Dynamic leader with over 10 years of experience enhancing brand visibility. Passionate and results-oriented Digital Marketer, Communications Expert, and Project Manager. I thrive on creating and executing strategic marketing & communications campaigns that make a real impact. I lead with a digital first methodology while analyzing market trends and consumer behaviors to make data-driven decisions that achieve business goals. I’m dedicated to building collaborative, high-energy work environments and delivering outstanding results, even in fast-paced and ever-changing industries.
Hi, I’m
Shawn Helms
Cuyahoga Falls,OH
Summary
Overview
10
years of professional experience
Work History
SummaCare
Member Engagement Manager
11.2023 - Current
Job overview
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Implemented new automated processes to achieve a 100% timely delivery requirement for member mailings as outlined by the Centers for Medicare & Medicaid Services (CMS)
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Developed detailed plans based on broad guidance and direction.
- Achieved & maintained a 97% member retention rate.
CVS Caremark
Manager of Strategic Communications
06.2022 - 11.2024
Job overview
- Enhanced brand visibility by developing and executing strategic communication plans.
- Partnered with brand and communications team to drive engagement, awareness and alignment.
- Reached key audiences by building successful Acquisition & Retention campaigns.
- Implemented Google & Bing ad campaigns that engaged target audiences and drove website traffic while increasing digital acquisition by >200%.
- Tracked internal results, measured successes and identified needs through KPIs.
- Collaborated with executive leadership to align communication efforts with overall business objectives.
- Supported goals across audiences and channels by collaborating across teams and functions.
- Conducted market research to inform communication strategies, ensuring relevancy and effectiveness.
- Leveraged data analytics to refine and optimize communications approaches.
CVS Caremark
Senior Analyst - PBM Marketing
10.2019 - 06.2022
Job overview
- Mentored junior analysts, fostering professional development while enhancing overall team performance.
- Collaborated with cross-functional teams to identify areas of improvement, leading to increased operational effectiveness.
- Improved company efficiency with the development of key performance indicators and tracking metrics.
- Provided expert advice for senior management, contributing to informed decision-making and strategic planning.
- Championed data-driven decision making by transforming raw data into actionable intelligence for key stakeholders.
- Deployed predictive analytics models to forecast future trends.
- Implemented digital acquisition campaigns for key clients that reduced CPA's by >300% and increased acquisitions.
Crum & Forster Pet Insurance Group
Comparison & Marketing Operations Coordinator
06.2014 - 10.2019
Job overview
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with cross-functional teams to develop integrated marketing strategies for new product launches.
- Contributed to the planning and execution of product launches, collaborating with diverse departments to ensure seamless introduction of new offerings to the market.
- Created visually appealing sales collateral materials, including brochures, presentations, and case studies supporting business development efforts.
- Evaluated campaign performance, identifying areas for improvement and adjusting tactics accordingly.
- Boosted lead generation with strategic content creation and distribution across multiple channels.
- Increased Affiliate/Aggregate digital acquisitions by >300% through new digital marketing partnerships.
- Directed online reputation management achieving a 4.5 out of 5 stars across multiple platforms.
Education
Ashland UniversityAshland, OH
MBA from Project Management
05.2019
University Overview
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Marketing
- Brand Management
- Project Management
- Digital Marketing KPIs
- Digital Marketing Budgeting
- Digital Marketing Automation
- Integrated Marketing Communications
- Member Engagement Techniques
Additional Information
Additional Information
Served as the Co-Chair in the Pride+ Colleague Resource Group at CVS Health. It has been an eye-opening journey into the transformative power of DEI initiatives. Championing programs that bolstered a sense of belonging and inclusivity, organizing events fostering diversity, and enabling open dialogues that celebrated diversity, each moment has enriched my understanding of the critical role DEI plays in organizational culture and success.
Timeline
Member Engagement Manager
SummaCare
11.2023 - Current
Manager of Strategic Communications
CVS Caremark
06.2022 - 11.2024
Senior Analyst - PBM Marketing
CVS Caremark
10.2019 - 06.2022
Comparison & Marketing Operations Coordinator
Crum & Forster Pet Insurance Group
06.2014 - 10.2019
Ashland University
MBA from Project Management
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