Summary
Overview
Work History
Education
Skills
Timeline
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Shawn Daniel

Philadelphia,PA

Summary

Analytics professional with over 5 years of experience in converting complex data into actionable insights that enhance business growth. Background spans marketing, sales, and product management, demonstrating versatility and adaptability. Proficient in SQL and various data visualization tools, including Tableau, PowerBI, and Looker Studio, with a strong ability to simplify complex business challenges for diverse stakeholders. Excels in collaborative environments that require innovative problem-solving.

Overview

6
6
years of professional experience

Work History

Sr. Web Analyst

LastPass (formerly GoTo)
Philadelphia, PA
11.2024 - Current
  • Transitioned web analytics reporting from Google Analytics 4 and BigQuery to Databricks and Power BI, enhancing reporting capabilities for end users.
  • Developed multi-touch attribution models to optimize paid channel ROI for stakeholders.
  • Scoped, implemented, and reported on A/B tests for UX and purchase flow, boosting purchase rates by 10%.
  • Created forecasting models utilizing RICE method for marketing tactics including conversion rate optimization and paid search.

Marketing Analyst

GoTo (Formerly LogMeIn)
Boston, MA
06.2022 - 01.2024
  • Utilized technical skillsets (primarily SQL and Python) to clean and organize data in datalake for faster and accurate reporting for stakeholders and analysts.
  • Developed efficient and user-friendly Tableau dashboards for a multitude of departments, including web, field marketing, product, and customer acquisition.
  • Led weekly meetings and QBR's to deliver in-depth presentations to director-level and C-level stakeholders, providing valuable data-driven insights to guide strategic decision-making.
  • Created predictive models in Excel to help stakeholders forecast for growth and sales revenue.
  • Assisted search and web teams with uncovering ROI on monthly A/B tests conducted on website - grew ARR from organic search efforts 114% YoY
  • Role eliminated Jan. 2024 due to company-wide restructure

Marketing Analyst

SmartBear
Somerville, MA
03.2021 - 06.2022
  • Built master dashboards with marketing/sales/product data in Snowflake to grow eComm and Enterprise motions at scale
  • A/B test, report, and scale SaaS model across 15+ product SmartBear portfolio with web and product team
  • Created and maintained web analytics standardization framework
  • Served as go-to resource for all ad hoc analysis
  • Increased free-to-paid user base through analysis of large data sets to identify customer acquisition cost, lifetime customer value, and ROI of marketing programs
  • Worked with marketing operations and systems team to implement tracking tools to improve reporting efficiency

SEO Specialist

Boston Web Marketing
Boston , MA
02.2020 - 03.2021
  • Established and built KPI's based on the business needs of 25+ clients in various industries
  • Implemented tracking of KPI's using Google Tag Manager
  • Built monthly reports using data visualization tools based on KPI's as well as web tracking metrics using Swydo, Google Data Studio, and Excel
  • Troubleshot and fixed any issues pertaining to client's website

Education

Bachelor of Arts -

University of Massachusetts Amherst
Amherst, MA
2017

Skills

  • Data visualization (Tableau, Power BI, Looker Studio)
  • Web analytics (Google Analytics, Adobe Analytics)
  • Product analytics (Mixpanel, Amplitude)
  • A/B testing
  • SQL
  • Python
  • Salesforce
  • Marketo
  • Forecasting
  • Data warehousing (Snowflake, Databricks)

Timeline

Sr. Web Analyst

LastPass (formerly GoTo)
11.2024 - Current

Marketing Analyst

GoTo (Formerly LogMeIn)
06.2022 - 01.2024

Marketing Analyst

SmartBear
03.2021 - 06.2022

SEO Specialist

Boston Web Marketing
02.2020 - 03.2021

Bachelor of Arts -

University of Massachusetts Amherst

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