Shaun SW Choi

Lead Industrial Designer | Philips Oral Healthcare,

• Spearheaded the design and development of innovative oral healthcare products, playing a key role in the creation of Power toothbrush and whitening.
• Led a multidisciplinary design team, fostering collaboration and ensuring the seamless integration of design concepts with engineering and marketing requirements.
• Utilized advanced 3D modeling and rendering tools, including Rhino 3d and Keyshot, to create detailed product designs and prototypes.
• Successfully brought over 7 products from concept to market, meeting or exceeding project timelines and quality standards.
• Conducted thorough user research and usability testing, incorporating findings into design iterations to enhance user experience and product functionality.
• Presented design concepts to internal and external stakeholders, effectively communicating design intent and ensuring alignment with the brand's design strategy.
• Collaborated closely with manufacturing partners to optimize product design for manufacturability and cost-effectiveness.
• Received recognition for outstanding design contributions, including Philips One tooth brush.
• Mentored and guided junior designers, contributing to the professional development of the design team.

Associate Creative Director | Artifact Design

• Provided creative leadership and strategic direction for a range of design projects, ensuring alignment with clients' goals and objectives.
• Led a team of talented designers, fostering a collaborative and innovative work environment that resulted in the successful execution of over 5 projects.
• Developed and maintained strong client relationships, effectively understanding and translating their visions into compelling design solutions.
• Oversaw the entire creative process, from concept development to final execution, ensuring consistency with brand guidelines and design principles.
• Collaborated with cross-functional teams, including marketing, UX/UI, and development, to deliver integrated design solutions across various platforms.
• Successfully pitched and won new business, contributing to the growth and expansion of the client portfolio.
• Played a key role in defining and implementing design strategies that elevated the overall quality of creative output.
• Conducted design workshops and training sessions for team members, enhancing skills and fostering a culture of continuous learning.
• Received recognition for exceptional design work, including Lytro Cinematic camera and VR concept project.

Lead Aviation Industrial Designer | Teague

• Led the design and development of cutting-edge aircraft seating and interior solutions, contributing to the success of projects Jazz, Waterfront, Schnell and Boeing 777X.
• Collaborated closely with aviation clients to understand their unique requirements and translated them into innovative and functional design concepts.
• Managed a team of designers throughout the entire design process, from ideation and 3D modeling to prototyping and final production.
• Specialized in creating ergonomic and aesthetically pleasing aircraft seating, optimizing passenger comfort and space efficiency.
• Played a crucial role in product lifecycle management, ensuring the seamless integration of design concepts with engineering and manufacturing processes.
• Utilized advanced design software such as Rhino 3D and Keyshot to create detailed 3D models and renderings.
• Conducted extensive research on industry trends, materials, and manufacturing processes to inform design decisions.
• Collaborated with cross-functional teams, including engineers and marketing, to deliver holistic aviation interior solutions that meet or exceed industry standards.
• Presented design concepts to clients and stakeholders, effectively communicating design intent and ensuring alignment with project goals.
• Received recognition for outstanding contributions to the aviation design field, including Jazz and Waterfront seats.
• Regularly attended industry conferences and events to stay updated on the latest advancements and trends in aviation design.
  
  

Category Lead Industrial Designer | Philips Electronics

• Spearheaded the design and development of diverse product categories, including home audio, connected audio cameras, and car audio, resulting in the successful launch of numerous products in the market including consumer electronic products, accessories and soft goods.
• Led a multidisciplinary design team, overseeing the entire product development lifecycle from initial concept development to market release.
• Conceptualized and executed innovative design concepts that met and exceeded consumer expectations, contributing to the success of over 20 products.
• Conducted comprehensive consumer testing to gather valuable feedback, iteratively refining designs for optimal user experience and market acceptance.
• Collaborated closely with marketing teams to align design strategies with market trends and consumer preferences, ensuring a competitive edge in the industry.
• Worked in tandem with mechanical engineers to seamlessly integrate design concepts with engineering requirements, optimizing both form and function.
• Conducted supplier visits in China to establish and nurture relationships with manufacturing partners, ensuring the successful execution of product development.
• Utilized design software tools such as Rhino 3d and Keyshot to create detailed 3D models and visualizations.
• Received recognition for design excellence and contributions to the successful market positioning of Philips Electronics products.
• Actively participated in industry conferences and stayed abreast of emerging trends to inform future design strategies.

Samsung Electronics,

• Led the design and development of cutting-edge camera and camcorder products, contributing to Samsung's innovation in the consumer electronics market.
• Conceptualized and developed design concepts that seamlessly blended form and function, resulting in the successful market launch of over 4 products
• Collaborated with cross-functional teams to ensure the alignment of design concepts with technical specifications, emphasizing both user experience and technical feasibility.
• Presented design concepts and product features to stakeholders, including executives and project teams, effectively conveying design intent and gaining support for proposed ideas.
• Conducted supplier visits outside Korea to secure new manufacturing methods and explore innovative materials/finishing, enhancing product quality and design differentiation.
• Utilized advanced design software, such as Rhino 3D, Ideas and UniGraphics for detailed 3D modeling and visualization.
• Worked closely with engineering teams to integrate design concepts into the product development process, ensuring a seamless transition from concept to production.
• Received recognition for design excellence and contributions to the successful market positioning of Samsung camera and camcorder products.
• Actively engaged in international supplier conferences and design exhibitions to stay informed about industry trends and emerging technologies.