Shawn Herrick

As Director of Ecommerce, I spearhead a dynamic and diverse team encompassing Affiliate, Marketing, Advertising, PPC, Bloggers, Writers, SEO, Customer Support, Marketplace, and IT / Development, driving our ecommerce division to unprecedented success.

Key Achievements:

• Spearheaded the transition to new payment processors, enhancing payment processing efficiency and customer convenience, cutting failed orders in half.
• Successful integration of Apple Pay, increasing conversion rate.
• Orchestrated multiple comprehensive ecommerce team restructures, optimizing team performance.
• Successfully conducted multiple SEO audits, enhancing online visibility and traffic.
• Led a meticulous website technology partner audit, cutting annual costs, and driving more profit.
• Established vital partnerships with new technology providers, including web developers, website hosts, and data syndication vendors, while skillfully negotiating advantageous discounts with existing partners.
• Seamlessly orchestrated the migration of Acme website to a new hosting platform, bolstering performance and reliability.
• Effectively transitioned the website from HCL Commerce to Salesforce, fortifying our digital infrastructure.
• Oversee strategic initiatives on major online marketplaces such as Amazon, Walmart, Buy on Google, and eBay, resulting in high double-digit percentage revenue growth within the first year.
• Direct the ecommerce division to achieve its first-ever profitable year since the deployment of AcmeTools.com. Each year since, we’ve achieved unprecedented growth in revenue and profitability, surpassing each year prior.
• Streamlined and optimized day-to-day workflow processes, significantly enhancing efficiency and productivity.
• Functioned as a dedicated coach and mentor to the management team, fostering leadership growth and development.
• Assumed responsibility for hiring and termination of managers, playing a crucial role in assembling a high-performing team.
• Demonstrated expertise in setting competitive salaries and hourly wages, ensuring our team remains motivated and incentivized.
• This journey of innovation and growth reflects my unwavering commitment to excellence and strategic leadership in the realm of ecommerce.

• Mapped ecommerce direction
• Completed SEO audit
• Completed website technology partner audit
• Completed data audit
• Completed UX audit
• Hired new technology partners including web developers and website host
• Hired data entry specialists
• Migrated website to new hosting platform
• Managing Amazon & eBay marketplace initiatives
• Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts
• Streamlined and improved day to day workflow for efficiency
• Coach teams
• Coach individual employees
• Hire and fire manager
• Set salaries and hourly wage

• Director of product development, sales and marketing teams
• Was quickly promoted to Director Of Sales for Botlink's parent company, Packet Digital
• Developed an end to end sales process; cold calling, hosted sales meetings and set-up invoicing / payment terms
• Managed social media channels
• Managed website
• Managed newsletter initiatives
• Studied the drone industry
• Streamlined and improved day to day workflow for efficiency
• Coach teams
• Coach individual employees
• Hire and fire manager
• Conduct 3 month, 6 month and 12 month reviews
• Set salaries and hourly wage

• Director of the brand management team
• Optimize categories to ensure steady growth
• Stay current with industry trends to continually carry the latest products
• Manage product quality presentation to provide the best customer experience 
• Stay current with the automotive industry to ensure up to date product listings
• Lead the brand management team to ensure continual growth by adding new brands and keeping current with our existing partners
  
• Monitor trends from revenue, conversion rate, organic traffic and paid traffic
• Monitor company GM
• Streamlined and improved day to day workflow for efficiency
• Coach teams
• Coach individual employees
• Hire and fire manager
• Conduct 3 month, 6 month and 12 month reviews
• Set salaries and hourly wages

• Director of SEO, marketing, video, web content and business development teams
• Stay current with industry trends to continually carry the latest products
• Managed product quality presentation to provide the best customer experience
• Monitor the vehicle industry to ensure up to date product listings
• Monitor trends from revenue, conversion rate, organic traffic and paid traffic
• Monitor company GM
• Create quality video and web content for the website, blog and social platforms
• Lead business development team to ensure continual growth by adding new brands and keeping current with our existing partners
• Stay current with in web content, marketing, digital marketing and SEO
• Streamlined and improved day to day workflow for efficiency
• Coach teams
• Coach individual employees
• Hire and fire manager
• Conduct 3 month, 6 month and 12 month reviews
• Set salaries and hourly wages

• Director of web content, video and SEO
• Stay current with industry trends in web content, marketing and SEO
• Maintain all website content
• Create quality video and web content for the web site, blog and social platforms
  
• Streamlined and improved day to day workflow for efficiency
  
• Coach teams
• Coach individual employees
• Hire and fire manager
• Conduct 3 month, 6 month and 12 month reviews
• Set salaries and hourly wages