SHAWN M. MCGARVEY

• Built and scaled account management team from ground up and established robust training programs to deliver exceptional client service.
• Maintained oversight of approximately 45% of the team’s revenue which amounted to over $28MM per year, with a growth rate of 15% compared to previous year.
• Led development and execution of tentpole events, enhancing brand visibility and strengthening key account relationships.
• Collaborated closely with marketing team to leverage client insights in creating targeted campaigns, further driving account growth and product adoption.
• Conducted executive-level reporting and quarterly business reviews, aligning account strategies with overall business goals and adapting to market changes.
• Fostered cross-functional collaboration between account management, sales, marketing, and product development teams to ensure cohesive strategies and client solutions.
• Mentored and developed account management professionals, creating culture of continuous learning and professional growth.
• Effectively managed crisis situations for key accounts, maintaining high client retention rates through proactive communication and rapid problem resolution.

• Managed and coached team of six publisher and programmatic traders
• Streamlined processes between current and recently acquired team through M&A
• Created process that allows for Data Scientist team to map back DSP and publisher IDs within LiveRamp and Signal - report used for ROAS and other measurement studies
• Created tool used by Sales, Analytics, and Account Management to provide reporting transparency into delivery and optimizations tactics used mid-flight of campaign
• Implemented process that allows for waterfall bidding that maximizes delivery towards 1st and 2nd party data while expanding unique reach
• Managed team of agency traders focused on driving conversions and meeting client’s secondary KPI’s
• Pushed segments from DMP to end points
• Managed fill rate for company owned and operated properties
• Internal POC for MMM reporting requests and deliverables.

• Trafficked, executed, and managed digital media buys through various Demand Supply Platforms (MediaMath, AppNexus, etc)
• Executed and optimized social ads buys through FBM (Facebook Business Manager) & Pinterest
• Analyzed large data sets to identify trends and optimization opportunities to increase reach, CTR and conversions
• Worked with various identify partners (Signal, etc.) to implement 1x1 pixels used to calculate ROAS, ROI, and overall store visits
• Proactively identified process improvements for business systems and interdepartmental collaborations
• Assisted with new ad products testing and reporting.

• Led Media Ops relationship with assigned clients and their agency partners; including owning post-sale operations supported and acting as main point of contact for servicing clients and resolving client issues in timely manner
• Took proactive approach to account and relationship management with goal of providing superior customer experience and flawless campaign execution
• Maintained relationships with Media Sales team to ensure timely, accurate and prompt account updates and campaign analysis; provided support through sales process by being available and active participant in client meetings
• Provided first tier troubleshooting for post-campaign launch escalations, as well as served as subject matter expert in all media topics and tools and contributed expertise/knowledge to promotions/media team
• Monitored online media campaign performance and ensured clear communication throughout online marketing program to help clients achieve campaign objectives.

• Responsible for pre-sale operational consult, campaign optimization and operational measurement of multifaceted marketing campaigns on Coupons.com, partner, and client websites
• Maintained relationships with Sales Executives to ensure timely, accurate, and prompt updates concerning client accounts
• Provided support with online reporting tool and provides input/advice on campaign performance to ensure consistent top quality performance.

• Developed marketing programs consistent with company/customer goals, overcomes objections, and close deal to achieve gross margin goals
• Executed marketing programs by coordinating across all operational teams to develop marketing collateral and digital presence, including landing pages.

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