Summary
Overview
Work History
Education
Skills
Timeline
Generic

SHAWN SMELTZER

Watervliet,US

Summary

Professional with deep expertise in community engagement and relationship building. Known for strong communication, problem-solving, and event planning skills. Proven track record of fostering collaboration, driving impactful initiatives, and adapting to evolving needs. Respected for reliability, team collaboration, and achieving measurable results.

Overview

36
36
years of professional experience

Work History

Community Relations Specialist

Fidelis Care
06.2014 - Current
  • Created Marketing Plans and strategies for branding and awareness campaigns
  • Developed new communications and outreach initiatives for strengthening community relations and partnerships
  • Located and worked with Community Based Organizations to develop outreach to potential members through grassroots location-based marketing with representatives meeting one-on-one with those potential members
  • Located opportunities for our Medicare and Medicaid representatives to market through events and sites that offered the best potential to assist the target demographic
  • Collaborated with Supermarket chains, Food Pantries, Senior Centers, Senior Housing, Retail Outlets and Government Agencies, among others.

Sr. Specialist, Marketing and Community Outreach

Wellcare Health Plans, Inc
01.2011 - 01.2014
  • Created Marketing Plans and strategies for branding and awareness campaigns
  • Developed new communications and outreach initiatives for strengthening community relations and partnerships
  • Located and worked with Community Based Organizations to develop outreach to potential members through grassroots location-based marketing with representatives meeting one-on-one with those potential members
  • Located opportunities for our Medicare and Medicaid representatives to market through events and sites that offered the best potential to assist the target demographic.

Sr. Marketing and Communications Associate

Tully Rinckey, PLLC
01.2010 - 01.2011
  • Oversaw the marketing of attorneys within the firm to bring awareness to the lawyers, and to the firm itself
  • Identified opportunities for the attorneys to reach clients and develop campaigns that highlighted their practice areas
  • Among the areas of attorney assistance were speechwriting, copywriting (ad and web-based) Market and National research, Community Relations, Presentations, Presentation opportunities for the attorneys and Image consulting.

Sr. Account Executive

Baker Public Relations
01.2008 - 12.2009
  • Sought, and worked with, companies, organizations and individuals needing Public Relations and/or Marketing assistance
  • Showed clients how Baker Public Relations could create and enhance a marketing strategy that would get their brand noticed and the best ways to enlarge their base
  • Developed and instituted Ad Campaigns, TV Production, Copywriting, Speechwriting, Crisis Management and Planning, Ad Strategy, Media Relations, Website start-up, Event development and follow-through, Community Outreach and B-to-B Marketing.

Community Marketing and Promotions Director

Bowl New England / Spare Time Latham
01.2006 - 01.2008
  • Representative of company in community, customer relations, and b-to-b delivery of programs, services, and activities
  • Led a staff of 5 that established leagues and created programs for businesses and the community
  • Customer interaction in face-to-face promotion of centers
  • Oversight of customer loyalty strategies.

On-Air Personality/ Marketing and Promotions

Regent Communications Co., Inc
01.2002 - 01.2006
  • On-air and Community Representative of company
  • Managed the On-air, marketing and production staffs responsible for daily on-air marketing and presentation of product to listeners to retain customer loyalty through direct interaction, on-air discussions and contesting
  • Represented the company in meeting with various charitable organizations to develop fundraising and media campaigns to advance their goals and objectives as part of overall Public Service to the community.

Program Director / On-Air Personality / Marketing and Promotions

Tele-Media Communications Co., Inc
01.1996 - 01.2002
  • Responsible for hiring, training and reviewing of staff
  • Management of budget, imaging, marketing and promotional directives
  • Regular interaction with national music labels and national artists for promotional purposes
  • Research analysis to determine marketing strategy and approaches.

On-Air Personality / Music Director / Asst. Program Director

Albany Broadcasting, FLY 92
01.1990 - 01.1996
  • Oversight of music and music programming and music selection
  • Input of music into scheduling system using scheduling software
  • On-air personality responsible for interaction with audience and trend research and assisting sales department in developing creative solutions to advertising needs
  • Regular meetings, promotions and events with national music labels and acts to advance CD sales
  • Oversight and supervision of programming, production and promotions staffs
  • Create and execute promotions, events and live broadcasts for the benefit of business, community and charitable organizations.

Education

Communications -

Minot State University
Minot, ND
06.1986

Skills

  • Leadership Qualities
  • Multicultural Sensitivity
  • Marketing Communications
  • Crisis Management
  • Partnership Development
  • Brand Awareness
  • Media Relations
  • Marketing Strategies
  • Community Outreach
  • Corporate Social Responsibility

Work Type

Full Time

Work Location

On-Site

Timeline

Community Relations Specialist

Fidelis Care
06.2014 - Current

Sr. Specialist, Marketing and Community Outreach

Wellcare Health Plans, Inc
01.2011 - 01.2014

Sr. Marketing and Communications Associate

Tully Rinckey, PLLC
01.2010 - 01.2011

Sr. Account Executive

Baker Public Relations
01.2008 - 12.2009

Community Marketing and Promotions Director

Bowl New England / Spare Time Latham
01.2006 - 01.2008

On-Air Personality/ Marketing and Promotions

Regent Communications Co., Inc
01.2002 - 01.2006

Program Director / On-Air Personality / Marketing and Promotions

Tele-Media Communications Co., Inc
01.1996 - 01.2002

On-Air Personality / Music Director / Asst. Program Director

Albany Broadcasting, FLY 92
01.1990 - 01.1996

Communications -

Minot State University

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