Shawn Skipper
Beaverton,OR
Summary
Highly-motivated marketer. Professional
communicator with track record of delivering coordinated marketing and content campaigns across variety of media platforms. Diligent brand advocate with extensive network of contacts across shooting, hunting, and outdoor trade industry.
Overview
15
15
years of professional experience
Work History
Industry Relations Manager
Leupold & Stevens, Inc.
12.2019 - Current
- Develop and execute media, advertising, and partnership strategies across a diverse landscape.
- Maintain daily contact and cultivate relationships with influential media members, advertising partners, and industry leaders.
- Conduct extensive partner outreach; leverage existing
relationships and develop new contacts within media and partnership sphere. - Plan, execute, and host dynamic events, both on-site and off-site, as needed.
- Oversee advertising placement and scheduling, working with outside vendors to ensure brand is appropriately and effectively represented in key trade publications.
- Work hand-in-hand with Marketing team to ensure that brand is presented in relevant, vibrant manner across wide-ranging media spectrum.
- Draft, proofread, copyedit and deliver press releases, briefing
materials and Leupold & Stevens internal marketing communications. - Gather data on potential markets, customer attitudes and the
effectiveness of new product/services, and the impact of adverting and promotion campaigns. - Manage and allocate budgetary resources across partnership space to effectively and responsibly represent Leupold brand.
Senior Public Relations Specialist
Leupold & Stevens, Inc.
10.2017 - 12.2019
- Generated ideas for new visual communications materials in support of multi-tiered, diverse markets.
- Developed media relations strategies and marketing communications plans.
- Planned and executed public and media relations events and activities.
- Functioned as media point of contact to deliver company and/or product information to vertical market media, including consumer and trade media outlets.
- Evaluated opportunities for partnerships, sponsorships and
advertising on an on-going basis. - Drafted, proofreads and copyedited and press releases, briefing materials, and Leupold & Stevens internal marketing communications.
Digital Managing Editor, American Hunter
National Rifle Association
05.2014 - 10.2017
- Directed and supervised editors and writers in all phases of the production of AmericanHunter.org.
- Coordinated with Editor-in-Chief in selection of editorial material for website and e newsletters.
- Solicited, reviewed, purchased and scheduled digital content.
Wrote headlines, subheads and captions for the websites and
e-newsletters. - Authored articles and features for the website, as well as American Hunter print edition, as assigned.
- Oversaw and produced assorted AmericanHunter.org video efforts.
- Coordinated marketing on social networking sites.
Digital Editor/Web SEO/SEM Specialist
National Rifle Association
11.2011 - 05.2014
- Assisted with the coordination, placement and implementation of editorial content on AmericanRifleman.org and AmericanHunter.org.
- Produced articles and features for NRA E-Media platforms.
- Managed and provided inbound marketing on assorted social media accounts.
- Performed keyword research and optimized online content placement.
- Compiled SEO and SEM reports on a weekly a monthly basis.
Director of Web Copywriting
Fine Line Websites
08.2009 - 11.2011
- Developed and authored unique content for a growing variety of local area websites.
- Edited and organized content in order to increase search engine traffic and reader accessibility.
- Monitored and edited HTML code as pertaining to content
management duties. - Provided Search Engine Optimization for clients in a number of industries.
- Assisted in the development and launch of websites using a variety of Content Management Systems.
- Managed and developed internal Social Media and SEO initiatives.
Education
Bachelor of Arts - Journalism/Public Relations
Seton Hall University
South Orange05.2009
Skills
- Strategic Planning
- Project Management
- Negotiation
- Contract Management
- Teamwork and Collaboration
- Decision-Making
- Work Planning and Prioritization
- Interpersonal Relations
Timeline
Industry Relations Manager
Leupold & Stevens, Inc.
12.2019 - Current
Senior Public Relations Specialist
Leupold & Stevens, Inc.
10.2017 - 12.2019
Digital Managing Editor, American Hunter
National Rifle Association
05.2014 - 10.2017
Digital Editor/Web SEO/SEM Specialist
National Rifle Association
11.2011 - 05.2014
Director of Web Copywriting
Fine Line Websites
08.2009 - 11.2011
Bachelor of Arts - Journalism/Public Relations
Seton Hall University
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