Shay Browne
Grosse Pointe,MI
Summary
Dynamic and resourceful marketing leader with over 18 years of experience driving integrated brand activations, shopper marketing, and commerce campaigns for Fortune 500 clients. Proven track record in cultivating strong client relationships and delivering innovative creative solutions while managing large-scale programs from concept to execution. Recognized for meticulous attention to detail, exceptional creative problem-solving abilities, and the capacity to inspire cross-functional teams to achieve seamless results. Committed to leveraging strategic insights and industry expertise to elevate brand presence and drive measurable business growth.
Overview
22
22
years of professional experience
Work History
Account Director
TracyLocke
01.2021 - Current
- Spearheaded culture-first brand programs including content and production, innovation, PR and event partnership (i.e., Pepsi Colachup, MUG Root Beer “Ugly MUG”, Cologne, MUG Float Tote) that drove earned media, award entry and quadrupled our client retainer.
- From a customer specific lens, running programming/planning for Kroger, Circle K, and 7-Eleven, in order to deliver compelling retail engagement and conversion.
- Additionally, from a PepsiCo brand perspective, working to bring key brands to retail by driving in store engagement through promotions, digital activation, merchandising and big ideas that will excite retailers – Pure Leaf, Starbucks, Lipton Iced Tea, bubly
- Pioneering the development of an AI agent to initiate brief writing that will ultimately get us to better work, faster and strengthen our partnership with our clients.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
- Cultivated long-term partnerships with stakeholders through consistent delivery of high-quality service and attention to client feedback.
Account Director
TracyLocke
01.2016 - 01.2020
- Lead development and execution of multi-channel activations supporting PepsiCo national platforms and regional initiatives.
- Managed $5MM scope of work across Pepsi Beverages Company’s field organization, delivering measurable ROI and client satisfaction.
- Oversaw and executed against media/sponsorship investments and activation across NFL, NBA, MLB, NHL, MLS, colleges, and national travel and entertainment partners.
- Partnered on new business pitches and renewals, contributing to agency growth.
Account Supervisor / Account Director
TracyLocke
01.2009 - 01.2016
- Directed shopper marketing for PepsiCo brands across Target, Walmart, Walgreens, CVS, 7-Eleven, Speedway, Circle K.
- Led multi-million-dollar Lipton Iced Tea promotion integrating packaging, retail, PR, digital, and social with innovative, first of it’s kind, digital partner.
- Partnered on agency new business wins including SC Johnson global shopper marketing account.
- Guided re-branding launches for Dick’s Sporting Goods’ private label lines (Field & Stream, Koppen, Walter Hagen), generating over $1M in incremental revenue for the agency.
- Managed remote teams and client relationships seamlessly across multiple markets.
Senior Account Executive
TracyLocke
01.2007 - 01.2009
- Managed national promotional campaigns for MasterCard and PlayStation across retail, TV, print, events, and social media.
- Developed partnership proposals and integrated activations to align brands with PlayStation’s portfolio.
- Trained and supervised junior team members, ensuring high-quality execution.
Account Executive
TracyLocke
01.2005 - 01.2007
- Executed promotional programs for PepsiCo, Frito-Lay, Quaker, Tropicana across retail, radio, print, and events.
- Produced industry insights reports to guide strategic planning and maintain competitive advantage.
Project Manager
TracyLocke
01.2004 - 01.2005
- Oversaw Pepsi and Frito-Lay programs from initiation to completion, including sports advertising and POS materials.
- Streamlined project workflow, fiscal management, and cross-functional collaboration.
Education
Bachelor of Science - Business Administration (Marketing)
UNIVERSITY OF CONNECTICUT
Storrs, CT01.2004
Skills
- Client Relationship Management
- Integrated Marketing and Shopper Activation
- Strategic Planning and Business Development
- Supporting Sponsorships and Media Investments
- Retail and Commerce Marketing
- Creative Problem-Solving and Executional Excellence
- Team Leadership, Partnership and Mentorship
Timeline
Account Director
TracyLocke
01.2021 - Current
Account Director
TracyLocke
01.2016 - 01.2020
Account Supervisor / Account Director
TracyLocke
01.2009 - 01.2016
Senior Account Executive
TracyLocke
01.2007 - 01.2009
Account Executive
TracyLocke
01.2005 - 01.2007
Project Manager
TracyLocke
01.2004 - 01.2005
Bachelor of Science - Business Administration (Marketing)
UNIVERSITY OF CONNECTICUT
Awards
Lou Allison Award – End of the year, agency wide recognition as being a “master of my craft” (Account Service), Selected for agency co-founder initiative, developing and implementing ways to better the agency culture and how we serve our clients, Numerous Reggie and Addy Awards
Awards and Recognition
Lou Allison Award – End of the year, agency wide recognition as being a “master of my craft” (Account Service) • Selected for agency co-founder initiative, developing and implementing ways to better the agency culture and how we serve our clients • Numerous Reggie and Addy Awards
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