Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shauna Staveley

Fitchburg,MA

Summary

Strategic Digital Marketing Manager with 15+ years of experience in developing and implementing comprehensive digital marketing strategies. Knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image. Proven ability to lead teams towards goal attainment through innovation and creativity.

Overview

15
15
years of professional experience
1
1
Certification

Work History

SENIOR B2B SOCIAL MEDIA MANAGER

Warner Communications/Actual Agency
09.2023 - 01.2025
  • Boosted web traffic by 93.3% annually through strategic digital marketing channel management.
  • Increased LinkedIn audience by 10% by the end of the year.
  • Kept cost per click at $0.48 for key brand's paid social campaigns.
  • Enhanced lead generation and conversion efficiency by implementing targeted paid strategies across Google Ads, X and LinkedIn.
  • Maintained high levels of LinkedIn engagement, surpassing the 5% mark across various client portfolios.
  • While title is labeled "social media manager", the role evolved to generalized digital marketing. Led and managed strategic and tactical initiatives in paid search/PPC, paid social, organic social, executive social, content creation, community management, SEO/SEM, web content management, and graphic design for clients and agencies.
  • Collaborated with cross-functional groups to craft impactful marketing plans that included ongoing market and trend analysis.
  • Worked with analytics, CRM, social media management and project management tools such as SEMRush, Google Analytics/GA4, Google Search Console, Sprout Social, Webflow, Leadfeeder, LinkedIn Campaign Manager, Meta Business Suite, X Ad Manager, Looker Studio, Slack, Asana, Canva, Gamma AI, Google Drive, and Trello.
  • Role terminated because of workforce downsizing.

SENIOR SOCIAL MEDIA MANAGER

DemandScience
01.2022 - 08.2023
  • Led campaigns that resulted in notable KPI enhancements and cost reductions.
  • Maximized platform engagement while lowering action costs.
  • Managed social media platforms' strategies that increased follower engagement.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Engaged with the online community, responding to comments and messages to foster a positive brand image.
  • Leveraged Salesforce, Tableau, Salesforce Studio, Sprout Social, Bambu by Sprout Social, Oktopost, Capterra, Slack, and Asana.
  • Achieved promotion as Senior Social Media Manager and took on more holistic digital marketing efforts. Oversaw PPC and display with a direct report, and developed quarterly reports for the CMO. Also presented to the board and CEO, and worked regularly with the sales team up to the CRO.
  • Supported multiple B2B events, as well as employee engagement initiatives, and award ceremonies.
  • Integrated active campaigns with digital channels like social, display, and paid search. Worked closely with email campaign manager and programmatic manager as a fully integrated team.
  • Enhanced partnerships with PGA TOUR and Boston Bruins across various social channels including Instagram, Facebook, YouTube, LinkedIn, X and Reddit.
  • Position eliminated due to a workforce reduction.

MANAGER, SOCIAL STRATEGY

GroupeConnect - a Publicis Groupe Solution
03.2020 - 12.2021
  • Developed and executed a social media strategy for Bank of America's B2B channels.
  • Managed comprehensive elements of Bank of America Business's social media efforts through cross-functional collaboration.
  • Led weekly client meetings with various business units.
  • Developed comprehensive strategies and POVs based on market and trend analysis.

SOCIAL MEDIA SPECIALIST

Iron Mountain
01.2018 - 03.2020
  • Oversaw corporate presence across LinkedIn, Twitter, and Facebook.
  • Designed a system that guided hundreds of workers in social media proficiency.
  • Doubled LinkedIn audience through pure organic efforts within the first year.
  • Partnered with PR teams on managing crisis communications.
  • Collaborated with marketing teams to develop promotional campaigns.
  • Managed customer service requests through social media channels.
  • Tools used included Sprout Social, Bambu by Sprout Social, Slack, with occasional Salesforce access.

