Shawn Beghtol
Buffalo,NY
Summary
Results-driven sales manager with over 10 years of experience in product development, promotion, and optimization. Skilled at developing lasting client relationships based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting, and merchandising strategies to accomplish promotional goals while building networks and supporting brand objectives.
Overview
13
13
years of professional experience
Work History
Sr Financial Consultant
Strategic Financial Solutions
Amherst , NY
01.2023 - Current
- Provided training on product knowledge, customer service, and sales techniques to staff members.
- Maintained an understanding of relevant laws and regulations pertaining to sales operations.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Maintained professional network of potential clients and business opportunities.
- Achieved company growth and brand development consistently Quarter to Quarter. Personally generated over 11 Million in sales in 2023
Account Manager
US Health Advisors (1099 not full time)
Clarence Center, NY
10.2020 - Current
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
- Improved customer confidence and recovered previous year sales losses by building and renewing customer relationships to define market opportunities.
- Built residual income from enrolling insurance clients into privately owned medically qualifying health plan
Director of Sales and Business Development
Millennium Hotel
Buffalo, NY
09.2021 - 12.2022
- Prospected for new business using databases and other strategies to generate 2 Million in sales (Keep in mind business travel had just started to get underway from covid so these were aggressive numbers.
- Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Tracked monthly sales to generate reports for business development planning.
- Boosted revenue and facilitated sales activity while developing consistent measurements for exceeding goals.
- Attended local gatherings and networking events as to establish community relations and generate potential customer leads
- Oversaw All SMERF Market Segments as well as Maintaining Catering/ Banquet Efforts
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
General Manager
LA Fitness
Clarence Center, NY
10.2019 - 06.2021
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Designed sales and service strategies to improve revenue and retention.
- Developed employee handbook, detailed job descriptions and workflow plans to formalize operational systems and procedures.
- Strengthened product branding initiatives and maximized outreach by overseeing acquisitions, events and business development.
- Lead my team to record breaking numbers within my first 2 months
- Received multiple sales and management awards
Assistant General Manager
LA Fitness
Buffalo, NY
05.2018 - 10.2019
- Enrolled new members into the LA Fitness Family
- Provided Optimal Assistance to the General Manager and handled a variety of tasks
- Assisted with the recruitment and training of new employees, while also monitoring the productivity of current team members
- Applied knowledge of coverage needs and individual employee strengths to produce successful team schedules.
- Helped team develop specialized projects, events and promotions.
- Developed and implemented promotions and publicity programs to achieve remarkable business increase as a leader for marketing efforts
Account Manager
Parmed Pharmaceuticals
Niagara Falls, NY
09.2017 - 04.2018
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Communicated with clients via email, phone, online presentations and screen-share
- Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.
- Streamlined operational efficiencies by developing customer service protocols and standards.
- Managed existing portfolio and potential leads using CRM system.
- Designed timelines for services and alerted customers of changes or updates frequently.
Director of Sales and Marketing
The Echo Club Mansion
Niagara Falls, NY
05.2016 - 08.2017
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Hired, led and inspired 52-person sales team to highest sales levels via training, modeling, support and financial incentives.
- Oversaw over 37,000 square ft of property including 3 bars, full kitchen, 3 floors of entertainment indoor and out including weddings, stags and event nights
- Used change methodologies to increase sales and led projects for increased productivity.
General Manager
Start To Finish Stable
Northfield, OH
06.2015 - 05.2016
- Cared for livestock and monitored health and living spaces.
- Provided water, food, vaccinations and healthcare for approximately 52 horses
- Managed ranch schedules for livestock, special events as many were racing out of state weekly
- Kept tract of any and all Licensing
- maintained books from winnings for multiple owners and organized buying and selling of horses between $5,000 all the way to over $100,000 dollar values
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Trained employees on duties, policies and procedures.
Assistant Store Manager
Metro Mattress
Cheektowaga, NY
11.2013 - 06.2015
- Oversaw aspects of maintenance, inventory and daily activity management.
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
- Reviewed monthly sales and performance reports to support operational planning and strategic decision-making.
- Oversaw daily operations by delegating tasks, managing shift changes and conducting keyholder duties to open and close business.
- Oversaw inventory receiving, stocking, pricing and returns by coordinating with vendors and directing employees.
- Coordinated merchandising by planning floor layouts and displays, guiding resets and directing sales signage placement.
Sir Sales Rep
Global Exchange Vacation Club
Niagara Falls, NY
09.2012 - 09.2013
- Created and implemented store displays, promoting sales and growth.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Developed key customer relationships to increase sales.
- Constructed targeted sales presentations to solicit prospects in geographic parameters.
Sales Representative
David's Chevy
Niagara Falls, NY
03.2011 - 06.2012
- Fostered relationships with customers to expand customer base and retain business.
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
- Demonstrated product features to align with customer needs.
- Prepared and processed contracts and order forms for new and existing customers.
- Monitored customer order process and addressed customer issues.
Education
High School Diploma -
Niagara Wheatfield High School
Sanborn, NY06.2011
Skills
- Goal-oriented
- Persuasive communication expertise
- Staff development/training
- Acquiring new customers
- Account management
- Sales development
- Event planning
- Employee mentoring
- Strategic Planning
- Excellent negotiating tactics
- Issue resolution
References
Janine Smith
Human Resources Director for M Hotel Buffalo
(716) 400-4544
Melissa Harrison
General Manager M Hotel Buffalo
(817) 800-9222
Claretta Rumph
Direct Report for La Fitness
(716) 908-9620
Mark Marcus
Owner of Start to Finish Stable
(716) 345-2363
Deborah Sirianni
Owner of Echo Club Mansion
(702) 219-6017
Timeline
Sr Financial Consultant
Strategic Financial Solutions
01.2023 - Current
Director of Sales and Business Development
Millennium Hotel
09.2021 - 12.2022
Account Manager
US Health Advisors (1099 not full time)
10.2020 - Current
General Manager
LA Fitness
10.2019 - 06.2021
Assistant General Manager
LA Fitness
05.2018 - 10.2019
Account Manager
Parmed Pharmaceuticals
09.2017 - 04.2018
Director of Sales and Marketing
The Echo Club Mansion
05.2016 - 08.2017
General Manager
Start To Finish Stable
06.2015 - 05.2016
Assistant Store Manager
Metro Mattress
11.2013 - 06.2015
Sir Sales Rep
Global Exchange Vacation Club
09.2012 - 09.2013
Sales Representative
David's Chevy
03.2011 - 06.2012
High School Diploma -
Niagara Wheatfield High School
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