Summary
Overview
Work History
Education
Skills
Timeline
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Shawn Carregal

Bethlehem,PA

Summary

Results-driven marketing/sales executive with a proven track record in Technology SaaS sales and Casino B2C sales. Deep passion for growing brand equity and cultivating an energetic office culture. Current Gaming License holder in Four States. Experienced in maximizing ROI, stimulating organic growth, and exceeding goals. Successfully contributed to over $220,000,000 in Net Gaming Revenue quarter-over-quarter for BetMGM VIPs.

Overview

11
11
years of professional experience

Work History

Manager, Relationship Marketing

BetMGM
06.2022 - Current
  • Successfully managed and coached Executive VIP Host team of 8 Hosts, achieving KPIs for bonus spend, player retention, average player value, and real value distribution.
  • Developed and executed monthly/quarterly plans for Account Managers, aligning with the department's strategy.
  • Collaborated with other VIP Area Directors & Senior Managers to design cross-sell initiatives and provide a holistic view of VIP customers.
  • Monitored overall team performance to ensure bonuses, gifts, and hospitality invitations were aligned with business requirements.
  • Utilized Tableau and PowerBI for data reporting in daily operations.

VIP Executive Account Manager

BetMGM
07.2020 - 06.2022
    • Established and maintained B2C relationships with VIP database.
    • Generated incremental gaming revenue by meeting or exceeding player needs.
    • Managed the full lifecycle of player relationships, including offsite events.
    • Maintained personal knowledge of players' gaming behaviors for tailored customer service.

Business Development Representative

Greenlight Technologies
10.2019 - 07.2020
    • Developed strategic sales methods to Fortune 500 companies.
    • Maintained deep, strategic C-level relationships.
    • Utilized SalesForce CRM for accurate recording and tracking of sales activities.
    • Conducted research using DiscoverOrg for targeted marketing campaigns.

Player Development Executive

Parx Casino
02.2018 - 09.2019
  • Develop and implement business plans for 400 VIPs each quarter targeting VIP customers who are considered prospects, fading, or inactive.
  • Act as guest liaison, handle guest opportunities and resolve situations so as to ensure smooth operations and excellent customer service.
  • Analyze, measure, and rate guests' play based on theoretical and actual information.
  • Involved in event planning such as tournaments, off-site concerts/sporting events.

Player Development Host

Las Vegas Sands Corp
01.2016 - 02.2018
  • Assist in maintaining and developing the property's customer base through meeting and interacting with over 350 VIP customers.
  • Communicate all relevant information to co-workers and management to maintain consistency and avoid potential problems.
  • Exercise discretion to provide guests with hospitality arrangements, including rooms, food & beverages, and assist with special requests.
  • Provide guests with world class customer service skills.
  • Be Familiar, and promote all current and upcoming special events, promotions, and entertainment, as well as all casino activities.

Table Games Floor Manager

Las Vegas Sands Corp
05.2013 - 01.2016
  • Oversee, at most, 15-20 employees daily to help ensure teamwork, communication, and to diminish a margin for error.
  • Coach and train new dealers to ensure all are abiding by Sands standards.
  • Superior knowledge and experience of Blackjack, Craps, Roulette, Baccarat, and Carnival games, and all gaming operations.
  • Maintain constant awareness of all cash and chip transactions between dealer and customer to ensure a fair trade environment.

Education

Associate of Science - Marketing

Northampton Community College
Bethlehem, PA
05.2010

Skills

  • Proficient in Microsoft Office tools, SalesForce CRM, CSM CRM, Zendesk, Tableau, PowerBI, Preports, Backoffice, AS400, Bally's Table View, Marketo, and DiscoverOrg
  • Excellent guest service and hospitality skills
  • Ability to maintain a Gaming License in any State
  • Strong problem-solving and listening skills
  • Exceptional organizational and administrative skills
  • Demonstrated fast learning skills for new tasks
  • Ability to handle and maintain confidential information

Timeline

Manager, Relationship Marketing

BetMGM
06.2022 - Current

VIP Executive Account Manager

BetMGM
07.2020 - 06.2022

Business Development Representative

Greenlight Technologies
10.2019 - 07.2020

Player Development Executive

Parx Casino
02.2018 - 09.2019

Player Development Host

Las Vegas Sands Corp
01.2016 - 02.2018

Table Games Floor Manager

Las Vegas Sands Corp
05.2013 - 01.2016

Associate of Science - Marketing

Northampton Community College

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Shawn Carregal