Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Professional Highlights
Mentoring Advisory Focus
Awards Recognition
Philanthropy Values
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Shawnalei Tamayose

New York City,NY

Summary

Award-winning luxury real estate broker and founder of Aloha Luxury Collective, with 30+ years of sales mastery and over a decade leading multimillion-dollar negotiations in New York City’s elite property market. Renowned for blending high-performance strategy with emotional intelligence, delivering a white-glove client experience while mentoring agents, founders, and sales leaders to influence, scale, and close with confidence. Author of Becoming a Real Estate Agent: The Truth You Need to Know, a no-fluff guide empowering the next generation of agents through mindset, mastery, and purpose.

Overview

10
10
years of professional experience

Work History

Founder

Aloha Luxury Collective
New York City, USA
01.2025 - Current

• Recognized for bridging high-performance strategy, emotional intelligence, and a white-glove client experience.
• Trusted advisor to high-net-worth individuals, family offices, and global executives.
• Advises developers on condo projects, overseeing all sales and marketing initiatives from pre-launch through sellout.
• Leads a team of agents to execute sales strategies, manage client relationships, and close high-value transactions.
• Develops training frameworks emphasizing mindset, structure, and precision selling to ensure long-term agent success.
• Donates a portion of every sale to philanthropic initiatives supporting childhood education, clean water, and global hunger relief.

Partner

Apt212
New York, NY
08.2020 - 09.2025

Partnered in the successful merger of APT212 with Compass, expanding the company’s platform and market reach while maintaining operational leadership and transforming the firm from a rental-only business into a full-service brokerage through strategic leadership, agent development, and scalable sales infrastructure.

  • Built a full sales training platform and backend equating to three years of field experience, enabling rapid agent growth and performance.
  • Trained and mentored new agents to achieve six-figure earnings within their first year by instilling structure, mindset, and high-level sales systems.
  • Implemented all operational and sales tools from CRM and marketing systems to financing partnerships and closing resources, empowering agents to execute deals confidently.
  • Directed marketing initiatives that elevated brand visibility, drove company exposure, and positioned APT212 as a competitive player in NYC’s residential sales market.
  • Scaled production to $45M+ in sales in the first year with a team of only ten agents.

Sales Director, Condo Development

Compass & Engel Volkers, Howard Morrel Team
New York, NY
11.2018 - 08.2020

Oversaw on-site sales operations for a $75M new development project, managing strategy, marketing, and execution from pre-launch through full sellout.

  • Collaborated closely with team heads to develop and implement a comprehensive sales and marketing strategy, including rebranding, repositioning, and re-pricing all building inventory.
  • Negotiated and managed offers and contracts, maintaining relationships with buyers, attorneys, and the team lead throughout the transaction process.
  • Served as on-site expert six days a week, overseeing showings, analyzing market data, and optimizing pricing within the micro-market to drive absorption.
  • Contributed to marketing and branding initiatives that elevated visibility and accelerated the building sellout, achieving strong ROI for ownership.

Real Estate Development Agent

Corcoran Group
New York, NY
09.2017 - 11.2018

Member of Corcoran’s #1 team citywide for transaction volume.

  • Managed the team’s development desk, serving as the primary liaison for developer relationships and project acquisition.
  • Collaborated with the team lead to pitch and secure development listings, presenting full-service marketing and sales proposals to ownership groups.
  • Supported execution across dozens of transactions, strengthening Corcoran’s reputation within the city’s luxury development sector.

Senior Sales Associate

Gaia Real Estate
New York, NY
05.2016 - 09.2017

Served as a senior on-site sales agent for a luxury new-development project, managing pricing strategy, marketing coordination, and sales execution.

• Collaborated with the Sales Director and developer team on all marketing and sales initiatives, analyzing performance data to optimize ROI and drive qualified traffic.
• Created detailed market-trend and pricing analyses, benchmarking studio, one-, two-, and three-bedroom inventory against comparable buildings to inform pricing strategy.
• Negotiated offers and closed transactions in partnership with buyer brokers, maintaining relationships that enhanced deal flow and market exposure.
• Organized broker events and on-site activations to increase visibility and generate new leads, frequently working extended hours to support sales momentum.
• Partnered with the construction team to oversee the punch-list timeline and ensure timely delivery of finished units.
• Reported directly to the developer on weekly performance, presenting insights and strategies to increase absorption and accelerate sales.
• Contributed to the project’s successful positioning and sellout through a balance of analytical precision, relationship building, and relentless on-site execution.

Education

Executive Presence & Influence Program -

Wharton Executive Education
Remote
01-2024

Negotiation Mastery -

Harvard Business School Online
Remote
01-2023

Stella Adler School of Acting
New York, New York
01-2023

BBA - Finance

DeVry College of New York
New York, New York

Skills

  • Luxury Real Estate Sales
  • Sales Leadership & Training
  • Performance Coaching
  • Negotiation Strategy
  • New Development Advisory
  • Business Strategy
  • Brand Positioning
  • HNW Client Relations
  • Team Development
  • Sales Operations Systems
  • Public Speaking & Workshops

Accomplishments

  • Emerging Broker of the Year 2022
  • 2023 Most Influential Broker in New York City by RED
  • Top 100 People in Real Estate Magazine Cover Feature
  • Top Agent Magazine Featured Cover Agent in New York
  • Author — Becoming a Real Estate Agent: The Truth You Need to Know, A transparent and empowering guide for new agents on mastering mindset, sales structure, and client relationships in the real estate industry.

Timeline

Founder

Aloha Luxury Collective
01.2025 - Current

Partner

Apt212
08.2020 - 09.2025

Sales Director, Condo Development

Compass & Engel Volkers, Howard Morrel Team
11.2018 - 08.2020

Real Estate Development Agent

Corcoran Group
09.2017 - 11.2018

Senior Sales Associate

Gaia Real Estate
05.2016 - 09.2017

Executive Presence & Influence Program -

Wharton Executive Education

Negotiation Mastery -

Harvard Business School Online

Stella Adler School of Acting

BBA - Finance

DeVry College of New York

Professional Highlights

  • $500M+ in career sales
  • Directed $280M+ in new-development transactions
  • Former member of the #1 Team at Corcoran and Top 10 WSJ Team
  • Trusted advisor to high-net-worth individuals, family offices & global executives

Mentoring Advisory Focus

  • Training new and emerging agents to build profitable, trust-based businesses.
  • Speaking & consulting for companies on communication strategy, sales psychology & strategy.

Awards Recognition

Most Influential Broker in New York, RED Awards (2023)
Emerging Broker of the Year, RED (2022)

Honored Listee: Marquis Who’s Who (2023)
Former Miss Kauai & Miss Leahi, Miss Hawaii/ Miss America Scholarship Organization
3× Undefeated World Polynesian Dance Champion

Philanthropy Values

Rooted in Hawaiian hospitality, Shawnalei brings values of trust, integrity, and service into every business relationship. A portion of her proceeds supports clean water, childhood education, and world hunger initiatives.