Shawn Eidenschink
Summary
With over35 years of experience, I have driven record-breaking sales, significantly expanding employer prominence and profits into the millions. My extensive achievements and diverse roles make me a valuable asset to any sales management team. Experienced with executive leadership and strategic planning utilizing innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.
Overview
36
36
years of professional experience
Work History
Vice President of Retail Sales
DFC Company
07.2021 - Current
- Dynamic and results-driven sales leader with extensive experience leading high-performing sales teams at Sign Solutions USA and Dakota Fence, driving significant revenue growth and market expansion through innovative sales strategies and collaborative marketing initiatives
- Expanded SSUSA from a regional sales organization to a national sales organization
- Researched and implemented sales platforms to assist the sales team in identifying, contacting, and selling to new organizations across all fifty states
- Currently working with the International Trade Association to make SSUSA an international sales organization
- Achieved a125.20% increase in sign sales from2021 to2024
- Increased Dakota Fence sales by29.31% from2021 to2024
- Hired and managed the marketing team for DFC Company implementing growth strategies for12 operating companies
- Directed the marketing team in redesigning the websites all DFC Companies
- Added E-Commerce to the DFC Company website, Amazon, GSA, and Zoro for SSUSA
- Worked with the marketing team to add Google Analytics, Google ads, and social media advertising through Facebook and LinkedIn
National Sales Manager
Lockwood MFG.
01.2020 - 06.2021
- Managed sales team across the United States and Canada responsible for whole goods sales growth, new market growth, and equipment development input
- Led the sales team to over15% growth year over year in2020 despite the pandemic
- Hired a new Sales Manager in a market where the company lost distribution, resulting in sales growth
- Developed a reporting structure to keep the entire sales team and leadership informed of whole goods opportunities
- Implemented engineering and service meetings to improve collaboration among all departments
Director of Field Sales
Javo Beverage
01.2016 - 01.2020
- Managed sales team across the United States responsible for broadline growth, and specialty distribution growth
- Executed a private label program with two major US distributors and grew Javo cold brew products
- Hired and trained5 of the9 Region Managers over3 years
- Achieved growth in both hot and cold products at rates higher than the goal
- Channels under my responsibility grew more than four times over
Regional Manager
Javo Beverage
07.2013 - 01.2016
- Worked through distribution in designated region to gain stocking status of Javo Beverage products and trained sales teams at regional distribution locations
- Grew a region from near the bottom of case volume to the highest growth rate for two consecutive years
- Added private label distributor that grew to over9000 cases annually in less than two years
- Met full bonus goals, including a Hawaii trip, for two consecutive years
- 2014 top sales performance award winner and2014/2015 sales excellence award winner
Sales Representative
Graybar
03.2012 - 06.2013
- Focused on end-user sales for Government, Healthcare, and Education selling both Com/Data and Electrical products
- Gained commitment for four major projects at two school systems in North Dakota, yielding sales of more than $500,000
- Sold more than $150,000 in lighting under the state lamp contract
- Gained commitment for an LED lighting project in Bismarck worth more than $50,000
- Met sales goals in8 of the first10 months and was on track to meet the annual budget in the first year
- Awarded a Caribbean Cruise for sales of GE lamps and ballasts based on percentage growth over the previous year
Region Manager
Sara Lee
01.2010 - 02.2012
- Secured sales contracts with distributors and businesses and trained their sales teams to market Sara Lee products
- Introduced a feature product line to eight corporate and 20 franchises, expanding growth into the branch level
- Grew product volume in specialty beverage territory by more than 50%
- Reduced annual regional overhead by $250,000+ by merging two Region Manager positions
- Attracted 60+ new clients, 6 new states, and many metro areas
