Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

SHAVONNE TERRY

West Point,MS
SHAVONNE TERRY

Summary

Innovative professional with expertise across email campaigns, public relations, social media and event planning. Demonstrated ability in creating and implementing marketing campaigns to drive engagement and increase brand visibility. Articulate communicator, natural leader and organized manager.

Overview

14
years of professional experience

Work History

Lamar Advertising Company

Senior Sales & Campaign Coordinator
03.2017 - Current

Job overview

  • Oversee everyday campaign activities including budget, sales staff support, and client issues.
  • Coordinate all sales campaign activities related to national and local market sales
  • Prospected leads, scheduled meetings and converted targets into customers
  • Manage all communication with clients on ad and artwork specifications.
  • Create, publish, and monitor content for company social media accounts.
  • Administer sales contracts and create client contact files in Salesforce system
  • Organize and schedule all insertion orders submitted to operations team for postings.
  • Maintained organized, presentable merchandise to drive continuous sales.
  • Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
  • Trained and developed 2 Account Executives in company processes, product knowledge, customer service and selling techniques.
  • Performed corporate training procedures to educate new employees

Seasonal Blessings Events

Marketing & Social Media Specialist
05.2018 - 04.2020

Job overview

  • Conducted research and implemented resources helping with event creative and increase social media awareness by 100%.
  • Generated, edited, and published weekly content on all social media platforms.
  • Operated as assistant coordinator and point of contact for events as needed.
  • Ensured all event itineraries remained on schedule and client requests were completed as specified by event planner.
  • Assisted with managing on-site production and clean up for events as necessary.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.

Cadence Bank

Personal Banker I
11.2010 - 03.2017

Job overview

  • Assisted customers with setting up or closing accounts, completing loan applications and signing up for new services.
  • Performed vault duties to handle large deposits of up to $80,000 and distribute currency to coworkers as acting Head Teller
  • Balanced cash drawers and vault accounts on daily basis with zero discrepancies.
  • Trained and supported over 10 tellers to improve customer satisfaction and branch productivity significantly.
  • Established rapport with new clients to increase satisfaction and loyalty.
  • Achieved consistent recognition as top sales performer.
  • Increased daily sales by by up selling Business accounts and Home mortgage banking products and financial services to customers.
  • Effectively used Citrix to access customer details and databases.
  • Consistently ranked in top 10 branches for overall sales in state
  • Networked to increase client base and encourage existing clients to expand financial portfolios.

Quest Group

Public Relations & Marketing Intern
05.2009 - 01.2011

Job overview

  • Aided Quest Group with media and client relations including follow-ups and contact database updates.
  • Engaged in marketing presentations and brainstorming sessions for various clientele
  • Drafted internal memorandum for company employees.
  • Wrote and distributed press releases for company and clients.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
  • Provided administrative support to 4 senior team members.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Secured media coverage for clients, company and specific campaigns.

Education

Ashford University
Clinton, IA

Master of Arts from Organizational Management & Media
02.2016

University Overview

Mississippi State University
Starkville, MS

Bachelor of Arts from Public Relations
08.2010

University Overview

East Mississippi Community College
Mayhew, MS

Associate of Arts from Communications
05.2007

University Overview

Skills

  • Marketing and Advertising
  • Networking
  • Administering Social Media Accounts
  • Office Operations
  • Media Relations
  • Time Management
  • Marketing Campaign Development
  • Product and Service Sales
  • Multi-tasking strength
  • Staff Management
  • Interpersonal Communication
  • Brand-Building Knowledge
  • Consumer Banking
  • Pricing Strategies
  • Project Coordination

Accomplishments

Accomplishments
  • Collaborated with United Way of Lowndes and Noxubee County board members in the development of the United Way 50K Your Way Campaign.
  • Project Development - Collaborated with a team of MSU students in the development of Public Relations campaign for the non-profit organization, Starkville Community Market
  • Created 3 successful radio commercial advertisements focused on the restaurant chain Sweet Peppers Deli.


Timeline

Marketing & Social Media Specialist
Seasonal Blessings Events
05.2018 - 04.2020
Senior Sales & Campaign Coordinator
Lamar Advertising Company
03.2017 - Current
Personal Banker I
Cadence Bank
11.2010 - 03.2017
Public Relations & Marketing Intern
Quest Group
05.2009 - 01.2011
Ashford University
Master of Arts from Organizational Management & Media
Mississippi State University
Bachelor of Arts from Public Relations
East Mississippi Community College
Associate of Arts from Communications

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