SOCIAL MEDIA SPECIALIST

Bose Corporation
12.2015 - 11.2017
  • Handled community engagement for Bose's worldwide social media platforms. Developed the first customer service ticket system with the customer experience team using Percolate, including weekly meetings and check-ins.
  • Managed live social media activations during NFL games.
  • Boosted fan engagement through the execution of a user-generated content campaign leading up to the Super Bowl.
  • Oversaw paid activations and managed social media communities internationally, in cooperation with multiple agencies.
  • Used the Percolate social media management and analytics tool for asset management, scheduling, and publishing.
  • Used Chute and Bazaarvoice for UGC curation.
  • Worked closely with global marketing and public relations teams to help plan and execute product launches, partnerships, and crisis communications.

ONLINE CONTENT MANAGER

Etixx - Quick-Step Cycling Team
01.2012 - 11.2015
  • Managed entire team's digital footprint, achieving notable increases in followers on key social networks.
  • Created all website content via the CMS system.
  • Developed and submitted all email press releases and newsletters, working closely with the press officer on-site at various events, and cycling races.
  • Handled social media platforms such as Pinterest and Vine.
  • Highlighted by VeloNews as a premier brand to watch during the 2015 Le Tour de France.
  • Enhanced direct sales by aligning social media strategies with marketing efforts.

SOCIAL MEDIA LIAISON/STRENGTH & CONDITIONING SPECIALIST

TotalCyclist
12.2009 - 01.2012
  • Oversaw UStream broadcasting to enhance online presence.
  • Developed innovative content strategies that significantly increased user engagement.

Education

Professional Certificate - Digital Marketing Fundamentals

University of Vermont
05-2019

MASTER OF EDUCATION (M.ED.) - EXERCISE SCIENCE: STRENGTH & CONDITIONING

Springfield College
06-2011

BACHELOR OF ARTS (B.A.) - JOURNALISM

University of Massachusetts-Amherst
06-2007

Skills

  • Digital Marketing Strategy
  • Social Media Management
  • Paid Media Management
  • SEO
  • SEM
  • Content Creation
  • Content Management
  • Data Analysis
  • Community Engagement
  • Lead Generation
  • Brand Development
  • Analytics Tools
  • A/B Testing
  • Project Management
  • Strategic Planning
  • Social Listening
  • Crisis Management
  • Social media strategy
  • Budget management

Certification

  • Navigating On-Page and Technical SEO: A Semrush Deep Dive, SEMRush Academy, 2024
  • Mastering YouTube Search Trends and SEO Strategies, SEMRush Academy, 2024
  • Boston's Future Leaders Program, Boston Chamber of Commerce, 2019
  • Account-Based Marketing Foundations, LinkedIn, 2019
  • Data-Visualization for Marketers, LinkedIn, 2019

Timeline

SENIOR B2B SOCIAL MEDIA MANAGER

Warner Communications/Actual Agency
09.2023 - 01.2025

SENIOR SOCIAL MEDIA MANAGER

DemandScience
01.2022 - 08.2023

MANAGER, SOCIAL STRATEGY

GroupeConnect - a Publicis Groupe Solution
03.2020 - 12.2021

SOCIAL MEDIA SPECIALIST

Iron Mountain
01.2018 - 03.2020

SOCIAL MEDIA SPECIALIST

Bose Corporation
12.2015 - 11.2017

ONLINE CONTENT MANAGER

Etixx - Quick-Step Cycling Team
01.2012 - 11.2015

SOCIAL MEDIA LIAISON/STRENGTH & CONDITIONING SPECIALIST

TotalCyclist
12.2009 - 01.2012

Professional Certificate - Digital Marketing Fundamentals

University of Vermont

MASTER OF EDUCATION (M.ED.) - EXERCISE SCIENCE: STRENGTH & CONDITIONING

Springfield College

BACHELOR OF ARTS (B.A.) - JOURNALISM

University of Massachusetts-Amherst

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Shauna Staveley