Territory Sales Manager
Sara Lee
10.2004 - 01.2010
- Cultivated end-user enthusiasm for Sara Lee products, boosting demand for distributors to add Sara Lee to their product list
- Increased specialty product sales annually by up to28%
- Secured purchase agreements with ten casinos for $4 million in total sales
- Ranked #2 among100+ Territory Managers nationwide
- Added $1.6 million in sales by converting a distributor's purchase of a competitor's specialty product to exclusively Sara Lee
General Manager
Hardee's
10.1991 - 10.2004
- Executed all managerial duties and grew position productivity by diversifying roles at10 stores
- Managed, scheduled, trained, and maintained staff levels up to forty employees, including5 supervisors
- Coordinated and led sales management training seminars at multiple restaurants
- Maintained records and developed P&L statements for every restaurant managed
- Improved profitability and business record accuracy by writing spreadsheets to identify and document new profit opportunities
- Produced significant sales increases at multiple locations during an industry-wide downturn
Education
Associate's degree - business management
Interstate Business College
Fargo, NDGraduate - undefined
Dale Carnegie Course
Skills
- Team leadership
- Relationship building
- Decision-making
- Strategic planning
- Critical thinking
- Business development
- Coaching and mentoring
- Results-driven
- Training and mentoring
- Presentations
- Staff development
- Contract negotiation
Highlights
- Grew sign sales every year at Sign Solutions USA (DFC Company)
- Grew fence sales every year at Dakota Fence (DFC Company)
- Led sales teams at DFC Company from both SSUSA (9) and Dakota Fence (8).
- Led Marketing team (4) at DFC Company.
- Led Lockwood sales team of9 Sales Managers covering USA and Canada.
- Grew Lockwood Whole Good Sales by over15%.
- Led Javo field sales team of9 Region Managers covering the USA.
- Executed private label program for two national broadline distributors, converting existing liquid sales and growing new business at a rate of4000 cases annually.
- Tripled case sales in the first year at Javo Beverage.
- Secured private label customers in a region that grew from0 to over9000 cases in two years.
- Generated over $10 million in new revenue and savings for Sara Lee by securing1,000+ new clients and growing markets in new industries and13 states.
- Secured17 master distributor contracts within1.5 years of a new sales program, surpassing sales counterparts nationwide by over100%.
- Produced2 reports tracking systems modeled by Sara Lee corporate headquarters and employed by all Region Managers and Territory Managers nationwide.
- Led and successfully completed gainful business reorganizations, restoring profitability to a location suffering $150,000+ in yearly losses.
- Maintained100% of existing sales while a new location was being built at the same site.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balance401k matchCareer advancementCompany CultureFlexible work hoursPaid time offPaid sick leaveHealthcare benefitsPersonal development programsTimeline
Vice President of Retail Sales
DFC Company
07.2021 - Current
National Sales Manager
Lockwood MFG.
01.2020 - 06.2021
Director of Field Sales
Javo Beverage
01.2016 - 01.2020
Regional Manager
Javo Beverage
07.2013 - 01.2016
Sales Representative
Graybar
03.2012 - 06.2013
Region Manager
Sara Lee
01.2010 - 02.2012
Territory Sales Manager
Sara Lee
10.2004 - 01.2010
General Manager
Hardee's
10.1991 - 10.2004
Graduate - undefined
Dale Carnegie Course
Associate's degree - business management
Interstate Business College
Similar Profiles
Afeez WahabAfeez Wahab
Validation Officer – Project Support & Compliance at Scotiabank Dealer Finance Centre (DFC)Validation Officer – Project Support & Compliance at Scotiabank Dealer Finance Centre (DFC)
Darko AvramoskiDarko Avramoski
Print Manager at DFC PackagingPrint Manager at DFC Packaging
Lavon HeraldLavon Herald
Executive Support Specialist at DFC (International Development Corporation)Executive Support Specialist at DFC (International Development Corporation)
Joe PitassiJoe Pitassi
Senior Vice President of Retail Sales at PLZ AeroscienceSenior Vice President of Retail Sales at PLZ Aeroscience
Matthew HedrickMatthew Hedrick
Senior Vice President of Retail Sales at Denali/Organix RecyclingSenior Vice President of Retail Sales at Denali/Organix Recycling