Summary
Overview
Work History
Education
Skills
Affiliations
Additional Information
Timeline
Generic

Shawn Storie

Carmel,IN

Summary

Strategic executive aiming to leverage 17 years of print and digital media expertise to fulfill a senior management opportunity. Proven history of spearheading organizational change management. Innovative and proactive with proficiency in sales, marketing, advertising and executive management.

Overview

24
24
years of professional experience

Work History

President/Regional Manager

Smith Newspapers Inc.
Crawfordsville, IN
01.2012 - Current
  • Aligned organizational objectives with company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership
  • Drove performance initiatives, facilitating 3-5% revenue increases year over year
  • Directed total revenue in excess of $42 million, including five newspapers across five different states
  • Controlled expenses by evaluating people, process, and production focusing on eliminating waste by reducing overhead
  • Grew EBITDA percentages
  • Maintained payroll percentages at 19-21%
  • Improved supply chain to reduce materials costs and optimize distribution
  • Developed innovative real estate magazine generating $672,000 in revenue with profit margins near 40%

President

Paris Beacon-News
Paris, IL
01.2010 - 01.2016
  • Direct all national, classified and retail advertising sales and services function for Paris Beacon-News, a 5,000 daily circulation in west-central Illinois
  • Maintained P&L to ensure optimal fiscal responsibility, resulting in operating profit of over 40%
  • Developed program to promote new managers from within, building and maintaining cohesive leadership structure
  • Invigorated web presence
  • Strengthened community involvement
  • Managed total revenue in excess of 8 million dollars
  • Created collaborative work environment

General Manager

Journal Review
Crawfordsville, IN
01.2007 - 01.2010
  • Direct all national, classified/retail advertising sales and services function for the Journal Review, an 8,600 daily in central Indiana
  • Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
  • Coached sales associates in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings over 35%
  • Developed various niche publications, non-traditional revenue sources, online, and related programs
  • Generated $1.6M in new revenue for 2009, expanded reach outside of core market
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
  • Exceeded regional annual sales target by 31%
  • Managed active account list of 98 of top advertisers
  • Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
  • Trained composing and classified departments on customer-based production and sales activity
  • Full P&L oversight for revenue departments
  • Reduced circulation complaints by over 75%
  • Earned $257,000 in sustainable income by taking control of market distribution

Sales And Promotions Manager

Tribune-Star
Terre Haute, IN
01.2002 - 01.2007
  • Developed advertising tactics and implemented new solutions for increased brand awareness
  • Directed sales for subscription drives as well as management of NIE program for Tribune Star and Tribstar.com
  • Assessed marketing copy, art comps and final designs and compared with established specifications
  • Generated over $500K in additional circulation revenue annually
  • Developed promotions for single copy sales to increase revenue and single copy sales through in-store, rack, and branding promotions

Education

Bachelor of Science - Community Health Promotions/Marketing

Indiana State University
Terre Haute, IN
2005

Skills

  • Extensive experience with P&L management
  • Over 15 years experience executing financial and operational goals
  • Business analysis
  • Financial management
  • Conflict Resolution
  • Financial administration
  • Business planning
  • Data collection and analysis
  • Program oversight
  • Negotiation
  • Business development
  • Logistics management
  • Staff management
  • Team leadership
  • Quality control management
  • Microsoft Office

Affiliations

  • Special Consultant, United Way/MUFFY, 2014 to Current
  • Member, Montgomery County Wellness Coalition, 2014 to Current
  • Member, Rotary, 2012 to Current
  • Volunteer, Paris Economic Development, 2010 to 2012

Additional Information

  • 2000 National Deans List ISU 2000-2005

Timeline

President/Regional Manager

Smith Newspapers Inc.
01.2012 - Current

President

Paris Beacon-News
01.2010 - 01.2016

General Manager

Journal Review
01.2007 - 01.2010

Sales And Promotions Manager

Tribune-Star
01.2002 - 01.2007

Bachelor of Science - Community Health Promotions/Marketing

Indiana State University

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Shawn Storie