Shawn Sorcenelli
McMinnville,OR
Summary
Seasoned operations and account executive whose a talented leader with 20 years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Outside Sales Account Executive
ECB Selections
02.2024 - 09.2024
- Expanded market share by identifying growth opportunities and executing targeted marketing campaigns.
- Continuously refined personal selling approach based on historical data analysis, leading to consistent improvement in close rates over time.
- Increased new client acquisition by targeting niche markets and implementing tailored sales strategies.
- Successfully managed over 125 client accounts.
- Increased sales by establishing rapport with customers and identifying their needs.
- Provided expert product knowledge to customers, leading to informed purchasing decisions and increased satisfaction levels.
Outside Sales Account Executive
Vehrs Distributing
02.2023 - 02.2024
- Delivered engaging product demonstrations to showcase features and benefits, effectively addressing client concerns and driving sales conversions.
- Enhanced customer satisfaction with personalized management of over 120 accounts and prompt resolution of issues.
- Only outside account executive of Oregon team to exceed $70,000.00 sales in February 2023 and February 2024.
- Delivered compelling sales presentations to diverse audiences, demonstrating product value and addressing potential concerns.
- Utilized CRM software to effectively manage leads, track progress, and maintain organized records of all sales activities.
- Exceeded quota targets regularly by maintaining a robust pipeline of opportunities, nurturing leads, and closing deals effectively.
Inside Sales Account Executive
Southern Glazer's Wine and Spirits
03.2020 - 08.2022
- Mentored junior team members, sharing best practices for successful relationship-building and closing techniques.
- Increased client satisfaction by building strong relationships and providing exceptional customer service.
- Monitored portfolio growth and identified key accounts to upsell.
- Established long-term relationships with key decision-makers within target accounts, leading to increased repeat business, while co-authoring a wine and spirits playbook for the inside Nevada territory.
- Exceeded sales goals consistently, driving revenue growth for the organization.
- Maintained over 350 customer accounts through email and phone interaction to generate sales, while successfully establishing 80% of new client accounts.
- Implemented effective time management strategies, allowing for efficient prioritization of tasks and responsibilities as an Inside Sales Account Executive.
Tasting Room Manager
Eminent Domaine Winery
03.2017 - 10.2019
- Created pricing structure for each wine, both by glass and by bottle.
- Managed cash handling procedures effectively to ensure accurate accounting of daily revenue.
- Developed strong relationships with customers, resulting in repeat visits and positive word-of-mouth referrals.
- Maintained updated knowledge of industry trends by attending trade shows, conferences, workshops or seminars as needed.
- Communicated regularly with upper management regarding tasting room performance, customer feedback, and opportunities for improvement.
- Achieved consistent high ratings on customer satisfaction surveys by focusing on exceptional service quality.
Beer and Wine Supervisor
Market of Choice
04.2016 - 11.2016
- Conducted regular competitive analysis, staying informed of industry trends and adapting strategies accordingly to maintain a competitive edge in the marketplace.
- Provided exceptional customer service by addressing inquiries promptly and courteously resolving any issues that arose during transactions.
- Organized successful in-store tastings events, engaging customers with interactive experiences that showcased featured products.
- Streamlined order processing procedures, implementing efficient systems that minimized errors and expedited fulfillment times.
- Championed a culture of continuous improvement within the department, encouraging staff to embrace new ideas and strive for excellence in every aspect of their work.
Beer and Wine Steward
Zupan's Markets
03.2014 - 04.2016
- Trained service staff on wines, spirits and cocktails to maximize revenue and maintain stellar reputation for service.
- Managed cellar and beverage storage maintenance to prevent inventory spoilage.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Set up wine tastings to bring in business and promote special offerings.
- Coordinated wine selection and restocking for cellar with over a 150 bottles.
Procurement Specialist and Forklift Operator
Galaxy Wine
10.2012 - 03.2014
- Tracked purchase orders and followed up with vendors and carriers to support timely deliveries.
- Managed a diverse portfolio of suppliers, ensuring timely delivery of goods and services at competitive prices.
- Developed and maintained detailed records of all procurement activities for accurate tracking and reporting purposes.
- Maintained ongoing communication with suppliers to promote workflow and respond to inquiries.
- Built pallets and loads for partial and mixed pallets, wrapped finished pallets and staged pallets and loads into truck when ready for shipment.
- Aided in scheduling deliveries with carriers to minimize delays and improve customer satisfaction rates.
Sales and Marketing Analyst
Rogue Brewery
04.2010 - 09.2012
- Created comprehensive reports on campaign performance, tracking key metrics to evaluate success and inform future initiatives.
- Trained new hires on essential sales skills, contributing to their rapid integration into the team and improved overall performance levels.
- Increased sales revenue by identifying potential clients and implementing targeted marketing strategies.
- Enhanced customer satisfaction with data-driven improvements to sales processes and customer service techniques.
- Streamlined marketing campaigns for optimal efficiency and cost effectiveness.
Manager of Operations
Cedarville Wine & Spirits
10.2002 - 01.2010
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Oversaw facility maintenance activities to ensure optimal performance of equipment and infrastructure elements.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Successfully managed budgets, consistently meeting financial targets while maintaining high-quality standards.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Established work schedules for over 15 staff members to maintain fully staffed shifts.
Education
Bachelor of Arts - Graphic Design
Rochester Institute of Technology
Rochester, NY05-2000
Associate of Arts - Illustration
Rochester Institute of Technology
Rochester, NY05-2000
Skills
- Sales Reporting
- Sales Planning
- Strategic Prospecting
- Competitive Analysis
- Territory Management
- Client Acquisition
- Staff Training and Development
- Interpersonal Abilities
Certification
- WSET Level 3 Advanced Wine & Spirits Certificate (Merit)
- WSET Level 1 Sake Certificate
- North America Sommelier Association Italian Wine Specialist Certificate
- Cicerone Level 1 Beer Server Certificate
Languages
English
Native or Bilingual
French
Professional Working
Spanish
Professional Working
Italian
Full Professional
Timeline
Outside Sales Account Executive
ECB Selections
02.2024 - 09.2024
Outside Sales Account Executive
Vehrs Distributing
02.2023 - 02.2024
Inside Sales Account Executive
Southern Glazer's Wine and Spirits
03.2020 - 08.2022
Tasting Room Manager
Eminent Domaine Winery
03.2017 - 10.2019
Beer and Wine Supervisor
Market of Choice
04.2016 - 11.2016
Beer and Wine Steward
Zupan's Markets
03.2014 - 04.2016
Procurement Specialist and Forklift Operator
Galaxy Wine
10.2012 - 03.2014
Sales and Marketing Analyst
Rogue Brewery
04.2010 - 09.2012
Manager of Operations
Cedarville Wine & Spirits
10.2002 - 01.2010
- WSET Level 3 Advanced Wine & Spirits Certificate (Merit)
- WSET Level 1 Sake Certificate
- North America Sommelier Association Italian Wine Specialist Certificate
- Cicerone Level 1 Beer Server Certificate
Bachelor of Arts - Graphic Design
Rochester Institute of Technology
Associate of Arts - Illustration
Rochester Institute of Technology
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