Shaundra Qvaresll
Plano,USA
Summary
Product development leader with a strong record in the beauty industry, achieving a 95% on-time launch rate for over 100 SKUs. Skilled in strategic innovation and cross-functional collaboration, with a focus on consumer insights. Proven ability to mentor teams and deliver impactful results that enhance brand loyalty.
Overview
11
11
years of professional experience
Work History
Associate Director of Product Development
Naterra International
Dallas, TX
01.2025 - Current
- Company Overview: Flagship brands: Tree Hut, Baby Magic
- Own global innovation strategy for 5+ annual launch calendars, overseeing concept-to-shelf delivery for 100+ new SKUs across skincare, body care, and baby.
- Achieved a95% on-time launch rate while maintaining
- Conducted consumer panel testing (N=250) with 87% claim substantiation success, driving performance-forward product storytelling.
- Partnered with R&D and packaging teams to solve over 30 complex stability and compatibility challenges, without sacrificing speed to market.
- Led cross-functional workshops to establish innovation 'white space' across key growth markets, resulting in a 3-year pipeline of 60+ scalable product concepts.
- Mentored junior developers, instilling process discipline and elevating formulation strategy expertise within the team.
- Created a new cross-departmental lab brief protocol that reduced vendor response time by 22%.
- Regularly present pipeline and KPI performance to VP-level and executive teams.
- Flagship brands: Tree Hut, Baby Magic
- Led cross-functional teams to streamline operational processes and improve efficiency.
- Developed strategic initiatives to enhance customer satisfaction and brand loyalty.
- Oversaw budget planning and allocation for various departmental projects.
- Analyzed market trends to inform product development and positioning strategies.
- Developed training programs for existing staff members as well as new hires.
- Maintained positive relationships with stakeholders by responding promptly to inquiries, requests, and complaints.
- Monitored budgeting, forecasting, planning, and reporting activities of the department.
- Participated actively in decision-making processes at a high level within the organization.
- Identified opportunities for improvement in processes, procedures, systems, and services.
- Key performance indicators were regularly tracked against established targets.
- Coordinated with other departments to ensure the successful completion of projects within established timelines and budgets.
- Assisted the senior leadership team in developing long-term strategic plans for the organization.
- Implemented innovative solutions for difficult problems encountered by the department.
- Managed recruitment process for new employees, including conducting interviews, evaluating resumes, and making job offers.
- Ensured compliance with all applicable laws, regulations, and policies related to the organization's operations.
- Led and drove collaboration with internal teams and partners to meet expected timelines, budget, and quality standards.
- Conducted regular meetings with staff members to review progress on goals and objectives.
- Analyzed data collected from various sources to identify trends or areas requiring further investigation or action.
- Maintained positive relationships with vendors and external partners to support business resilience efforts.
- Developed and implemented strategies to increase organizational effectiveness and efficiency.
- Oversaw manufacturing and technical issues related to production processes.
- Met with stakeholders to address issues and implement solutions.
- Assisted in the coordination of special events and corporate functions.
Strategic Marketing Manager
Intercos America
New York, NY
01.2021 - 12.2024
- Managed strategic marketing for $50M+ US product portfolio, focusing on foundation and lip innovation for Tier 1 prestige clients.
- Directed 60+ custom formulation projects annually from ideation to go-to-market delivery.
- Curated 'US Beauty' strategy aligned to color and texture macro-trends, contributing to a 35% YoY increase in client product adoption rates.
- Piloted a hybrid marketing + R&D process that cut launch development timelines by 18%.
- Supported competitive landscape analysis and client pitch decks, resulting in $15M in new business.
- Co-led global marketing activations, including Cosmoprof and Makeup in NY/LA, bringing visibility to Intercos’ North American innovation engine.
- Partnered with Italian and Korean labs to deliver on complex stability, sensory, and pigment-matching briefs.
Director of Product Development
KM Beauty
Dallas, TX
01.2020 - 12.2021
- Built and led all PD operations for indie color brand from startup phase.
- Launched 30+ SKUs in first 12 months, contributing to $3M+ in first-year revenue.
- Managed domestic and overseas vendors, navigating COVID-era supply chain issues while still achieving 90% of critical milestone dates.
- Directed formulation briefs, consumer claims substantiation, and batch signoffs across 5 core categories.
- Delivered clinical results for hero SKUs with visible improvement in 87% of panelists over 4 weeks.
