Shawn White

As the MME I am responsible for strategic alignment and driving sales. This includes., providing store feedback, developing execution and merchandise directives, L&D tools, and impactful product communication.

• Support Merchants in building seasonal product strategies and surfacing competitive and localization opportunities.
• Communicate customer/store/key market trends and data to support new merchant initiatives or product positioning.
• Participate in seasonal product reviews/style outs and coordinate all fixture, floor plan and graphic needs.
• Responsible for developing, maintaining, communicating, the execution of Merchandise Standards, Directives, Signing and Floorplans for appointed department and specific categories within that department.
• Partner with Merchants on proactive and timely store bulletins with an end goal of less bulletins and more forward-thinking directives.
• Execution of merchandise prototypes and initiatives for major events and effectively communicate to stores.
• Partner with Learning and Development on creating merchandise execution and selling behavior content for The Links and On The Range.
• When applicable, work with Marketing and Social Media Partners on maximizing exposure of new products.
• Leads, coaches, develops, and retains PGATSS associates with an emphasis on developing capacity in strategic analysis, identifying opportunities and developing plans and programs to achieve organizational goals.

• Train and ensure implementation of company programs and merchandise standards.
• Conduct regular in-market visits with store leadership according to established program guidelines to ensure quality, consistency, and compliance with company policies, procedures, and plan-o-grams.
• Conduct regular in store visits with store leadership and field leadership to ensure compliance with standards, markdowns, holiday sets, and receiving.
• Communicate regularly and conduct weekly reviews with Regional Managers/District Managers – highlighting performance areas of opportunity and needs of their assigned territories.
• Communicate with merchants on communication issues (bulletins), inventory concerns, etc.
• Manage set team during new store openings – collaborate with merchant team.
• Manage 3 Set Team leads and 12 Set Team associates - Completed 15 new store openings and 2 remodels.

• As the Regional Visual Manager, I partnered with and support the commercial field leadership team in enhancing the customer experience. This was achieved through consistent communication and training of marketing and visual merchandising standards as well as floorset execution.
• Proactively challenged process by communicating store and company opportunities to cross functional business partners to further enhance the customer experience.
• Execute relevant visual merchandising train-the-trainer programs with RDs and DTLs to cascade to their respective store leadership teams.
• Develop RD/DM merchandising capabilities needed to support effective leadership of the MDP program as it pertains to the visual merchandising.
• Distort time and resources to focus markets, aligning quarterly visits with the ZVP/MD/RD.
• Leverage High Volume / High Visibility Store openings as a training vehicle.
• Deliver RD/DTL On-boarding training for all new hires / internal promotes.
• Travel to key markets with RD's and DTL's to ensure accurate, timely and cost effective floorset execution. Provide sign off to Managing Director on Regional floorset execution. Flexibility to change travel based on region/ company priorities.
• Respond to floorset execution; field questions and communicate issues to VP. Escalate issues to improve overall floorset communication to the company, including floorset implementation process, merchandising moves, signage changes, window updates, etc. as required.
• Partner with the Home Office Team to evolve and streamline VM tools and Processes, migrating wherever possible to leverage technology in stores.
• Assess systems and processes related to visual merchandising and develop improvements leading to increase efficiencies and quality of execution with a focus on consistency across the mainline market in partnership with Home office.
• Provide floorset hindsight recap for senior leadership, functional heads and product assortment teams in order to influence ongoing tools, systems, processes, etc.
• Complete detailed blueprints / maps inclusive of fixture assortment, merchandise presentations and marketing placement for all new store openings and remodels for review with Home Office.
• Review and approve all requests for expanded business and marketing change. Coordinate production, allocation and / or fixture changes with appropriate departments upon approval from home office.
• Manage execution of all new store, remodels and store closing strategies in partnership with home office. Partner with store design and visual merchandising team on identifying space opportunities, and fixture repurpose inclusive of quantity, capacity, functionality and mix.

• As the Senior Field Visual Manager, I ensure the integrity of the GAP brand through consistent execution of global vision and North American initiatives specific to visual merchandising direction
• As the Senior Manager, I drive results by using strong merchant skills to lead seasonal visual presentation while acting as a liaison, between field leaders and HQ teams to ensure all merchandising strategies are achieved with business opportunities maximized.
• Responsible for leading the creative process and bringing our global campaigns (windows and in-store); thinking with a high level of creativity, identifying and adapting fashion trends while recommending creative adaptations base on store architecture.
• Drives brand loyalty by ensuring exceptional customer experience through well merchandised, visually engaging, brand appropriate environments throughout our flagship and premier locations.
• Ensures Field Visual Managers (FVM) and store teams understand the GAP global brand vision and North America initiatives; reinforces company goals and objections.
• Builds merchant capability by facilitating workshops, conducting store visits, coaching and providing feedback that actively supports seasonal presentations.
• Partners with upper field leaders to identify developmental opportunities relating to visual merchandising skills for store leadership.
• Develops a strong working relationship with FVM/Direct report and Regional Sales Director, District Sales Managers, and store leaders which enables the ability to influence key visual direction.
• Builds constructive and effective partnerships with field and HQ to align support of visual merchandising strategies and brand initiatives.

• As the Regional Visual Manager, I led execution of company directed floor sets, visual displays, marketing strategies, and presentation techniques while meeting payroll budgets and timelines
• Successfully trained and developed 36 district managers and over 350 store teams for increased effectiveness in visual merchandising standards and sales growth.
• Managed and maximized business strategies through individual store statistics to identify key items based on inventory levels and sales growth.
• Identified sales opportunities through store visits with corporate partners to impact global store success.
• Provided market research on visual presentation, display and marketing from competitors.
• Supported key floorsets in New York corporate market.
• Responsible for all new store openings and remodels within the United States while partnering with construction and managing store opening/remodel budgets.
• Attend all regional Manpower meetings to discuss open positions and internal growth within the organization. Set goals for succession plans while recruiting for new store openings.
• Work with Regional Manager Team to onboard and train newly hired or promoted District Manager's in the company, as well as those who may need additional training.