Shay MacKellar

Spearheaded visual direction for multi-platform campaigns, ensuring cohesive pre-production workflows.

Managed creative talent and photographers to ensure visual consistency aligned with brand guidelines.

Coordinated post-production pipelines, collaborating with clients and editing teams to achieve timely delivery of final assets.

Managed daily on-set operations, ensuring efficient equipment staging and teardown for commercial video shoots.

Facilitated communication among directors, department heads, and talent to quickly address production needs.

Organized call sheets, production logs, and workspaces to improve clarity and coordination for crews of 10 or more members.

Executed large-scale promotional events, overseeing vendor contracts and ensuring timelines met for successful delivery.

Coordinated logistics for diverse events, ensuring seamless execution from start to finish.

• Coordinated event branding, signage, and media collateral, enhancing alignment of marketing strategies with audience engagement.
• Managed vendor relationships, negotiating contracts and securing necessary services.
• Developed event timelines and schedules to optimize workflow and efficiency.