SHAWN MASON
Houston,TX
Summary
Experienced Marketing and Property Management Professional with a proven track record of leading, training, and developing strong teams to drive resident satisfaction and retention. Skilled in managing leasing, marketing, and operations, with a proven ability to hit financial targets. Passionate about creating exceptional living experiences for residents through excellent customer service, engaging events, and programming that foster a vibrant and welcoming community for all.
Overview
9
9
years of professional experience
Work History
Director of Leasing & Marketing
Campus Living Villages
05.2024 - Current
- Developed a marketing strategy that increased occupancy from 48% to 100% in 90 days, securing 200+ new leases and generating significant revenue.
- Managed CRM systems to improve prospect data management and marketing outreach, boosting engagement and conversion rates.
- Created and implemented a training program for the leasing team, focusing on sales, marketing, and customer service. Introduced incentives and coaching to improve team performance.
- Led a digital marketing strategy with social media campaigns, Google Ads, email marketing, and website updates, increasing user engagement and conversion rates.
- Managed a team of 8 Resident Assistants, providing leadership and support.
- Worked closely with maintenance teams to ensure apartments were ready for new residents, coordinating work orders to meet move-in deadlines.
- Assisted with ResLife by handling resident concerns, resolving roommate conflicts, and addressing issues related to living conditions.
- Organized and executed resident events and activities to enhance community engagement, foster relationships, and promote a positive living environment.
Chief Marketing Officer
H22 Marketing Agency
11.2020 - Current
- Developed and implemented marketing strategies for multiple companies, consistently meeting or exceeding revenue targets.
- Led teams to achieve marketing goals, ensuring effective collaboration and alignment across departments.
- Conducted market research to provide valuable insights, helping businesses make informed decisions and refine strategies.
- Built and nurtured strong relationships with clients, driving business growth through targeted marketing initiatives.
- Designed branding and marketing materials that effectively communicated each company's values and strengthened their market presence.
- Utilized digital platforms, such as social media and online ads, to reach and engage a broader audience.
- Managed marketing budgets efficiently, ensuring resources were allocated effectively to maximize return on investment.
- Aligned marketing efforts with business objectives to maintain consistency and achieve overall strategic goals.
- Analyzed campaign performance regularly, identifying areas for improvement and optimizing strategies for better results.
Leasing Sales and Marketing Specialist
Equity Residential
03.2018 - 11.2021
- Conduct property tours, manage inquiries, and facilitate leasing transactions.
- Execute marketing initiatives to attract new tenants and increase property exposure.
- Establish and maintain positive tenant relationships, promptly addressing their needs.
- Monitor market trends to identify potential growth avenues.
- Utilize effective sales strategies to meet occupancy targets through lease signings.
- Maintain and organize accurate leasing documentation, ensuring compliance with company standards and legal requirements.
Graduate Assistant
University of Bridgeport
08.2016 - 03.2018
- Led resident events and programming for the housing department, collaborating with campus departments to promote students' personal, academic, and professional development.
- Managed off-campus apartment units, ensuring high living standards and efficient property operations. Oversaw maintenance, special projects, and work orders.
- Supervised and mentored a team of office staff, handling their scheduling, payroll, and acting as their direct report to ensure smooth daily operations.
- Responded to medical emergencies, conduct issues, and student concerns, effectively managing crises and maintaining a safe, supportive environment.
Education
MBA - Marketing
University of Bridgeport
Bridgeport, CT12-2018
BA - Business Management & Industrial Relations
University of Bridgeport
Bridgeport, CT05-2016
Skills
- Marketing strategy
- Digital marketing
- Customer relationship management
- Market research
- Sales training
- Data analysis
- Budget management
- Event planning
- CRM management
- Conflict resolution
- Customer service
- Training & Development
Timeline
Director of Leasing & Marketing
Campus Living Villages
05.2024 - Current
Chief Marketing Officer
H22 Marketing Agency
11.2020 - Current
Leasing Sales and Marketing Specialist
Equity Residential
03.2018 - 11.2021
Graduate Assistant
University of Bridgeport
08.2016 - 03.2018
MBA - Marketing
University of Bridgeport
BA - Business Management & Industrial Relations
University of Bridgeport
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