Shawnna Dick

Strategic Launch & Executive Partnership

• Multi-Brand Portfolio Architect: Orchestrated the end-to-end launch of 3 new business entities under the company umbrella, translating the CEO’s high-level vision into market-ready operations and revenue-generating brands.
• High-Velocity Execution: Successfully navigated minute-by-minute priority shifts and aggressive delivery timelines, serving as the strategic bridge between the CEO, technical developers, and end-users.
• GTM & Product Rollouts: Led the full lifecycle of product launches, ensuring seamless synchronization between technical production sprints and sales/marketing execution.

Revenue Infrastructure & Digital Growth

• Massive Efficiency Scaling: Engineered a "Revenue Stack" using Zapier and HubSpot that eliminated 94+ manual employee hours per week, reallocating team bandwidth to high-value client relationship building and strategic growth.
• Sustained Revenue Growth: Developed strategic B2B partnerships and SEO-informed content funnels that drove an average $1.5M increase in ongoing gross revenue.
• Sales Enablement & Automation: Built complex HubSpot workflows to track engagement across the full funnel, designing the pitch decks and sales playbooks that secured high-stakes HOA and corporate contracts.

Operational Agility & Client Experience

• Knowledge Engineering: Authored and delivered comprehensive training programs for internal production teams and external B2B clients, ensuring 100% product adoption and a "white-glove" experience during rapid scaling.
• Experiential Marketing: Managed all trade show logistics and on-site engagement, transforming high-traffic events into qualified sales pipelines through sophisticated lead-capture systems.
• Culture-First Operations: Scaled internal processes to meet 24/7 startup demands while maintaining a human-centric culture, ensuring team morale remained high during high-pressure rollout phases.

Process Optimization & Automation

• Workflow Engineering: Identified and eliminated systemic bottlenecks by automating core document-handling processes, resulting in a 14% reduction in manual workload for the broader production team.
• Systems Improvement: Developed advanced Excel tracking systems and leveraged custom internal software to decrease turnaround times for high-priority legal and financial filings.
• Accuracy & Compliance: Managed a massive volume of sensitive B2B documentation with 100% audit accuracy, ensuring seamless compliance within the highly regulated HOA and real estate sectors.

High-Touch Client Experience

• Relationship Management: Established a reputation for "Extreme Customer Service," maintaining high-speed response times and proactive updates that built deep trust with B2B partners.
• Relationship-Based Service: Cultivated long-term client loyalty by balancing technical accuracy with a personalized "human touch," often serving as the primary point of contact for complex, time-sensitive inquiries.
• Internal Team Support: Acted as a cross-departmental liaison, providing technical support and training to colleagues on new workflow automations to ensure company-wide adoption.

Digital Lead Generation & Growth

• Inbound Engine Optimization: Architected a digital lead generation strategy by creating SEO-optimized content and localized market reports, driving a consistent pipeline of inbound B2B and B2C prospects.
• Data-Driven Marketing: Leveraged Google Analytics to monitor web performance and user behavior, iterating on content strategy to increase high-intent site traffic and conversion rates.
• Multi-Channel Branding: Managed a cohesive digital presence across social and web platforms, positioning myself as a market expert through data-backed storytelling and visual marketing.

Partnership Ecosystem & Transaction Management

• Strategic Network Development: Established and managed a high-performance network of lenders, inspectors, and insurance providers, creating a seamless, end-to-end "service ecosystem" for clients.
• Complex Stakeholder Management: Acted as the central project manager for first-time homebuyers, navigating high-stakes negotiations and legal timelines while maintaining 100% compliance.
• High-Touch Client Experience: Delivered a "white-glove" consulting experience, utilizing CRM tools to ensure "super-quick touches" and proactive communication throughout 30- to 90-day sales cycles.

Operational Leadership & Compliance

• High-Volume Operations: Directed daily business operations and sales for a multi-million dollar retail environment, ensuring 100% compliance with federal, state, and corporate regulatory standards.
• Risk Mitigation & Asset Strategy: Spearheaded asset protection initiatives, utilizing data-driven analysis to identify "shrink" trends and implement corrective workflows that protected bottom-line profitability.
• Crisis & Pivot Management: Managed real-time operational challenges in a high-traffic, 24/7 environment, maintaining peak performance and safety standards during high-pressure holiday and promotional windows.

Revenue & Vendor Management

• Strategic Merchandising: Partnered with regional vendors to execute merchandising strategies that directly impacted quarterly KPIs, consistently hitting aggressive revenue and turnover targets.
• Stakeholder Relations: Managed complex vendor relationships and contract fulfillments, ensuring supply chain efficiency and product availability for a high-volume B2B/B2C membership base.
• Team Training & Development: Led and coached a diverse cross-functional team, fostering a culture of accountability and high-detail service that mirrored the company’s "member-first" philosophy.