Summary
Overview
Work History
Education
Skills
Timeline
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SHAWNEA PASCHALL

Kearny

Summary

People-focused professional with 5+ years of experience in talent sourcing, client partnerships, and campaign execution. Skilled at building strong relationships, managing fast-paced workflows, and aligning the right people with the right opportunities. Ready to bring a consultative, sales-driven mindset to full-cycle recruitment.

Overview

7
7
years of professional experience

Work History

Client Strategy Manager

Collectively
03.2024 - Current
  • Grew client accounts by pitching new influencer strategies, contributing to 20+ campaign wins annually and increasing upsell revenue by 18%.
  • Conducted proactive outreach and vetting to build a high-performing influencer pipeline, reducing time-to-hire by 30% and boosting conversion rates.
  • Negotiated deliverables and rates with talent, aligning budgets with client goals and ensuring margin preservation.
  • Acted as a client-facing lead, securing 100% repeat business through consultative recommendations, performance reporting, and trusted relationship-building.

Assistant Brand Manager

The Avon Company
09.2019 - 03.2024
  • Managed full sales cycles for 10+ product campaigns per year—identifying strategic talent partners, negotiating contracts, and ensuring flawless delivery.
  • Developed pitch materials and presented brand campaigns to internal and external stakeholders, leading to a 23% YoY lift in partner engagement.
  • Maintained strong vendor and agency relationships, directly contributing to campaign renewals and $250K+ in annualized return.
  • Delivered monthly reporting that drove cross-functional decisions and reallocation of spend toward highest-performing efforts.

Digital Marketing Coordinator

Lord & Taylor
11.2018 - 09.2019
  • Recruited high-converting influencer talent, improving content ROI by 35% across marketing campaigns.
  • Worked directly with brand partners to execute deliverables and timelines, maintaining 100% on-time launches across 15+ campaigns.
  • Reported post-campaign insights that informed sales and marketing strategy and increased client satisfaction.
  • Partnered with merchandising and creative teams to position digital content that supported promotional revenue goals and seasonal sales targets.

Customer Experience Specialist

Rent The Runway
01.2018 - 01.2018
  • Handled 100+ customer touchpoints daily, upselling where appropriate and improving retention through high-quality service.
  • Mentored new hires and optimized support workflows, reducing churn-related tickets by 20%.
  • Earned 2 service awards for consistently exceeding KPIs.
  • Supported product feedback loops by flagging purchase intent and conversion barriers, influencing sales strategy updates.

Education

Bachelor of Science - Marketing

Morgan State University
Baltimore, MD
12-2017

Skills

  • Talent Sourcing & Vetting
  • Client Communication & Relationship Management
  • Campaign Coordination & Deadline Management
  • Lead Research & Pipeline Tracking (Airtable, Excel)
  • Influencer Negotiation & Budget Alignment
  • Cross-Functional Team Collaboration (Creative, Legal, Strategy)
  • Reporting & Performance Analysis (Google Sheets, Dashboards)
  • Sales-Support Tasks: Upselling, Renewals, Strategic Pitches

Timeline

Client Strategy Manager

Collectively
03.2024 - Current

Assistant Brand Manager

The Avon Company
09.2019 - 03.2024

Digital Marketing Coordinator

Lord & Taylor
11.2018 - 09.2019

Customer Experience Specialist

Rent The Runway
01.2018 - 01.2018

Bachelor of Science - Marketing

Morgan State University

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SHAWNEA PASCHALL