Shawn Green
Chaska,MN
Summary
Skilled Executive with 25 plus years of business development and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Highly skilled in process optimization, brand development and portfolio development/management.
Overview
26
26
years of professional experience
Work History
VP of Product, Sales, and Marketing
SAFCO Products
05.2021 - Current
- Defined, developed, and implemented a cohesive brand and product strategy
- Revised and actively managed an evolving dealer/rep distribution channel strategy
- Developed and managed annual product category plans
- Align and manage industrial design resources and design vision
- Developed and implemented a growth focused "Go to Market" strategy
- Defined and developed sales and marketing support materials
- Developed NPD and Product Management process
- Recruitment and management of Marketing and Product team hires
- Serve as a member of the Senior Leadership team
- Product P&L responsibility
- Developed 20 major product offerings for the contract furniture market
- Developed product pricing strategies based on market conditions
- Developed website and collateral assets to support brand reinvention and new brand development
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
VP of Design and Development
Baresque, Inc
02.2019 - 05.2021
- Brand development
- Brand strategy
- Market segmentation
- Product development of 40 plus products
- Align and supervise industrial design resources
- Development of sales and distribution channel (Start Up)
- Develop business and product plans to support a new brand
- NPD and Product Management process
- Product life cycle management
- Product pricing and positioning
- Support highly customized "market of one" projects
- P&L responsibility
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
VP of Product, Marketing, Sales and Design
KI Furniture, Inc
09.2007 - 10.2018
- Significant category growth within core product categories including seating, tables, desking, lounge, healthcare, education, architectural walls, systems, storage, and public seating
- Managed a $385m product portfolio (P&L, strategy, marketing)
- Directed and managed Pallas textile sales strategic growth initiatives from $25m to $50m over 24-months
- Developed market segmentation and market gap analysis annually
- Delivered 6.2 new product introductions annually (Industry average is 2 to 3)
- Managed new product portfolio to ensure 25-30% of annual revenue was generated from new product introductions within a five-year window
- Managed cost and margin improvement initiatives to drive increased profitability
- Managed fourteen direct reports
- Managed an annual development capital budget of $1.8m
- Consistently delivered unique product solutions to the market that drove increased brand awareness
- Developed and managed annual as well as five-year product category plans
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Marketing Director Storage and Systems Furniture
Knoll, Inc
01.2002 - 09.2007
- Developed market segmentation strategy
- Developed competitive displacement strategy
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Increased category sales of storage from $35m in annual revenue to $100m in five years
- Increased category GM% from 29% to 38% over five years
- Supported field training and sales presentations
- Worked with cross-functional teams and executive leadership to drive consistent category growth.
Product Manager, Architectural Studio
Steelcase, Inc
01.1998 - 01.2002
- Supported market and gap analysis to identify key client needs
- Developed product documentation to communicate upcoming features and products to internal teams.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Supported field training and sales presentations
Education
Bachelor of Arts -
BA Hope College
Holland, MI06.1994
Skills
- Organizational Development
- Operations Management
- Corporate Communications
- Digital Transformation
- Strategic Planning
- Business Development
- Business Planning
- Growth planning
- Portfolio Management
- Brand Management
- Executive Leadership
Affiliations
- IIDA
- AIA
Timeline
VP of Product, Sales, and Marketing
SAFCO Products
05.2021 - Current
VP of Design and Development
Baresque, Inc
02.2019 - 05.2021
VP of Product, Marketing, Sales and Design
KI Furniture, Inc
09.2007 - 10.2018
Marketing Director Storage and Systems Furniture
Knoll, Inc
01.2002 - 09.2007
Product Manager, Architectural Studio
Steelcase, Inc
01.1998 - 01.2002
Bachelor of Arts -
BA Hope College
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