Shawn Rushby

• Planned and executed district-level strategies to exceed convenience and treatment goals for the customer & client experience.
• Designed for District 3J a training module geared for sales associates to enhance their accessory selling skills. Working with the store GMs, trained more than 30 individuals on best practices.
• Grew Honda district parts & accessory sales over the last two full years by an average of 34%.
• Coordinating with dealership GM, developed and led HondaLink and AcuraLink training courses for sales and service associates.
• Advised and led dealership strategies for enhancing market share, building dealer service effectiveness (retention), and increasing customer pay repair orders.
• Through effective management of goodwill dollars, individual advisor mentoring and recognition, outstanding fixed first visit scores, and a functioning express service department, maintained strong dealer effectiveness in the majority of 3J dealerships.

• Developed and expanded strategies to increase market share, deepen penetration for OEM genuine parts and service, and boost engagement over 264 Acura dealerships.
• Coordinated marketing strategies between American Honda, LCC partner Targetbase and the National field of district managers.
• Directed the efforts surrounding acquisition of new digital assets for Acura Division parts & service marketing.

• Forecasted production schedules and adjusted plans to accommodate changes in demand.
• Devised and implemented efficient processes for production tracking and inventory control.
• Analyzed large datasets to identify trends and patterns in customer behaviors.

New business creation. Developed sustainable and environmentally aligned business streams for Honda North America.

• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Communicated regularly results to American Honda Executive Management. Built and led major projects presentations at these meetings.
• Built relationships with customers and community to establish long-term business growth.

• Managed J&J's East and SE Asian sales expansion. Grew sales network from 3 to 6 export markets.
• Hired and developed local staff in each export market. Built solid awareness of company values, and product knowledge.
• Developed and implemented marketing strategies to use for product launches. Managed regional presence through trade show participation. Leveraged U.S. Department of Agriculture in each market to expand consumer awareness of products.
• Developed business operations in the region with Disney, Universal, Warner Cinemas, Cinemark, Costco, Starbucks Coffee as well as the major theme parks in Korea, Hong Kong, Taiwan and Singapore.