Partnerships
Shawna Edwards
Director Of Impact And Partnerships
Lake Mary
Work Preference
Summary
Dynamic leader with a proven track record at Cherry Willow Apparel, excelling in strategic planning and relationship building. Successfully secured key partnerships and enhanced team collaboration, driving significant growth and client satisfaction. Adept at problem-solving and fostering innovation, I thrive in fast-paced environments to achieve organizational goals.
Overview
15
15
years of professional experience
5
5
Certifications
Work History
Director of Impact and Partnerships
Cherry Willow Apparel
01.2025 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
Executive Director
The Key Haven Families
01.2011 - 01.2026
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Led successful fundraising campaigns, securing critical resources for program development and expansion.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
Education
Bachelor of Science - Business Information Management
Seminole State College of Florida
Sanford, Florida, FL 05.2001 -
Skills
Problem-solving
Project management
Operations management
Team management
Project coordination
Business development
Relationship building
Strategic planning
Business planning
Creativity and innovation
Accomplishments
- Achieved nationwide impact by launching the Pedal for Progress campaign, securing partnerships with nonprofits across 7 of the largest homeless cities in the U.S., creating a sustainable revenue stream and elevating Cherry Willow Apparel’s mission-driven initiatives.
- Achieved significant organizational growth through onboarding and managing 46 new nonprofit and mission-align corporate partnerships in 8 months, generating additional mission-aligned revenue for each organization while expanding community reach.
- Achieved increased visibility and engagement by leading storytelling initiatives and campaigns, including the production of the Dear America documentary, highlighting vulnerable populations and amplifying partner nonprofit missions.
- Achieved enhanced social impact for foster children by spearheading donation campaigns for a child placement agency, ensuring every holiday and birthday was supported with gifts and contributions from partner organizations.
Certification
Generative AI: The Evolution of Thoughtful Online Search
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Timeline
Introduction to Artificial Intelligence (IBM)
02-2025
Director of Impact and Partnerships
Cherry Willow Apparel
01.2025 - Current
Introduction to Artificial Intelligence (2023)
01-2025
Streamlining Your Work with Microsoft Copilot
01-2025
What Is Generative AI
01-2025
Generative AI: The Evolution of Thoughtful Online Search
12-2024
Executive Director
The Key Haven Families
01.2011 - 01.2026
Bachelor of Science - Business Information Management
Seminole State College of Florida
05.2001 -