Highly qualified strategic growth leader with 10+ years of experience architecting full-funnel marketing systems for 50+ brands across DTC, B2B, and marketplaces. Proven track record, specialized in scaling brands to $50M+ stages.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing Acquisition
Wandering Bear Coffee
01.2022 - Current
Led performance marketing and growth strategy across DTC, Amazon, and retail channels.
Partnered with lifecycle, creative, and retail teams to implement launch, retention, and upsell programs.
Architected analytics dashboards and attribution models to inform campaign planning and forecasting.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Growth Marketing Lead
BrickHouse Security
01.2021 - Current
Scaled Amazon business from $200K to over $2M LTV with 3x ROI and 10x growth in monthly orders.
Developed revenue forecasting models to manage over $300K/month in ad spend across platforms.
Replaced external agencies, delivering superior in-house performance across Google and Meta.
Fractional Head of Growth Consultant
Direwolf Digital LLC (Self-Employed)
01.2015 - Current
Advised over 40 brands on LTV-aligned growth strategy
Embedded fractional head of growth or strategic advisor
Specialized in stalled growth turnarounds
Built modular growth systems & dashboards tailored to brand maturity and vertical.
Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or adjustment.
Collaborated closely with sales teams to develop effective lead generation strategies, resulting in a consistent pipeline of high-quality prospects.
Education
Bachelor of Science - Business Admin & Marketing (Double-Major)
University of Texas At Dallas
Dallas, TX
05.2012 - 12.2015
Skills
Paid Media Strategy (Meta, Google, TikTok, Marketplaces)
Creative Strategy
Full-Funnel Growth Strategy
Conversion Rate Optimization (CRO) & A/B Testing
Analytics, Reporting, and Forecasting
LTV:CAC Modeling & Revenue Attribution
Marketplaces (Amazon, Walmart, Best Buy)
Martech Stack Optimization & Platform Migration
Cross-Functional Leadership & Team Coaching
Omnichannel Marketing Strategy
Offer Testing & Strategy
Accomplishments
10x’d Amazon Revenue While Cutting CAC Scaled BrickHouse Security’s Amazon channel from $200K to over $2M in lifetime revenue while maintaining a 3x LTV:CAC ratio. Grew monthly paid spend from $20K to $300K and increased attributed orders from 307 to 7,087/month.
Replaced Underperforming Agencies with Better In-House Performance Outperformed two $4K/month external agencies by internalizing paid media and marketplace strategy - doubling results within 60 days and driving sustainable, compounding ROI without agency overhead.
Engineered Multi-Channel Growth Systems Built and executed full-funnel growth strategies across DTC, Amazon, and B2B - from media buying and CRO to LTV modeling and analytics - delivering $500K+ in net new revenue and a 55% average drop in cost-per-acquisition.
Revitalized Stalled Campaigns Across Brands Unlocked stalled growth for multiple Series A/B startups through LTV:CAC re-architecture, conversion-focused creative testing, and deeper offer/angle alignment - raising average LTV per activation by $100–$200 across key segments.
Consistently Scaled Efficiently Across Stages Led growth across 50+ brands from bootstrap to Series B, delivering consistent performance at every scale—whether managing $5K/month test budgets or scaling to $500K+/month across platforms like Meta, Google, Amazon, and TikTok.
Timeline
Director of Marketing Acquisition
Wandering Bear Coffee
01.2022 - Current
Growth Marketing Lead
BrickHouse Security
01.2021 - Current
Fractional Head of Growth Consultant
Direwolf Digital LLC (Self-Employed)
01.2015 - Current
Bachelor of Science - Business Admin & Marketing (Double-Major)