Summary
Work History
Education
Skills
Timeline
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Shawna Lisk-Sprester

Shawna Lisk-Sprester

Sappington,MO

Summary

A highly-motivated employee with a desire to take on new challenges. Strong worth ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Work History

Digital Marketing and Event Manager

Coffee Culture St. Louis
St Louis, MO
2021 - Current
  • Increased bookings by 40% in the first year by streamlining truck event bookings with website engagement, Square, and Google Calendar, and building customer engagement through social media platforms.
  • Planned and executed over 50 events per year, including coffee tastings, workshops, and live music, creating engaging and memorable experiences for customers and helping to build brand awareness.
  • Managed the creation and day-to-day updates of the Coffee Culture website on a limited budget, creating engaging content that resonated with our target audience.
  • Documented events with details in customer preferences, financial considerations and successes and failures.

Business Systems Analyst/Project Manager

SAINT LOUIS COUNTY, INFORMATION
2019 - 2020
  • Evaluated the legacy county website, looking for areas that can be improved on the new website.
  • Created use case scenarios for the new county website by interviewing subject matter experts and stakeholders.
  • Created a requirements document to be used by the website application development team.
  • Conducted and lead meeting and presentations to share ideas and findings with multiple representatives from each department.
  • Lead ongoing reviews of business processes and developed optimization strategies.
  • Monitored and managed deliverables to ensure we stayed within the budget and the timeline mainly using Microsoft Project, Microsoft Word, Microsoft Excel, and Jira.

Contract Project Manager`

EASTMAN CHEMICAL
St Louis, MO
2018 - 2019
  • Planned, executed and monitored new auto show initiatives for the SunTek brand, managing 13 corporate trade shows over 12 months and 15 dealer initiated shows, creating process and content for both using Teamwork to assign and track project details.
  • Managed the update of the Llumar Architectural Deco and Gila websites using tools, monitor success of campaigns using tools such as Google Analytics, Hootsuit, and QuibitPro.
  • Worked with North American channel team to create content for new and existing product lines.
  • Managed Training Center brand refresh that included creating onsite graphics, new collateral creation, and video and photographic shoots.
  • Managed all projects that were “out of scope” which come in throughout the year.

Contract Digital Marketing Manager

MOMENTUM WORLDWIDE
St Louis, MO
2017 - 2018
  • Analyzed data driven campaigns for organizations such as United and Lockheed Martin.
  • Analyzed data-driven advertising campaigns for all client events using tools such as SalesForce, Google Analytics, Google Tag Manager.
  • Managed requirements for site enhancements for Allergen including email campaigns using Constant Contact.
  • Managed ongoing and new digital projects for the US Army, Lockheed Martin and Blu.

Digital Marketing Manager

THE KERRY GROUP
St Louis, MO
2015 - 2016
  • Developed and wrote content for the Shell Rotella, Quaker State and Pennzoil online information program refresh, while managing client relationships and internal resources
  • Developed and maintained relationships with key clients and internal stakeholders using tools such as Microsoft Project to manage cross functional needs across development, internal IT, business managers, and clients
  • Planned, estimated and allocated internal and external resources for each project
  • Planned digital strategy, design and technology
  • Hired new staff and/or freelancers for projects where necessary

Online, Marketing Communications Manager

SKYBOX SECURITY
San Jose, CA
2008 - 2013
  • Tripled website hits in six months and increased page views and time spent on site by 60%.
  • Launched and wrote the cyber security blog with a limited number of subject matter experts.
  • Increased brand awareness through content and keyword optimization including website content, press releases, and social marketing.
  • Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
  • Helped to maintain a clean data base, assign leads and track campaigns in Sales Force for Account Managers in the U.S.

Field Marketing Manager

AEROHIVE NETWORKS
San Jose, CA
2007 - 2008
  • Launched a new optimized website, increasing site traffic by 30% in the first six months.
  • Worked closely with Channel Marketing to help bring in new partners with "in the box" marketing programs and individualized marketing support, helping to increase our channel partners from 22 to over 100.
  • Designed, launched and managed a new channel intranet in the first three weeks of employment.
  • Launched and wrote three newsletters a month for three different audiences: to enterprise, to partner, and from partner.
  • Executed advertising and public relations programs and arranged sales training for corporate staff and independent sales representatives.
  • Interfaced with industry and professional organizations to increase brand awareness and expand networking opportunities.

Marketing Manager

TUMBLEWEED COMMUNICATIONS
Redwood City, CA
2001 - 2007
  • Managed the website and launched updated websites three times.
  • Planned, executed, and evaluated lead generation activities such as email direct marketing campaigns, online events, and trade shows.
  • Developed messaging and content for online and print advertising, brochures, channel marketing, website, direct marketing, collateral, promotions, and trade shows for Tumbleweed's six security software solutions.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Managed all events including Customer Council, User Groups, Inside Sales and all outbound marketing events such as trade shows, round tables, etc.
  • Worked with management team to oversee and monitor marketing strategy.
  • Delivered compelling sales presentations to demonstrate expert product knowledge.

Education

Bachelor of English - Career Writing

SAN JOSE STATE UNIVERSITY
San Jose, CA
01.2002

Associate - Journalism, Print

SAN JOSE City College, Arts
01.1999

Skills

  • Verbal and Written Communication
  • Documentation and Reporting
  • Cross-Functional Collaboration
  • Personnel Training
  • KPI Monitoring
  • Audience Engagement
  • Market Analysis
  • Email Marketing
  • Google Analytics Proficiency
  • Brand Development
  • Strategic Planning
  • SEO Proficiency
  • Content Development
  • Campaign Development

Timeline

Digital Marketing and Event Manager

Coffee Culture St. Louis
2021 - Current

Business Systems Analyst/Project Manager

SAINT LOUIS COUNTY, INFORMATION
2019 - 2020

Contract Project Manager`

EASTMAN CHEMICAL
2018 - 2019

Contract Digital Marketing Manager

MOMENTUM WORLDWIDE
2017 - 2018

Digital Marketing Manager

THE KERRY GROUP
2015 - 2016

Online, Marketing Communications Manager

SKYBOX SECURITY
2008 - 2013

Field Marketing Manager

AEROHIVE NETWORKS
2007 - 2008

Marketing Manager

TUMBLEWEED COMMUNICATIONS
2001 - 2007

Bachelor of English - Career Writing

SAN JOSE STATE UNIVERSITY

Associate - Journalism, Print

SAN JOSE City College, Arts

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Shawna Lisk-Sprester