Shawn McGreevy
Minneapolis,MN
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Director Business Development
SPM – Consulting
01.2007 - Current
- Provide portfolio of strategy management and positioning development services for brands and businesses
- Design client based tactical relationship management programs between vendors, marketing, and operation teams
- Expertise includes product development and market launch support; end-to-end lifecycle management process design; sales development pricing-promotions execution; and fulfillment integration
- Key account responsibility for Japanese based medical device manufacturer developing private brands strategy and sales plan
- Drove $23M+ annual net sales/profit increases in client product categories via retailers including Wal-Mart, Target and SUPERVALU
- Achieved 33% increase in private label category within OTC and HBC verticals
- Lead re-design of private label product portfolio for diabetic manufacture that drove 50% decrease in manufacturing/operations costs and increased net profits by over 40%.
Sales and Merchandising Associate
CB2
01.2020 - Current
- Maximize company sales growth and profitability by assisting with all office activities and procedures in order to deliver an engaged experience to every customer, every time
- Demonstrate company standards in selling, customer service, and teamwork.
HR Team Lead
Banana Republic, Gap Inc
01.2004 - 01.2020
- Customer service and general store operations functions
- Product placement, merchandising presentation/display/pricing, develop and recruit BA’s and future Gap, Inc management
- Develop and plan the business plan, to evolve stores presence.
Director of Marketing
ARKRAY
01.2012 - 01.2014
- Directed all marketing functions, business development and product management
- Managed a 13.5M budget and 12-member team
- Developed sales-marketing programs focused on account penetration and expansion of customer base for branded-private label diabetic products
- Implemented first in industry new business partnership program with Wal-Mart to provide our BGM product in all store pharmacies
- Produced $68M in sales and was awarded the 2012 Over the Counter Supplier of Year award
- Develop and execute comprehensive marketing strategies and tactics increasing ROI by 13% in 90 days
- Identify opportunities, research new product possibilities, collaborate with multiple teams and create campaigns
- Responsible for identifying new product and partnership opportunities that are in alignment with our existing portfolio
- Liaise with ARKRAY Japan R&D and other OEM partners to ensure that the scope of new product development and existing product enhancements are in alignment with the demands of the North American market
- Contribute to the development of annual budgets
- Introduced CRM to monitor sales and analyze market deficiencies
- Manage internal and external key supplier relationships.
Sales & Marketing Manager
Ultimed, Inc
01.2000 - 01.2007
- Lead new business development along with portfolio lifecycle sales management for national drugstore chains and hospital pharmacies
- Responsible for partnership development, management of broker networks along with independent sales representatives
- Directed sales-marketing programs focused on account penetration and expansion of customer base for branded-private label diabetic products
- Drove $400,000 in total revenue stream and expanded targeted customer base by 68%
- Redesigned retail pharmacy division into company market leader … growing sales from zero to $3M per year
- Lead implementation of market competitive analysis … mapping out task based action plan to achieve fiscal vision
Education
Marketing, Public Relations & Advertising
University of South Dakota
01.1988 - 01.1992
Skills
Revenue and profit maximization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Sales and Merchandising Associate
CB2
01.2020 - Current
Director of Marketing
ARKRAY
01.2012 - 01.2014
Director Business Development
SPM – Consulting
01.2007 - Current
HR Team Lead
Banana Republic, Gap Inc
01.2004 - 01.2020
Sales & Marketing Manager
Ultimed, Inc
01.2000 - 01.2007
Marketing, Public Relations & Advertising
University of South Dakota
01.1988 - 01.1992
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