SHAWN FIELDS

With over 20 years of successful, hands-on digital marketing leadership experience, expertise lies in driving corporate digital marketing strategy and developing innovative, creative ways to find and retain new customers. Strong data analysis and market research skills consistently identify profitable new customer segments and growth opportunities for brands. Results-focused and data-guided, lead marketing campaigns and digital marketing initiatives generating over $200M in top-line revenue. Highly regarded for leadership abilities, adaptability, and relentless drive to deliver effective solutions.

• Developed Digital Strategy that Increased SEARS Sales by $75M
• Innovative 'Text2Apply' digital marketing strategy and mobile tool were game-changers for SEARS, KMART and 100s of retailers.
• Key Player in Sweetwater's 40% Growth from 2019-2022
• Built Integrated Marketing plans that elevated brand and was key player in its meteoric e-comm sales growth.
• Builds High-Performing Teams - Player-coach who inspires and leads high-performing teams to drive immediate results.

• "Shawn's strategic vision and digital leadership were key to our financial services business doubling, two years in a row." Amanda Costanzi, CMO, TEMPOE LLC
• "One of the most capable, committed, and innovative Digital leaders I have ever come across. Shawn is a master collaborator and a genuine leader with high ethical standards, high EQ, and driven to succeed." Sanjiv Karani, Head of Innovation, KROGER
• "I selected Shawn to oversee our Digital Marketing effort because of his technical expertise & leadership skills. He's a strong leader who knows where to focus attention to drive the most impact." Frank Sottosanti, CMO, PROTECTIVE LIFE INSURANCE