Shawn Winquest

I am actively seeking a new agency or brand to team with, while currently freelance consulting digital media and new customer acquisition for 2+ clients, entrepreneurs building e-commerce brands. I have been functioning as a senior-level media and marketing strategist, analytics manager, media planner, buyer, project manager, and reporter. My wheelhouse includes but is not limited to media strategy, performance marketing, digital media buying, forecasting, and managing measurement, analytics, optimization, and reporting. Below are a selection of clients I have partnered with.

• Launched Shopify store and with ownership of the P/L, developed the DTC growth forecast, store performance measurement, analytics, and reporting.
• Developed DTC multi-channel digital marketing plan, managing campaign/content calendar & required assets.
• Primary media channels include programmatic display, Remarketing PPC, Video, Email/SMS, and Affiliate.
• DTC revenue growth +33% on average YoY; achieved or surpassed forecasted targets when product is available for direct commerce.

• Launched Shopify store, devised and optimized PPC campaign structure to increase ROAS from 2.2x to 7.7x.
• Developed DTC multi-channel digital marketing plan, managing campaign/content calendar & required assets.
• Primary media channels included Google Display and Video, programmatic DSP, and Meta Ads.
• DTC revenue growth +13% on average YoY, meeting or surpassing forecasted targets during my tenure.

• Effectively collaborated with global and regional stakeholders and external agencies to contribute to the success of regional brand and product campaigns.
• Provided critical direction on tactical partners to align regional marketing teams on budget optimization, data-driven strategies, channel tactics, audience strategy, creative requirements, measurement solutions.
• Improved cross-channel media innovation with external agencies, primarily, Search, Social, Display + Programmatic, and affiliate/influencer partnerships.
• Devised a full-funnel campaign performance measurement dashboards and reporting for the regions to align on campaign measurement and product launches.
• Contribute to creation and presentation of media documents, such as media proposals, decks, case studies, training material, and reporting dashboards.

• Provided data driven guidance to brand managers with respect to all digital media and marketing initiatives.
• Improved and optimized digital media strategies and tactics for the U.S. Soccer and Running verticals.
• Aligned and educated brand and e-commerce managers on performance metrics, media and creative optimization.
• Collaborated with event teams and Major League Soccer's brand athletes to boost in-store product awareness and sales @ adidas flagship stores, Footlocker, Dick's Sporting Goods, and eCommerce sales channels.
• Maintained close relationships with former agency, media partners and vendors to discover and propagate new advertising programs and media buying tactics.

• Directed digital media budget forecasting and spend management, strategy, planning, buying, and campaign performance analytics.
• Clients included: adidas, Taylor-Made Golf, Tourism Australia, Jenny Craig, and assisted on a multitude of new business pitches.
• Managed digital media budgets of approximately $28 million USD across all clientele over my tenure.
• Directed a team of supervisors, planners, buyers, specialists, and assistants over my tenure, while remaining integral in new business development.
• Led quarterly digital media and tech RFPs to keep clients and account teams strategically sharp and tactically keen on all new tech and practices.
• Promoted a culture of continuous learning within the team by encouraging knowledge sharing and facilitating professional development opportunities.

• Oversaw annual media planning and buying of campaigns for client: SEGA, annual budget of $4MM.
• Collaborated with supervisors and other team members to conduct an RFP process, present, and upon client approval secure, execute, and report on media campaigns.
• Created and oversaw campaigns and supporting elements such as flowcharts, budget summaries, plan summaries, status reports, pacing reports, and performance reports.
• Fostered close relationships with media publishers endemic to the gaming industry, achieving maximum value for each campaign program.

• Create media plans to drive awareness and unit sales for Warner Home Video's vast catalog of film and TV DVD releases, annual budget of $6MM.
• Developed, maintained, analyzed, and communicate detailed reporting of campaigns.
• Launched and managed ad serving implementation and optimization, ensuring that each campaign deliver on forecasted response and engagement results.
• Fostered close relationships with media publishers endemic to the entertainment industry, achieving maximum value for each campaign program.

• Key stakeholder in founding of boutique ad agency that is still doing well today.
• Managed digital media strategy, planning, buying, and insights across a multitude of clients, primarily Fandango, Vivendi Universal Games, Blizzard, and FX Networks.
• Produced over eighty campaigns during my tenure with budgets of approximately $14 million USD.