Shawn Bachelder
Corte Madera,CA
Summary
District Sales Manager with 18 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
17
17
years of professional experience
Work History
District Sales Manager - SFO District 2
Subaru Of America
2020.03 - Current
- Supported Love Promise University program in 5 of my retailers
- Guided retailers through COVID-19 era focusing on proper protocols to ensure customer and employee safety
- Trained retailers on the OLP website to identify areas of opportunity via the JIT Report,
- Love Encore participation in SFO District 2 is at 100%
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
District Sales Manager - SFO District 1
Subaru of America
2017.01 - 2020.02
- Increased business of 11 retailers in the Bay Area by 3.6% in sales volume from 2016 to 2019
- Trained on transition to NPS scores and how to effectively utilize new OLP program with retailer staff
- Converted two retailers that were on reinsurance to our SAS Reinsurance
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Focused on developing community involvement for retailers through Love Promise
District Sales Manager - SFO District 3
Subaru of America
2015.10 - 2017.08
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Worked diligently with retailers and management teams to forge lasting relationships and assist in solving unique business problems.
- Assisted 3 retailers in achieving LPCCA in 2016 versus 1 retailer in 2015
- Guided retailers in finding profitable opportunities through SOA programs such as Trade Up Advantage and Starlink
- Focused on developing community involvement for retailers through Love Promise
Regional Product Manager - Central Region
Subaru F&I Products
2013.09 - 2015.09
- Subaru of America
- Achieved highest total PEN (51.84%) in 2014 for CEN Region since 2009
- Set CEN Region record of 10,880 CPO sales in 2014 (30% lift YOY)
- Facilitated F&I and CPO training for dealerships to improve or launch SAS/CPO
General Sales / Sales Business /Sales Operations Manager
Claremont Ford Lincoln
2012.10 - 2013.09
- F&I revenue increased 80% under my management
- CPO sales revenue increased 105% under my management
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Developed and provide effective sales staff trainings, emphasizing relationship building skills and follow-up procedures, to drive increased revenue
- Provide the executive team with new ideas, resources, and information to help expand sales and marketing opportunities
- Manage all sales operations including internet sales, finance department, sales staff, and inventory
Sales Manager
Dartmouth Motors, GM
2012.04 - 2012.10
- Recruited to dealership based on strong performance history at Subaru in sales staff training, building customer relationships, and maintaining a high level of organization
- Total monthly opportunities increased by 15% under my management
- Resolved customer issues quickly to close deals and boost client satisfaction.
Sales/Finance Manager
The Car Store, Subaru
2007.01 - 2012.01
- Established and cultivated solid business relationships with new or existing customers.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Education
Bachelor of Science - Sports Management
Colby Sawyer College
New London, NH05.1999
Skills
- Customer Needs Assessments
- Team Coordination
Timeline
District Sales Manager - SFO District 2
Subaru Of America
2020.03 - Current
District Sales Manager - SFO District 1
Subaru of America
2017.01 - 2020.02
District Sales Manager - SFO District 3
Subaru of America
2015.10 - 2017.08
Regional Product Manager - Central Region
Subaru F&I Products
2013.09 - 2015.09
General Sales / Sales Business /Sales Operations Manager
Claremont Ford Lincoln
2012.10 - 2013.09
Sales Manager
Dartmouth Motors, GM
2012.04 - 2012.10
Sales/Finance Manager
The Car Store, Subaru
2007.01 - 2012.01
Bachelor of Science - Sports Management
Colby Sawyer College
Similar Profiles
Jonathan LopezJonathan Lopez
Warehouse Associate at Subaru of AmericaWarehouse Associate at Subaru of America
Lisa CokeLisa Coke
Senior Customer Service Manager at Subaru of AmericaSenior Customer Service Manager at Subaru of America
Breanna LallaBreanna Lalla
Cause Partnership & Field Marketing Intern at Subaru of AmericaCause Partnership & Field Marketing Intern at Subaru of America