Shay Ingelfinger
San Mateo,CA
Summary
Dynamic Event Operations and Marketing Director with a proven track record at St. Stephen Parish, excelling in digital marketing, event management, facilities coordination and strategic planning. Spearheaded innovative marketing campaigns, significantly exceeding sales targets through adept use of analytics and SEO. Expert in facility operations and staff management, adept at leveraging technology to optimize event success and brand visibility.
Overview
21
21
years of professional experience
Work History
Event Operations and Marketing Director
St. Stephen Parish
10.2011 - Current
- .Developed strategic plans for maintenance and upkeep of Donworth Event Center, considering both short-term needs and long-term objectives.
- Conducted regular inspections of physical assets, identifying areas for repair or replacement before issues escalated into costly problems.
- Coordinated with vendors and contractors to arrange services and repairs to be completed on time and to desired quality levels.
- Managed annual facility $250,000 budget, ensuring cost-effective allocation of resources for vendor contracts, staffing, and building conservation.
- Coordinated with San Francisco city inspectors, ensuring that Donworth Event Center met current building codes.
- Spearheaded and designed current event rental and sales program.
- Functioned as direct contact for all customer service-related issues and guided all facility tours and contracts.
- Managed diverse portfolio of corporate and social events, contacts, and leads effectively coordinating all logistics to ensure seamless execution.
- Optimized space utilization in Donworth Hall by designing event layouts with use of Adobe InDesign, Photoshop, and Canva, and recommending adjustments based on changing customer needs.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Devised marketing plans using digital strategies through Google AdWords for online execution and Google Analytics for accurate tracking.
- Increased traffic and visibility of facility website by implementing SEO strategies. (sfeventcenter.org)
- Exceeded yearly sales targets by 25% or more, by implementing effective sales strategies and techniques,
- Oversaw the creation of compelling marketing materials and content, including Donworth Hall brochures, presentations, and social media content to drive engagement and conversions.
- Leveraged social media platforms, including but not limited to Instagram, Facebook, Yelp, X, and online marketing strategies to increase property visibility and attract potential clients.
Community Relations Manager
Barnes & Noble
04.2003 - 02.2009
- Exceeded sales goals and established community partnerships by building long-lasting relationships with local schools, nonprofits, and businesses.
- Planned and executed small and large-scale special events for industry professionals, including, President Bill Clinton, Sean Hannity, and Mobey, resulting in 25 to 50% increase in in-store revenue.
- Trained, and managed teams to assist with event operations and logistics.
- Created and implemented strategic marketing plans to enhance event visibility with local media outlets, including but not limited to radio, news stations, print, and social media.
- Increased yearly sales performance by 30% through developing and implementing effective partnerships with local teachers and libraries through teacher appreciation programs, book fairs, and bulk institutional book sales.
Education
Bachelor of Arts - Political Science
San Francisco State University
San Francisco, CAMinor - Marketing
San Francisco State University
San Francisco, CABachelor of Arts - Journalism
San Jose State University
San Jose, CASkills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
- Content Creation
- Sales expertise
- Marketing campaign development
- Analytics and SEO Branding
- Staff Management
- Market Analysis Scheduling
- Stata: statistical software for data science
- Acrobat Pro
- MS Office 365
- Canva
- Photoshop
- InDesign
- Excel
Timeline
Event Operations and Marketing Director
St. Stephen Parish
10.2011 - Current
Community Relations Manager
Barnes & Noble
04.2003 - 02.2009
Bachelor of Arts - Political Science
San Francisco State University
Minor - Marketing
San Francisco State University
Bachelor of Arts - Journalism
San Jose State University
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