered fame and won awards.

Interactive Creative Director

Splash Communications
Santa Monica, CA
02.2024 - 03.2024
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Approved art layouts, copy design and illustrative work for publication.
  • Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
  • Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
  • Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
  • Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
  • Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
  • Facilitated brainstorming sessions and workshops to generate new ideas and concepts, promoting a culture of innovation.
  • Managed the creative process from concept to completion, ensuring projects met all milestones, budgets, and quality standards.

Web Designer & Developer

Turtledove Clemens Advertising
Portland, OR
10.2000 - 06.2002
  • Created prototypes, mockups, and visual designs to illustrate the look and feel of web pages.
  • Maintained strong education in latest technologies, software, and hardware products for use in various projects.
  • Coordinated with project managers to define scope, set timelines, and deliver projects within deadlines.
  • Troubleshot, tested and remedied issues before software deployment.
  • Translated concepts into user flows, wireframes, mockups and prototypes to promote positive intuitive designs, site interactions and user experiences.
  • Implemented front-end development using HTML, CSS, and JavaScript to create visually appealing web pages.
  • Designed visual and graphic images to use on multiple platforms.

Education

Master of Arts -

Oregon College of Arts & Crafts
Portland, Oregon
05-2000

Bachelor of Arts - Graphic Design

University of Nevada, Reno
Reno, NV
05-1996

Skills

  • Design
  • Strategic thinking
  • Design leadership
  • Creative team collaboration
  • Content strategy
  • Standards implementation
  • Project scoping
  • Advertising campaigns
  • Brand messaging
  • Art direction
  • Marketing communications

Timeline

Creative Director

Red Planet Creative
12.2024 - Current

Interactive Creative Director

Splash Communications
02.2024 - 03.2024

Web Designer & Developer

Turtledove Clemens Advertising
10.2000 - 06.2002

Master of Arts -

Oregon College of Arts & Crafts

Bachelor of Arts - Graphic Design

University of Nevada, Reno

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Shauna Stafford