Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Professional Highlights
Mentoring Advisory Focus
Awards Recognition
Philanthropy Values
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Shawnalei Tamayose

New York City,NY

Summary

Award-winning luxury real estate broker and founder of Aloha Luxury Collective, with 30+ years of sales mastery and over a decade leading multimillion-dollar negotiations in New York City’s elite property market. Renowned for blending high-performance strategy with emotional intelligence, delivering a white-glove client experience while mentoring agents, founders, and sales leaders to influence, scale, and close with confidence. Author of Becoming a Real Estate Agent: The Truth You Need to Know, a no-fluff guide empowering the next generation of agents through mindset, mastery, and purpose.

Overview

10
10
years of professional experience

Work History

Founder

Aloha Luxury Collective
01.2025 - Current

• Recognized for bridging high-performance strategy, emotional intelligence, and a white-glove client experience.
• Trusted advisor to high-net-worth individuals, family offices, and global executives.
• Advises developers on condo projects, overseeing all sales and marketing initiatives from pre-launch through sellout.
• Leads a team of agents to execute sales strategies, manage client relationships, and close high-value transactions.
• Develops training frameworks emphasizing mindset, structure, and precision selling to ensure long-term agent success.
• Donates a portion of every sale to philanthropic initiatives supporting childhood education, clean water, and global hunger relief.

Partner

Apt212
08.2020 - 09.2025

Partnered in the successful merger of APT212 with Compass, expanding the company’s platform and market reach while maintaining operational leadership and transforming the firm from a rental-only business into a full-service brokerage through strategic leadership, agent development, and scalable sales infrastructure.

  • Built a full sales training platform and backend equating to three years of field experience, enabling rapid agent growth and performance.
  • Trained and mentored new agents to achieve six-figure earnings within their first year by instilling structure, mindset, and high-level sales systems.
  • Implemented all operational and sales tools from CRM and marketing systems to financing partnerships and closing resources, empowering agents to execute deals confidently.
  • Directed marketing initiatives that elevated brand visibility, drove company exposure, and positioned APT212 as a competitive player in NYC’s residential sales market.
  • Scaled production to $45M+ in sales in the first year with a team of only ten agents.


Sales Director, Condo Development

Compass & Engel Volkers, Howard Morrel Team
11.2018 - 08.2020


Oversaw on-site sales operations for a $75M new development project, managing strategy, marketing, and execution from pre-launch through full sellout.

  • Collaborated closely with team heads to develop and implement a comprehensive sales and marketing strategy, including rebranding, repositioning, and re-pricing all building inventory.
  • Negotiated and managed offers and contracts, maintaining relationships with buyers, attorneys, and the team lead throughout the transaction process.
  • Served as on-site expert six days a week, overseeing showings, analyzing market data, and optimizing pricing within the micro-market to drive absorption.
  • Contributed to marketing and branding initiatives that elevated visibility and accelerated the building sellout, achieving strong ROI for ownership.

Real Estate Development Agent

Corcoran Group
09.2017 - 11.2018

Member of Corcoran’s #1 team citywide for transaction volume.

  • Managed the team’s development desk, serving as the primary liaison for developer relationships and project acquisition.
  • Collaborated with the team lead to pitch and secure development listings, presenting full-service marketing and sales proposals to ownership groups.
  • Supported execution across dozens of transactions, strengthening Corcoran’s reputation within the city’s luxury development sector.

Senior Sales Associate

Gaia Real Estate
05.2016 - 09.2017

Served as a senior on-site sales agent for a luxury new-development project, managing pricing strategy, marketing coordination, and sales execution.

• Collaborated with the Sales Director and developer team on all marketing and sales initiatives, analyzing performance data to optimize ROI and drive qualified traffic.
• Created detailed market-trend and pricing analyses, benchmarking studio, one-, two-, and three-bedroom inventory against comparable buildings to inform pricing strategy.
• Negotiated offers and closed transactions in partnership with buyer brokers, maintaining relationships that enhanced deal flow and market exposure.
• Organized broker events and on-site activations to increase visibility and generate new leads, frequently working extended hours to support sales momentum.
• Partnered with the construction team to oversee the punch-list timeline and ensure timely delivery of finished units.
• Reported directly to the developer on weekly performance, presenting insights and strategies to increase absorption and accelerate sales.
• Contributed to the project’s successful positioning and sellout through a balance of analytical precision, relationship building, and relentless on-site execution.

Education

Executive Presence & Influence Program -

Wharton Executive Education
Remote
01-2024

Negotiation Mastery -

Harvard Business School Online
Remote
01-2023

Stella Adler School of Acting
New York, New York
01-2023

BBA - Finance

DeVry College of New York
New York, New York

Skills

  • Luxury Real Estate Sales
  • Sales Leadership & Training
  • Performance Coaching
  • Negotiation Strategy
  • New Development Advisory
  • Business Strategy
  • Brand Positioning
  • HNW Client Relations
  • Team Development
  • Sales Operations Systems
  • Public Speaking & Workshops

Accomplishments


  • Emerging Broker of the Year 2022
  • 2023 Most Influential Broker in New York City by RED
  • Top 100 People in Real Estate Magazine Cover Feature
  • Top Agent Magazine Featured Cover Agent in New York
  • Author — Becoming a Real Estate Agent: The Truth You Need to Know, A transparent and empowering guide for new agents on mastering mindset, sales structure, and client relationships in the real estate industry.

Timeline

Founder

Aloha Luxury Collective
01.2025 - Current

Partner

Apt212
08.2020 - 09.2025

Sales Director, Condo Development

Compass & Engel Volkers, Howard Morrel Team
11.2018 - 08.2020

Real Estate Development Agent

Corcoran Group
09.2017 - 11.2018

Senior Sales Associate

Gaia Real Estate
05.2016 - 09.2017

Executive Presence & Influence Program -

Wharton Executive Education

Negotiation Mastery -

Harvard Business School Online

Stella Adler School of Acting

BBA - Finance

DeVry College of New York

Professional Highlights

  • $500M+ in career sales
  • Directed $280M+ in new-development transactions
  • Former member of the #1 Team at Corcoran and Top 10 WSJ Team
  • Trusted advisor to high-net-worth individuals, family offices & global executives


Mentoring Advisory Focus

  • Training new and emerging agents to build profitable, trust-based businesses.
  • Speaking & consulting for companies on communication strategy, sales psychology & strategy.


Awards Recognition

Most Influential Broker in New York, RED Awards (2023)
Emerging Broker of the Year, RED (2022)

Honored Listee: Marquis Who’s Who (2023)
Former Miss Kauai & Miss Leahi, Miss Hawaii/ Miss America Scholarship Organization
3× Undefeated World Polynesian Dance Champion

Philanthropy Values

Rooted in Hawaiian hospitality, Shawnalei brings values of trust, integrity, and service into every business relationship. A portion of her proceeds supports clean water, childhood education, and world hunger initiatives.