Global Brand & Marketing Director (Consultant)
Everdea AB
Stockholm, Sweden
01.2019 - 12.2019
- Led strategy and expansion for 3 prestige brands across EMEA with full P&L oversight.
- Oversaw $2.5M marketing budget and 360 campaigns across digital, retail, and B2B channels.
- Created and implemented content + visual communication systems that improved brand consistency by 40% across touchpoints.
- Managed media agency partners and creative suppliers, optimizing CPM and increasing ROAS by 27%.
- Owned product marketing for 50+ SKUs, from trade show debut to influencer sampling and launch performance reporting.
Director of Product Development & Marketing
LH Cosmetics / Linda Hallberg AB
Stockholm, Sweden
01.2018 - 12.2019
- Scaled the global beauty brand’s development and campaign process, launching 25+ new SKUs in 12 months.
- Delivered a 50K+ follower increase in 90 days through high-engagement launch content (3.5% avg. engagement rate).
- Created trend forecasts and comp shop analyses to guide roadmap; identified 4 whitespace opportunities that became top-sellers.
- Acted as liaison with raw material suppliers and packaging labs across Europe and Asia.
- Established product testing framework and insights tracker, used across departments to drive launch timing.
Area Manager & VM Coach
Visual Merch & Retail Strategy Consulting
, Northern Europe
01.2015 - 12.2018
- Led brand merchandising and experiential retail activations across Sweden, Germany, Denmark, and Austria.
- Managed VM execution for 250+ doors and coached over 100 in-store team members.
- Developed global toolkits for seasonal floorsets, driving 15% average increase in sell-through for hero SKUs.
Education
B.A. - Merchandising and Design (With Honors)
Wade College
Dallas, TXA.A. - Merchandise Marketing (With Honors)
Wade College
Dallas, TXSkills
- Global End-to-End Product Lifecycle Leadership
- Luxury & Prestige Texture/Formulation Expertise
- Strategic Innovation Pipeline & Roadmap Management
- Cross-Functional Team Development & Coaching
- Trend Forecasting
- Consumer Insight
- Market Gap Mapping
- Global Regulatory
- Claims & Safety Compliance
- Packaging Innovation
- Supply Chain Optimization
- Margin Management
- Cost Engineering
- Clinical Trials
- Consumer Panels
- Claims Strategy
- Omnichannel Launch Execution
- Marketing Collaboration
- Product development
- Consumer testing
- Market analysis
- Budget management
- Strategic planning
- Brand strategy
- Cross-functional collaboration
- Stakeholder management
- Innovation leadership
- Effective communication
- Problem solving
- Team building
- Performance tracking
- Training development
- Corporate communications
- Key relationship management
- Fiscal oversight
- Proposal writing
- Expense control
- Recruiting and interviewing
- Strategic leadership
- Relationship building
- Decision-making
- Public speaking
- Work Planning and Prioritization
- Verbal and written communication
- Professional networking
- Performance evaluations
- Coaching and mentoring
- Organizational development
- Team collaboration and leadership
- Onboarding and training
- Critical thinking
- Process improvement
- Crisis management
- Diversity and inclusion initiatives
- Staff scheduling
- Analytical thinking
- Schedule coordination
- Stakeholder engagement
- Risk analysis
- On-location shoots
- Board relations
- Business goals
Global Experience
USA (TX, NY, CA, GA, FL, CO, AZ, NJ), Sweden, Germany, France, UK, Denmark, Austria, Finland, Spain, Portugal, Hungary, China, Japan, Vietnam
Community Leadership
- Plano PTA Board, 2019-01-01, Present
- Habitat for Humanity
- DIFFA
- Junior Achievers
- Salvation Army Women’s Auxiliary
- Beauty Nonprofit & Fashion Charity Events
<Enter your own>
Title: GLOBAL DIRECTOR OF MARKETING & PRODUCT DEVELOPMENT
Timeline
Associate Director of Product Development
Naterra International
01.2025 - Current
Strategic Marketing Manager
Intercos America
01.2021 - 12.2024
Director of Product Development
KM Beauty
01.2020 - 12.2021
Global Brand & Marketing Director (Consultant)
Everdea AB
01.2019 - 12.2019
Director of Product Development & Marketing
LH Cosmetics / Linda Hallberg AB
01.2018 - 12.2019
Area Manager & VM Coach
Visual Merch & Retail Strategy Consulting
01.2015 - 12.2018
B.A. - Merchandising and Design (With Honors)
Wade College
A.A. - Merchandise Marketing (With Honors)
Wade College
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