Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Shawn Seagroves

Jacksonville

Summary

Driven media professional with decisive leadership skills developed over many years in the field. Successful at organizing and managing all areas of production, motivating teams, and coordinating logistics with accuracy and efficiency. Talented in writing, correcting, and shaping content. Enthusiastic news manager with outstanding writing, project management, and leadership skills. Calm and confident leader who thrives in fast-paced, pressure-filled environments and situations.

Overview

9
9
years of professional experience

Work History

Executive Producer

WNCN TV
Raleigh
03.2025 - Current
  • Directed comprehensive news coverage at WCNC across multiple platforms.
  • Simplified complex topics into engaging content for broad audience reach.
  • Supervised a staff of more than 30, ensuring high-quality news production.
  • Reviewed and approved reporter stories for accuracy and clarity in presentation.
  • Edited scripts meticulously to maintain accuracy and conversational tone.
  • Allocated stories and adapted coverage promptly for breaking news events.
  • Achieved record ratings for noon show while significantly boosting viewership.
  • Created strategic themed segments to attract and engage viewers during morning broadcasts..

Small Business Co-Owner

Capriotti's
Jacksonville
11.2022 - 09.2024
  • Oversee all operations of Capriotti's sandwich shop including operations, personnel, compliance, and all other aspects of running the restaurant.
  • Manage all projects related to the opening of the location, including construction, initial operations, setting up, and maintaining marketing, hiring, and training.
  • Ensure all employees are properly trained and are maintaining correct standards.
  • Respond to and positively resolve customer issues, maintain proper inventory levels and staffing to maximize operations and food costs, set and adjust prices to ensure profitability, and ensure the store complies with all local, state, and federal laws and regulations.
  • Maintain proper inventory levels and staffing to maximize operations and food costs.
  • Set and adjust prices to ensure profitability.
  • Ensure the store complies with all local, state, and federal laws and regulations.

Executive Producer

WJXT
Jacksonville
12.2018 - 10.2023
  • Oversee all aspects of WJXT's top-rated, 5-and-a-half-hour morning show, including daily, weekly coverage and special events, including hurricanes, elections, health and back-to-school initiatives.
  • Managed a team of 25, including producers, reporters, anchors, directors, photographers, and web staff.
  • Wrote multiple stories daily, including breaking news, with urgency and accuracy.
  • Skilled at translating complex issues into clear, conversational, and accessible formats for a broad audience.
  • Led The Morning Show through a staffing shortage, frequently taking on multiple roles and producing major news events solo.
  • Guided The Morning Show through the pandemic by adapting to remote anchors, Zoom guests, and in-person office changes.
  • Copy-edit all producer and reporter scripts for accuracy, content, grammar, and ensure scripts are conversational and active.
  • Assign and approve reporter stories and adjust coverage for breaking news when needed.
  • Manage all morning web and social media content, including copy editing and approving web stories, assigning and approving mobile push alerts, assigning and approving social media posts, and help create and publish WJXT's daily email blast 'The Morning Blend.'
  • Oversee assignment desk, including re-directing crews for breaking news, calling in additional crews if needed, maintaining planning calendar and daily assignment file.
  • Led short-term and long-term planning for morning show, including planning themed days, creating and maintaining quarterly sweeps planning calendar, creating special events, approving topics and scripts for anchor reporter quarterly sweeps stories, and booking in-studio and pre-recorded interviews.
  • Assign long-term stories to reporters and ensure deadlines and timelines are met Work with promotions to promote upcoming special reports, themed and event days, and interviews on-air, online, and on social media.
  • Schedule and book interviews for newscasts .
  • Regularly review and critique newscasts with producers to help improve writing and performance.
  • Manage wall-to-wall coverage during multiple hurricanes.

Executive Producer

WPDE & WTGS
Conway
04.2016 - 11.2018
  • Oversee all aspects of early and late evening newscasts on WPDE and WTGS, including script approval, story selection, live shot selection, and breaking news coverage.
  • Manage a team of more than 20 professionals, including producers, reporters, assignment desk staff, web producers, and anchors.
  • Oversee and produce all special projects, including the 2016 and 2018 elections, a 3-hour eclipse special, two hurricane specials, and a heroin crisis town hall that were broadcast on multiple Sinclair stations and streamed online.
  • Helped to increase ratings to make WPDE's 11 p.m. newscast the most viewed newscast on The Grand Strand.
  • Led the newsroom through two major hurricanes, overseeing 24-hour coverage for multiple days.
  • Develop and maintain relationships with local law enforcement officials, elected officials, and community leaders.
  • Establish short-term and long-range goals using ratings and research to improve newscast viewership.
  • Use research to identify patterns and trends, to create coverage plans, and to select stories directed toward target audiences.
  • Develop a brand and create unique segments to differentiate WPDE and WTGS from the competition, and draw in new viewers.
  • Work with the promotions and graphics departments to create teases and promotions to increase viewership.
  • Hire, develop and train new producers.
  • Work with producers and reporters to create scripts and stories that are urgent, active, conversational, and concise.

Education

Bachelor of Arts - Radio/TV Journalism

Marshall University
Huntington, WV
08-2000

Skills

Writing skills

Project management

Relationship management

Research assessment

Staff development

Targeted communication

Social media management

Media pitching

Strategic planning

Non-linear editing

Microsoft Suite (Word, PowerPoint, Outlook)
AP Style

Artificial Intelligence (ChatGPT, Spark)

Accomplishments

  • Florida Association of Broadcast Journalists Best Television
  • Edward R. Murrow Award (2022 Regional)Breaking News Coverage, Large Market Television, Region 13 – 'Buckman Bridge Damaged'
  • Florida Association of Broadcast Journalists Best Television Morning Newscast (2020)

Timeline

Executive Producer

WNCN TV
03.2025 - Current

Small Business Co-Owner

Capriotti's
11.2022 - 09.2024

Executive Producer

WJXT
12.2018 - 10.2023

Executive Producer

WPDE & WTGS
04.2016 - 11.2018

Bachelor of Arts - Radio/TV Journalism

Marshall University

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