Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Shawna Edmundson

Franklin,TN

Summary

High-performing Catering Sales Manager with solid experience in networking, marketing and event planning. Adept in creating and implementing effective communication strategies. Eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of hospitality industry. Collaborative and committed to nurturing relationships with stakeholders, media and clients.

Overview

11
11
years of professional experience

Work History

Catering Sales Manager

The Harpeth Hotel
08.2021 - Current
  • Prepares sales presentations for clients showing success and credibility of products.
  • Prepares promotional material promoting hotel in local publication's Bridal issue.
  • Collaborates with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
  • Organizes corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
  • Assists in on property photoshoots for use on vanity site and social media platforms
  • Attends monthly programming meeting with hotel Directors planning up-coming events and promotional opportunities to increase revenue.
  • Participates in planning meetings, site visits and vendor evaluations to enhance quality of client services.
  • Communicates with venue personnel to coordinate event logistics.
  • Exceeded both quarterly and annual sales goals.
  • Performs service and menu upgrades and upselling activities to meet predetermined revenue objectives.
  • Assisted Director of Sale & Marketing to Develop and implement improved marketing initiatives to drive revenue.
  • Resolves problems with high-profile customers to maintain relationships and increase return customer base.
  • Builds relationships with customers and community to establish long-term business growth.
  • Collaborates with upper management to implement continuous improvements and exceed personal and team goals.
  • Implements systems and procedures to increase efficiency in executing events and increasing customer satisfaction.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Sales & Catering Coordinator

Sonesta Hotel
08.2018 - 03.2020
  • Supported the Director of Sales and Marketing, Regional Marketing Manager, Sales Managers, Conference Service Managers, F&B team, and General Manager as needed.
  • Acted as Project Manager and point of contact during property migration from Delphi Legacy to Salesforce.com Amadeus FDC (Advance Module) in the summer of 2019.
  • Created and executed daily, weekly, monthly, quarterly, and yearly reports in Salesforce.com.
  • Drafted, proofread, and edited official guest facing correspondence.
  • Assisted Regional Marketing Manager with vetting Social Media Influencer requests.
  • Assisted Regional Marketing Manager with on property photoshoots.
  • Assisted with VIP affairs in the hotel.
  • Acted as a liaison within the Sonesta Philadelphia Hotel property to ensure seamless support for the Sales, Marketing, and Conference & Catering management teams.
  • Implemented and streamlined inter-department processes (work-flows) that increased communication and efficiencies when servicing clients.
  • Under the direction of the Director of Sales & Marketing and Regional Marketing Manager, created marketing material to be used as resource material or collateral.
  • Created the ArtBar Philly Instagram page.
  • Performed other various duties as assigned.

Food and Beverage Coordinator/Dining Specialist

Loews Philadelphia Hotel
12.2017 - 08.2018
  • Acted as a brand ambassador at off-site events for Bank & Bourbon restaurant; acted as lead contact person for events; collected and distributed Bank & Bourbon marketing material at events.
  • Used MS Outlook calendaring system to coordinate calendars, and schedule appointments and meetings.
  • Built a photography portfolio for Bank & Bourbon to be used in Marketing and on social media platforms.
  • Acted as a liaison within the Loews Philadelphia Hotel property to ensure seamless support for the Food & Beverage management teams.
  • Booked guests for Bourbon 101 tastings and Private Bourbon Tastings with groups up to 10 people.
  • Communicated with Food and Beverage Executive and restaurant managers/chefs on ideas for upcoming seasonal offerings in the outlets.
  • Responded directly to Market Metrix guests surveys.
  • Used the Open Table and Open Table Vault system to reserve and secure credit card information for large party dining reservations.

Front Desk Supervisor

The Independent Hotel
08.2017 - 11.2017
  • Trained new staff on correct procedures, compliance requirements, and performance strategies.
  • Scheduled and assigned daily work and activities for team members.
  • Ensured outstanding customer care at all times.
  • Maintained a friendly, cheerful and courteous demeanor at all times.
  • Responded to all incoming TripAdvisor, Yelp, and Google reviews on behalf of the General Manager.
  • Courteously and accurately answered inquiries from potential guests and assisted in making reservations.
  • Operated the phone equipment, including assisting incoming & outgoing calls and setting up wake-up calls.
  • Responded to telephone, email and in-person inquiries regarding reservations, hotel information and guest concerns.
  • Resolved customer issues, complaints, problems in a quick, efficient manner to maintain a high level of customer satisfaction.
  • Acted as liaison between Housekeeping and Engineering departments.
  • Controlled cash transactions at the front desk and maintained complete responsibility for personal bank as specified by Hersha’s bank agreement policy.
  • Assisted all departments in servicing the guests during high volume periods.
  • Performed other duties as assigned, requested or deemed necessary by management.

