Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Shaungh Wolf

Growth Systems Architect
Plano

Summary

Highly qualified strategic growth leader with 10+ years of experience architecting full-funnel marketing systems for 50+ brands across DTC, B2B, and marketplaces. Proven track record, specialized in scaling brands to $50M+ stages.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

Director of Marketing Acquisition

Wandering Bear Coffee
01.2022 - Current
  • Led performance marketing and growth strategy across DTC, Amazon, and retail channels.
  • Partnered with lifecycle, creative, and retail teams to implement launch, retention, and upsell programs.
  • Architected analytics dashboards and attribution models to inform campaign planning and forecasting.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

Growth Marketing Lead

BrickHouse Security
01.2021 - Current
  • Scaled Amazon business from $200K to over $2M LTV with 3x ROI and 10x growth in monthly orders.
  • Developed revenue forecasting models to manage over $300K/month in ad spend across platforms.
  • Replaced external agencies, delivering superior in-house performance across Google and Meta.

Fractional Head of Growth Consultant

Direwolf Digital LLC (Self-Employed)
01.2015 - Current
  • Advised over 40 brands on LTV-aligned growth strategy
  • Embedded fractional head of growth or strategic advisor
  • Specialized in stalled growth turnarounds
  • Built modular growth systems & dashboards tailored to brand maturity and vertical.
  • Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or adjustment.
  • Collaborated closely with sales teams to develop effective lead generation strategies, resulting in a consistent pipeline of high-quality prospects.

Education

Bachelor of Science - Business Admin & Marketing (Double-Major)

University of Texas At Dallas
Dallas, TX
05.2012 - 12.2015

Skills

  • Paid Media Strategy (Meta, Google, TikTok, Marketplaces)
  • Creative Strategy
  • Full-Funnel Growth Strategy
  • Conversion Rate Optimization (CRO) & A/B Testing
  • Analytics, Reporting, and Forecasting
  • LTV:CAC Modeling & Revenue Attribution
  • Marketplaces (Amazon, Walmart, Best Buy)
  • Martech Stack Optimization & Platform Migration
  • Cross-Functional Leadership & Team Coaching
  • Omnichannel Marketing Strategy
  • Offer Testing & Strategy

Accomplishments

  • 10x’d Amazon Revenue While Cutting CAC
    Scaled BrickHouse Security’s Amazon channel from $200K to over $2M in lifetime revenue while maintaining a 3x LTV:CAC ratio. Grew monthly paid spend from $20K to $300K and increased attributed orders from 307 to 7,087/month.
  • Replaced Underperforming Agencies with Better In-House Performance
    Outperformed two $4K/month external agencies by internalizing paid media and marketplace strategy - doubling results within 60 days and driving sustainable, compounding ROI without agency overhead.
  • Engineered Multi-Channel Growth Systems
    Built and executed full-funnel growth strategies across DTC, Amazon, and B2B - from media buying and CRO to LTV modeling and analytics - delivering $500K+ in net new revenue and a 55% average drop in cost-per-acquisition.
  • Revitalized Stalled Campaigns Across Brands
    Unlocked stalled growth for multiple Series A/B startups through LTV:CAC re-architecture, conversion-focused creative testing, and deeper offer/angle alignment - raising average LTV per activation by $100–$200 across key segments.
  • Consistently Scaled Efficiently Across Stages
    Led growth across 50+ brands from bootstrap to Series B, delivering consistent performance at every scale—whether managing $5K/month test budgets or scaling to $500K+/month across platforms like Meta, Google, Amazon, and TikTok.

Timeline

Director of Marketing Acquisition

Wandering Bear Coffee
01.2022 - Current

Growth Marketing Lead

BrickHouse Security
01.2021 - Current

Fractional Head of Growth Consultant

Direwolf Digital LLC (Self-Employed)
01.2015 - Current

Bachelor of Science - Business Admin & Marketing (Double-Major)

University of Texas At Dallas
05.2012 - 12.2015
Shaungh WolfGrowth Systems Architect
Profile created at Zety.com