Shawn McGreevy
Minneapolis,MN
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Director Business Development
SPM – Consulting
01.2007 - Current
- Provide portfolio of strategy management and positioning development services for brands and businesses
- Design client based tactical relationship management programs between vendors, marketing, and operation teams
- Expertise includes product development and market launch support; end-to-end lifecycle management process design; sales development pricing-promotions execution; and fulfillment integration
- Key account responsibility for Japanese based medical device manufacturer developing private brands strategy and sales plan
- Drove $23M+ annual net sales/profit increases in client product categories via retailers including Wal-Mart, Target and SUPERVALU
- Achieved 33% increase in private label category within OTC and HBC verticals
- Lead re-design of private label product portfolio for diabetic manufacture that drove 50% decrease in manufacturing/operations costs and increased net profits by over 40%.
Sales and Merchandising Associate
CB2
01.2020 - Current
- Maximize company sales growth and profitability by assisting with all office activities and procedures in order to deliver an engaged experience to every customer, every time
- Demonstrate company standards in selling, customer service, and teamwork.
HR Team Lead
Banana Republic, Gap Inc
01.2004 - 01.2020
- Customer service and general store operations functions
- Product placement, merchandising presentation/display/pricing, develop and recruit BA’s and future Gap, Inc management
- Develop and plan the business plan, to evolve stores presence.
Director of Marketing
ARKRAY
01.2012 - 01.2014
- Directed all marketing functions, business development and product management
- Managed a 13.5M budget and 12-member team
- Developed sales-marketing programs focused on account penetration and expansion of customer base for branded-private label diabetic products
- Implemented first in industry new business partnership program with Wal-Mart to provide our BGM product in all store pharmacies
- Produced $68M in sales and was awarded the 2012 Over the Counter Supplier of Year award
- Develop and execute comprehensive marketing strategies and tactics increasing ROI by 13% in 90 days
- Identify opportunities, research new product possibilities, collaborate with multiple teams and create campaigns
- Responsible for identifying new product and partnership opportunities that are in alignment with our existing portfolio
- Liaise with ARKRAY Japan R&D and other OEM partners to ensure that the scope of new product development and existing product enhancements are in alignment with the demands of the North American market
- Contribute to the development of annual budgets
- Introduced CRM to monitor sales and analyze market deficiencies
- Manage internal and external key supplier relationships.
Sales & Marketing Manager
Ultimed, Inc
01.2000 - 01.2007
- Lead new business development along with portfolio lifecycle sales management for national drugstore chains and hospital pharmacies
- Responsible for partnership development, management of broker networks along with independent sales representatives
- Directed sales-marketing programs focused on account penetration and expansion of customer base for branded-private label diabetic products
- Drove $400,000 in total revenue stream and expanded targeted customer base by 68%
- Redesigned retail pharmacy division into company market leader … growing sales from zero to $3M per year
- Lead implementation of market competitive analysis … mapping out task based action plan to achieve fiscal vision
Education
Marketing, Public Relations & Advertising
University of South Dakota
01.1988 - 01.1992
Skills
Revenue and profit maximization
Relationship building and rapport
Business development and planning
Marketing
Account and territory management
Vendor management
Sales pipeline management
Prospect targeting
Marketing strategy
Territory Management
New Business Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Sales and Merchandising Associate
CB2
01.2020 - Current
Director of Marketing
ARKRAY
01.2012 - 01.2014
Director Business Development
SPM – Consulting
01.2007 - Current
HR Team Lead
Banana Republic, Gap Inc
01.2004 - 01.2020
Sales & Marketing Manager
Ultimed, Inc
01.2000 - 01.2007
Marketing, Public Relations & Advertising
University of South Dakota
01.1988 - 01.1992