Administrative Assistant - West Building

Greene Towne Montessori School
08.2015 - 01.2017
  • Assisted the Head of School, Assistant Head of School, Director of Development, Director of Admissions and Director of Communications with administrative and clerical support.
  • Acted as a first point of contact and liaison for current parents, prospective families and students.
  • Assisted Director of Communications with special projects including the migration to a new email and calendar system.
  • Maintained staff calendar of meetings and events.
  • Supported the coordination and publication of handbooks (Parent, Staff, and Toddler Supplement) in coordination with the Head of School.
  • Maintained records of students, Department of Humans Services visits and correspondence, visitors log, and maintenance log.
  • Updated and maintained Snowman database with current student, parent, alumni information, daily attendance and special projects in coordination with the Director of Development.
  • Requested and coordinated quotes from outside vendors for the processing of government orders placed yearly.
  • Wrote and sent three yearly mailings and mailing lists.
  • Generated yearly enrollment contracts for returning and incoming families in coordination with the Director of Admissions.
  • Performed other various duties as assigned.

Food and Beverage Coordinator/Dining Specialist

Loews Philadelphia Hotel
03.2014 - 08.2015
  • Acted as a liaison within the Loews Philadelphia Hotel property to ensure seamless support for Food and Beverage management team.
  • Assisted in creating and posting on Bank & Bourbon's social media pages highlighting current menu items and happenings at the restaurant.
  • Acted as a brand ambassador at off-site events for Bank & Bourbon restaurant; acted as contact person for events, collecting and distributing Bank & Bourbon marketing material at events.
  • Utilized MS Outlook calendaring system, coordinated calendars, and scheduled appointments and meetings.
  • Provided administrative and clerical support that included correspondence, typing, filing, research, purchasing for special projects, creating spreadsheets and various projects.
  • Established and maintained a filing system, both manual and electronic for employee records, Food and Beverage financial records, and menus used in Bank & Bourbon restaurant and Private Dining Rooms.
  • Ran daily/weekly labor reports and forecasted labor hours for entire Food & Beverage management team including Culinary.
  • Researched alternative purchasing routes to come at or below anticipated cost.
  • Other duties as assigned including acting as interim Executive Assistant to General Manager.

Star Service Coordinator

Loews Philadelphia Hotel
01.2013 - 01.2014
  • Operated multi-line PBX system and answered incoming/in-house phone lines
  • Directed calls and/or took messages
  • Coordinated communication among hotel personnel
  • Interacted with and assisted guests on a daily basis to provide excellent customer service per Four Diamond Standards
  • Maintained records and/or files of all communication and activities
  • Handled guest complaints to completion including calls escalated from Star Service and Front desk agents
  • Worked with multiple departments to ensure guest issues were resolved to guest’s satisfaction
  • Used OPERA and HotSOS software to assist with guest issues or billing inquiries
  • Processed paperwork, including credit card authorization forms, confidential faxes and paperwork related to guest issues or needs
  • Assisted guests with billing inquiries and adjustments to bills
  • Maintained and updated guest profiles.

Education

Hospitality Management -

Community College of Philadelphia
Philadelphia, PA
01.2013

Sculptural Studies -

Moore College of Art and Design
Philadelphia, PA
01.2005

Skills

  • Adobe Creative Suite Proficiency
  • Event Planning Proficiency
  • Data Analytics
  • Content Creation
  • Creative Thinking
  • Decision Making
  • Customer Service
  • Time Management
  • Sales Strategy
  • Marketing Initiatives
  • Relationship Building
  • Attention to Detail

Timeline

Catering Sales Manager

The Harpeth Hotel
08.2021 - Current

Sales & Catering Coordinator

Sonesta Hotel
08.2018 - 03.2020

Food and Beverage Coordinator/Dining Specialist

Loews Philadelphia Hotel
12.2017 - 08.2018

Front Desk Supervisor

The Independent Hotel
08.2017 - 11.2017

Administrative Assistant - West Building

Greene Towne Montessori School
08.2015 - 01.2017

Food and Beverage Coordinator/Dining Specialist

Loews Philadelphia Hotel
03.2014 - 08.2015

Star Service Coordinator

Loews Philadelphia Hotel
01.2013 - 01.2014

Hospitality Management -

Community College of Philadelphia

Sculptural Studies -

Moore College of Art and Design

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