SHAWN WICKER
Marietta,GA
Summary
Passionate and principled leader with 10+ years of experience designing and managing impactful market research projects that guide business decisions and drive change. Dedicated and dependable team player with strong organizational and planning skills adept at handling multiple projects simultaneously.
Overview
11
11
years of professional experience
Work History
Director - Client Services
MMR Research Associates
06.2014 - Current
- Conducted full scale, custom market research projects from questionnaire design to report writing, generating about $2 million in revenue per year
- Collaborated with senior leadership to design and implement research solutions that provided actionable guidance tailored to clients' business objectives
- Developed strong relationships with key clients by providing high-touch service and thought leadership, resulting in long-term partnerships and increased revenue
- Executed numerous research methodologies, including A&U studies, brand tracking, campaign evaluations, concept testing, discrete choice modeling, maxdiff modeling, package/shelf testing, path to purchase, segmentation, and value prop optimization as well as qualitative work like focus groups, in-depth interviews, and online bulletin boards
- Led cross-functional teams comprised of data analysts, operations managers, programmers, and visual design specialists and coordinated support vendors to execute market research projects
- Managed research studies across various industries, such as consumer products, financial services, grocery/retail, hospitality/restaurant, insurance, and telecommunications, supporting major brands like Allstate, Ally, Brighthouse Financial, Capital One, Citibank, Chick-fil-A, Cox Enterprises, CVS Pharmacy, Mastercard, Publix, Southwest Airlines, and Truist
- Mentored and trained new team members, fostering a positive work environment that promoted collaboration and personal growth
- Oversaw research budgets to meet margin goals to maximize profitability
- Started and expanded the summer internship program and served as their mentor on an annual basis
- Tested and refined a behavioral economics model that identifies subconscious goals, motivations, and psychological approaches at the category level
Consumer Insights Consultant
The Coca-Cola Company
09.2013 - 04.2014
- Designed and executed a two-phase research project for the consumer insights team, including in-depth interview moderation and statistical analysis
- Researched behavior & perceptions toward artificial and natural sweeteners among Millennials
Research Consultant
Clemson University Athletic Department
02.2013 - 05.2013
- Conducted a customer satisfaction study to gauge suite holder interest in stadium renovations
- Worked with the Associate Athletic Director and Director of Ticket Sales to provide a strategic recommendation to the Athletic Director, resulting in a $2 million investment in facility enhancements.
Education
Master of Marketing Research -
University of Georgia, Terry College of Business
Athens, GA05.2014
Bachelor of Science, Marketing & Management -
Clemson University, Wilbur O. and Ann Powers College of Business
Clemson, SC05.2013
Behavioral Economics Executive Education Certificate -
University of Chicago, Booth School of Business
Chicago07.2022
Skills
- AI (ChatGPT and Microsoft Copilot)
- Communication and Listening
- Employee Coaching and Mentoring
- Microsoft Office Software
- Planning and Prioritization
- Problem Resolution
- Statistics
- Teamwork and Collaboration
Timeline
Director - Client Services
MMR Research Associates
06.2014 - Current
Consumer Insights Consultant
The Coca-Cola Company
09.2013 - 04.2014
Research Consultant
Clemson University Athletic Department
02.2013 - 05.2013
Master of Marketing Research -
University of Georgia, Terry College of Business
Bachelor of Science, Marketing & Management -
Clemson University, Wilbur O. and Ann Powers College of Business
Behavioral Economics Executive Education Certificate -
University of Chicago, Booth School of Business
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