Shawna Annis
Sharpsburg ,GA
Summary
Collaborated with industry influencers to co-host events and promotional campaigns, driving an increase in event attendance and online engagement.
Overview
9
9
years of professional experience
Work History
Spray Tan Technician
Owner
02.2022 - Current
- Streamlined appointment booking process by implementing a new scheduling system that reduced double-bookings and increased overall efficiency.
- Implemented a customer loyalty program which rewarded clients with discounts or special offers, resulting in higher rates of repeat business.
- Received positive feedback from clients consistently praising professionalism, attentiveness, and skillful technique execution.
- Spearheaded marketing initiatives targeting prospective customers within local markets with a focus on increasing brand awareness for the salon''s spray tan offerings.
- Handled incoming mail, bills and invoices and completed appropriate actions.
- Identified needs and coordinated plans for travel and out-of-town functions.
Travel Agent
Archer Travel
07.2022 - 02.2023
- Managed complex itinerary changes due to unforeseen circumstances without sacrificing customer satisfaction or incurring unnecessary expenses.
- Created compelling marketing materials that showcased available travel packages and promotions, generating increased interest from potential clients.
- Organized group tours, coordinating logistics and accommodations to ensure a smooth experience for all participants.
- Leveraged social media channels to showcase client testimonials and share exciting travel opportunities, attracting new clientele and fostering a sense of community among existing customers.
- Utilized travel planning software to efficiently manage bookings and itineraries.
- Implemented automated office systems, optimizing client, and data communications as well as records management.
- Generated travel-related reports for clients to facilitate decision-making.
Bridal Beauty Service Specialist
Owner
01.2020 - Current
- Consistently met or exceeded performance metrics related to service quality, response time, and customer satisfaction scores.
- Achieved high levels of productivity by optimizing workload management methods and prioritizing tasks according to urgency.
- Conducted regular training sessions for staff, ensuring consistent delivery of exceptional services to customers.
- Responded to customer requests for products, services, and company information.
Affiliate Marketer
Elevate
11.2018 - 03.2020
- Built strong relationships with industry influencers through networking and collaboration, leading to mutually beneficial partnerships.
- Attended industry conferences or networking events, staying informed on emerging trends and making valuable connections with peers and potential partners.
- Developed targeted promotional campaigns for seasonal events or product launches, driving significant increases in sales during these periods.
- Increased affiliate revenue by developing and implementing strategic marketing plans tailored to specific products and audiences.
- Trained junior members of the team on best practices in affiliate marketing techniques to improve overall department performance.
- Onboarded new team members and coached personnel in marketing tasks.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Hair Salon Manager
Supercuts
12.2015 - 04.2019
- Established relationships with local businesses for cross-promotion opportunities benefiting both parties involved.
- Recruited and hired top talent to maintain a skilled and diverse team of stylists.
- Conducted performance evaluations for staff members, offering constructive feedback and setting goals for improvement.
- Fostered a positive working environment, resulting in high employee retention rates.
- Coordinated salon events such as fashion shows or charity fundraisers, showcasing stylist abilities while promoting the business.
- Grew customer numbers and boosted loyalty with strategic engagement and marketing strategies.
- Maintained general appointment calendar and set shift schedules.
- Coached and trained employees to optimize performance and achieve demanding business objectives.
- Utilized best practices theory when selecting vendors and products.
Education
Cosmetology - Cosmetology
Gill-Tech Academy
Appleton, WI08.2012
High School -
Wild Rose Highschool
Wild Rose, WI05.2011
Skills
- Community Engagement
- Event Promotion and Planning
- Marketing Analytics
- Content Curation
- Scheduling
- Branding
- Sales expertise
- New Business Development
- Business Growth
- Business Administration
- Corporate Events Planning
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Creativity and Adaptability
- Problem-solving and Creative Thinking
- Effective Communication
- Adaptability and Flexibility
- Team Leadership and Motivation
- Microsoft Office
Timeline
Travel Agent
Archer Travel
07.2022 - 02.2023
Spray Tan Technician
Owner
02.2022 - Current
Bridal Beauty Service Specialist
Owner
01.2020 - Current
Affiliate Marketer
Elevate
11.2018 - 03.2020
Hair Salon Manager
Supercuts
12.2015 - 04.2019
Cosmetology - Cosmetology
Gill-Tech Academy
High School -
Wild Rose Highschool