Summary
Overview
Work History
Education
Skills
Timeline
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Shawn Sluder

Charlotte,NC

Summary

Marketing professional with proven track record of driving brand growth through strategic initiatives and creative campaigns. Known for fostering team collaboration and delivering results in dynamic environments. Expertise in brand management, market analysis, and digital marketing strategies combined with adaptable and reliable work ethic.

Overview

20
20
years of professional experience

Work History

Director of Brand Marketing

Autobell Car Wash
11.2022 - Current
  • Drove revenue growth by identifying new market opportunities and implementing targeted promotional efforts.
  • Enhanced brand recognition by developing and executing creative marketing campaigns.
  • Spearheaded rebranding efforts, successfully aligning company identity with evolving market trends and consumer expectations.
  • Analyzed campaign performance data to identify areas for improvement, optimizing future marketing endeavors based on insights gained.
  • Streamlined processes within the marketing department, improving team efficiency and effectiveness.
  • Refined customer segmentation strategies to better target marketing efforts, ensuring the right messaging reached the appropriate audience.

Creative & Communications Manager

Autobell Car Wash
02.2021 - 10.2022
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Trained junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.

Marketing & Communications Strategist

Autobell Car Wash
05.2018 - 01.2021
  • Spearheaded corporate responsibility initiatives, fostering positive community relations and showcasing company values.
  • Established consistent brand voice across all channels, reinforcing company identity among target audiences.
  • Managed public relations efforts, securing positive media coverage for company initiatives.
  • Mentored three junior team members, enhancing their skills in communications strategy development and implementation.

Marketing & Communications Specialist

Autobell Car Wash
05.2017 - 04.2018
  • Collaborated with the Human Resources team to complete various video and internal communication projects.
  • Researched, created, and presented communication plans to support internal and external marketing programs.
  • Streamlined internal communication processes, leading to improved collaboration between departments for more efficient project completion.
  • Created and distributed surveys for data collection and analysis.

Store Manager/Area Manager/Graphic Artist

Morris Costumes Wholesale
04.2010 - 04.2017
  • Effectively lead a team of 15 to set up, merchandise, and open each temporary location within short timeframes.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Self-taught Graphic Artist that utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs. Specializing in page layout, file conversion, image-asset database management, and preparing large-scale design projects for production.

Store Manager

Build-A-Bear Workshop
04.2005 - 04.2010
    • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
    • Managed inventory control, cash control, and store opening and closing procedures.
    • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
    • Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.

Education

Electronics And Communications Engineering

Ivy Tech Community College of Indiana
Fort Wayne

Skills

  • Marketing analytics
  • Content strategy
  • Creative direction
  • Media planning
  • Partnership development
  • E-commerce strategy
  • Sales strategy
  • Internal communications

Timeline

Director of Brand Marketing

Autobell Car Wash
11.2022 - Current

Creative & Communications Manager

Autobell Car Wash
02.2021 - 10.2022

Marketing & Communications Strategist

Autobell Car Wash
05.2018 - 01.2021

Marketing & Communications Specialist

Autobell Car Wash
05.2017 - 04.2018

Store Manager/Area Manager/Graphic Artist

Morris Costumes Wholesale
04.2010 - 04.2017

Store Manager

Build-A-Bear Workshop
04.2005 - 04.2010

Electronics And Communications Engineering

Ivy Tech Community College of Indiana

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Shawn Sluder